swot analysis test

Tom's business has a great reputation among its clients. He'd like to use that reputation to expand his business into the next town. What SWOT marketing strategy is Tom using?

S-O

A new business is competing with Suzie's company, so she plans an ad campaign based on the strong reputation she's already established in the area. What SWOT marketing strategy is Suzie using?

S-T

Conducting a SWOT analysis is the first step in which process?

Strategic planning

Bridget's business currently lacks the latest technology in the field. She'd like to join a professional organization to make more contact with potential clients, but first she'll have to update her equipment. What SWOT marketing strategy is Bridget using?

W-O

Torry's staff is young and lacks work experience. A new business is coming to town that will be competing with Torry's business. Torry decides to send his staff for training, so they will be better prepared to face the competition. What SWOT marketing strategy is Torry using?

W-T

Which of the following questions is appropriate for determining threats: - What niches have our competitors missed? - What are our assets? - What obstacles do we face? - What new needs of customers can we meet?

What obstacles do we face?

SWOT analysis is especially helpful when

You have a limited amount of time

What is the first step in the SWOT analysis process?

determining goals and objectives

An effective method for gathering external information for use in a SWOT analysis is

environmental scanning

Which of the following is a benefit of conducting SWOT analysis: - Weaknesses will diminish for your business. - It completes the task of strategic planning. - Your business will make more money. - It provides a filter for a great deal of information.

it provides a filter for a great deal of information

It's important not to confuse weaknesses with

mistakes

What type of SWOT interviews work best?

one-on-one

SWOT analysis is subjective because it deals in large part with

opinion

A new customer moving into your area is a

opportunity

A good reputation among current clients is a

strength

When conducting SWOT analysis, consider strengths and weaknesses in relation to

the competition

New competition moving into your area is a

threat

A lack of equipment or technology is primarily

weakness

Which of the following questions is appropriate for determining weaknesses: - What can we improve? - What economic trends are beneficial to us? - What obstacles do we face? - What are our advantages?

what can we improve?

The most crucial part of the SWOT analysis method involves

where you get your information