Technology - Google Analytics

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If the Google Merchandise Store sets up a URL goal of "/ordercomplete" and a Match Type of "Begins with", which of the following pages on www.googlemerchandisestore.com will NOT count as a goal? /ordercomplete/index.html /ordercomplete.php /ordercomplete/thank_you.html /order/complete.php

/order/compete.php

If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events? 2 6 1 3

1

Within how many days can a deleted view be restored? 25 15 5 35

35

What would prevent data from appearing in a Custom Report? A filter that filters out all data Not sharing the Custom report with users in the same view Dimensions and metrics of different scopes Too many dimensions applied to the Custom report

A filter that filters out all data

What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods? Active Users report User Explorer report Users Flow report Cohort Analysis report

Active users report

When linking a Google Ads account to Google Analytics, what is not possible? Adjust keyword bids in Google Ads from Google Analytics Create remarketing lists in Analytics to use in Google Ads campaigns View Google Ads click and cost data next to site engagement data in Analytics Import Analytics Goals and transactions into Google Ads as conversions

Adjust keyword bids in google ads from google analytics

Custom Dimensions can be used as what? Secondary dimensions in Standard reports Primary dimensions in Custom Reports Secondary dimensions in Custom Reports All of the above

All of the above

Which kinds of hits does Google Analytics track? Pageview Event All of the above Transaction

All of the above

What report shows which web pages get the most traffic and highest engagement? Active Users report All Pages report Frequency and Recency report Engagement report

All pages report

Which reports indicate how traffic arrived at a website? Demographics Geo All Traffic Behavior

All traffic

What is not a benefit of Google Analytics Remarketing? Show customized ads to customers who have previously visited your site Allow customers to quickly reorder an item they have previously purchased Create remarketing lists without making changes to your existing Analytics snippet Create remarketing lists based on custom segments and targets

Allows customers to quickly reorder an item they have previously purchased

What is a "secondary dimension" in Google Analytics? A visualization to understand the impact of data A dashboard widget that offers a more specific analysis An additional report dimension for more specific analysis An additional report metric for more specific analysis

An additional report dimension for more specific analysis

When the same default tracking code is installed on pages with different domains, what will result? Analytics will associate users and sessions with a single domain Analytics will not associate users and sessions with any domain Analytics will send an alert about duplicate data collection Analytics will associate users and sessions with their respective domains

Analytics will associate users and sessions with their respective domains

If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session? As an interaction As a click As an event As a bounce

As a bounce

What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path? Attribution modeling Conversion tracking Channel Groupings Multi-Channel Funnels

Atribution modeling

What report shows the percentage of traffic that previously visited a website? Behavior > New vs returning report Behavior > Frequency and Recency report All traffic > Referrals report Interests > Affinity categories report

Behavior > new vs returning report

What report shows a visual representation of user interactions on a website? Behavior Flow report Content Drilldown report Landing Pages report Treemaps report

Behavior flow report

What Remarketing audiences cannot be defined by default? Event, Category, Action, Label Category, Action, Label, Unique Events Category, Action, Label, Value Category, Action, Label, Total Events

Category, action, label, value

Which parameters can be included with an event hit for reporting? Event, Category, Action, Label Category, Action, Label, Unique Events Category, Action, Label, Value Category, Action, Label, Total Events

Category, action, label, value

What does assigning a value to a Google Analytics Goal enable? Analyze a website conversion funnel Compare goal conversions and measure changes to a website Track real-time business revenue Track actual revenue from conversions

Compare goal conversions and measure changes to a website

What data table display compares report metrics to the website average? Pivot Percentage Performance Comparison

Comparison

What report provides data on how specific sections of a website performed? Frequency and Recency report Content Drilldown report Top Events report Location report

Content drilldown report

To track users and sessions across multiple domains, what first must be set up? Data Import Ad Exchange Linking Cross-domain tracking Google Ads Linking

Cross-domain tracking

What feature collects company-specific data such as Member Status? Custom Filter Event Tracking Custom Dimension Custom Metric

Custom dimension

Which assets cannot be shared in the Solutions Gallery? Goals Segments Custom reports Custom Dimensions

Custom dimensions

What asset is used to build a remarketing list? Custom Metric Custom Report Custom Dimension Custom Segment

Custom segment

What data is Google Analytics Goals unable to track? Customer's lifetime value Making a purchase Signing up for a newsletter Watching a video

Customer's lifetime value

Which Goals are available in Google Analytics? Destination, Event, Duration, Pages/Screens per Session Location, Event, Time, Users per Session Destination, Event, Pageview, Social Pageview, Event, Transaction, Social

Destination, event, duration, pages/screens per session

What is not considered a "source" in Google Analytics by default? Email Google (direct) googlemerchandisestore.com

Email

What feature would be used to collect how many times users downloaded a product catalog? Custom Report Event Tracking Calculated Metrics Custom Dimension

Event tracking

What report indicates the last page users viewed before leaving a website? Exit Pages report Pages report All Pages report Landing Pages report

Exit pages report

View filters may be applied retroactively to any data that has been processed. True False

False

Views can include website data collected before the view was created. FALSE TRUE

False

How would a view filter be configured to include only users from Brazil and Argentina? Filter 1: include Brazil > Filter 2: include Argentina Filter 1: include Argentina > Filter 2: include Brazil Filter 1: include Brazil or Argentina Filter 1: exclude all countries except Brazil and Argentina

Filter 1: include brazil or argentina

Once filters have been applied, what is the option to recover filtered data? Filtered data is not recoverable Data may be recovered within 10 days Data may be recovered within 30 days Data may be recovered within 5 days

Filter data is not recoverable

For autotagging, what parameter does Google Ads include in the destination URL? adid= urlid= utm= gclid=

Gclid=

What feature must be enabled to use Multi-Channel Funnels? Custom Dimensions Advertising Features Goals or Ecommerce In-page Analytics

Goals or ecommerce

What is not considered a default "medium" in Google Analytics? Google Organic Referral CPC

Google

Auto-tagging is used to collect data from what kind of traffic? Search engine traffic other than Google Social media traffic Google Ads Campaign traffic Website referral traffic.

Google ads campaign traffic

What report indicates where users start or exit the conversion funnel? Answer: Social media traffic Social media traffic Google Ads Campaign traffic Website referral traffic.

Google ads campaign traffic

What scope levels available for dimensions and metrics? Event-level, duration-level, transaction-level, or user-level scope Event-level, session-level, transaction-level, or user-level scope Location-level, duration-level, product-level, or user-level scope Hit-level, session-level, product-level, or user-level scope

Hit-level, session-level, product-level, ot user-level scope

Filters cannot perform what action on collected data? Include data from specific subdomains Include shopping preferences Convert dynamic page URLs to readable text strings Exclude traffic from particular IP addresses

Include shopping preferences

What report indicates the pages of a website where users first arrived? Location report All Pages report Landing Pages report Pages report

Landing pages report

In Multi-Channel Funnel reports, how are default conversions credited? Second to last campaign, search, or ad Last campaign, search, or ad Equal credit along the conversion touchpoints First campaign, search, or ad

Last campaign, search, or ad

What is used to create Smart Goals? Machine-learning algorithms Custom Reports Analytics Goals Remarketing audience

Machine-learning algorithms

Which three campaign parameters are recommended to manually track campaigns? Medium, Source, and Content Campaign, Content, and Term Medium, Source, and Campaign Source, Content, and Term

Media, source, and campaign

What report shows which types of mobile devices visited a website? Technology > Network report All traffic > Source/Medium report Site Content > Landing Page report Mobile > Devices report

Mobile > devices report

What report shows the percent of site traffic that visited previously? Sales Performance report Frequency & Recency report Referrals report New vs Returning report

New vs returning report

Google Analytics cannot collect data from which systems by default? Mobile devices Online point-of-sale systems Websites Offline inventory database

Offline inventory database

To view accurate data in a Custom Report, what action should be avoided Pair metrics and dimensions of different scopes Use multiple dimensions together in the same report Create a report with Custom Metrics Use a Custom Dimension as a primary dimension

Pair metrics and dimensions of different scopes

What is not a benefit of using segments to analyze data? Permanently modify the data in a view Analyze users by single or multi-session conditions Compare behavior metrics for groups of users like Converters vs non Converters Isolate and analyze specific conversion paths using conversion segments

Permanetly modify the data in a view

In Custom Reports, what must metrics and dimensions share in order to report accurately? Same view Same scope Same Custom Report Same index

Same scope

View filters are applied in what order? Creation date Random order Sequential order Alphabetical order

Sequential order

What metric-dimension combination is not valid? Avg. Time on Page / Device Category Sessions / Bounce rate Sessions / Source Total Events / User Type

Sessions/bounce rate

To recognize users across different devices, what is required for User ID? Google Tag Manager Sign-in that generates and sets unique IDs A new Analytics account for reporting All of the above

Sign-in that generates and sets unique ID's

What report identifies browsers that may have had problems with a website? The Active Users report The Browser & OS report The Source/Medium report The New vs Returning report

The browser & OS report

What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics Data Import The Measurement Protocol Browser cookies The Networking Protocol

The measurment protocol

A new Custom Channel Group may be applied retroactively to organize data that has been previously collected. True False

True

In views that don't have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created. True False

True

What scope would be set for a Custom Dimension that reports membership status for a customer rewards program? Session Hit Product User

User

To recognize users across different devices, what feature must be enabled? Audience Definitions Attribution Models Google Ads Linking User ID

User ID

What cannot be collected by the default Analytics tracking code? Device and operating system User's favorite website Page visits Browser language setting

User's favorite website

What criteria could not be used to create a Dynamic Remarketing audience? Users who viewed a search result page on your website Users who viewed product detail pages Users who viewed your homepage Users who returned an item they purchased

Users who returned an item they purchased

When does a default Analytics session expire? At noon every day When a user is inactive on your website for more than 30 minutes When a user opens another browser window After 30 minutes, regardless of user activity on your website

When a user is inactive on your website for more than 30 minutes

When will Google Analytics be unable to identify sessions from the same user by default? When the sessions happen in the same browser on the same device When the sessions happen in the same browser on the same day When the sessions share the same browser cookie When the sessions happen in different browsers on the same device

When sessions happen in different browsers on the same device


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