Technology - Google Analytics
If the Google Merchandise Store sets up a URL goal of "/ordercomplete" and a Match Type of "Begins with", which of the following pages on www.googlemerchandisestore.com will NOT count as a goal? /ordercomplete/index.html /ordercomplete.php /ordercomplete/thank_you.html /order/complete.php
/order/compete.php
If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events? 2 6 1 3
1
Within how many days can a deleted view be restored? 25 15 5 35
35
What would prevent data from appearing in a Custom Report? A filter that filters out all data Not sharing the Custom report with users in the same view Dimensions and metrics of different scopes Too many dimensions applied to the Custom report
A filter that filters out all data
What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods? Active Users report User Explorer report Users Flow report Cohort Analysis report
Active users report
When linking a Google Ads account to Google Analytics, what is not possible? Adjust keyword bids in Google Ads from Google Analytics Create remarketing lists in Analytics to use in Google Ads campaigns View Google Ads click and cost data next to site engagement data in Analytics Import Analytics Goals and transactions into Google Ads as conversions
Adjust keyword bids in google ads from google analytics
Custom Dimensions can be used as what? Secondary dimensions in Standard reports Primary dimensions in Custom Reports Secondary dimensions in Custom Reports All of the above
All of the above
Which kinds of hits does Google Analytics track? Pageview Event All of the above Transaction
All of the above
What report shows which web pages get the most traffic and highest engagement? Active Users report All Pages report Frequency and Recency report Engagement report
All pages report
Which reports indicate how traffic arrived at a website? Demographics Geo All Traffic Behavior
All traffic
What is not a benefit of Google Analytics Remarketing? Show customized ads to customers who have previously visited your site Allow customers to quickly reorder an item they have previously purchased Create remarketing lists without making changes to your existing Analytics snippet Create remarketing lists based on custom segments and targets
Allows customers to quickly reorder an item they have previously purchased
What is a "secondary dimension" in Google Analytics? A visualization to understand the impact of data A dashboard widget that offers a more specific analysis An additional report dimension for more specific analysis An additional report metric for more specific analysis
An additional report dimension for more specific analysis
When the same default tracking code is installed on pages with different domains, what will result? Analytics will associate users and sessions with a single domain Analytics will not associate users and sessions with any domain Analytics will send an alert about duplicate data collection Analytics will associate users and sessions with their respective domains
Analytics will associate users and sessions with their respective domains
If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session? As an interaction As a click As an event As a bounce
As a bounce
What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path? Attribution modeling Conversion tracking Channel Groupings Multi-Channel Funnels
Atribution modeling
What report shows the percentage of traffic that previously visited a website? Behavior > New vs returning report Behavior > Frequency and Recency report All traffic > Referrals report Interests > Affinity categories report
Behavior > new vs returning report
What report shows a visual representation of user interactions on a website? Behavior Flow report Content Drilldown report Landing Pages report Treemaps report
Behavior flow report
What Remarketing audiences cannot be defined by default? Event, Category, Action, Label Category, Action, Label, Unique Events Category, Action, Label, Value Category, Action, Label, Total Events
Category, action, label, value
Which parameters can be included with an event hit for reporting? Event, Category, Action, Label Category, Action, Label, Unique Events Category, Action, Label, Value Category, Action, Label, Total Events
Category, action, label, value
What does assigning a value to a Google Analytics Goal enable? Analyze a website conversion funnel Compare goal conversions and measure changes to a website Track real-time business revenue Track actual revenue from conversions
Compare goal conversions and measure changes to a website
What data table display compares report metrics to the website average? Pivot Percentage Performance Comparison
Comparison
What report provides data on how specific sections of a website performed? Frequency and Recency report Content Drilldown report Top Events report Location report
Content drilldown report
To track users and sessions across multiple domains, what first must be set up? Data Import Ad Exchange Linking Cross-domain tracking Google Ads Linking
Cross-domain tracking
What feature collects company-specific data such as Member Status? Custom Filter Event Tracking Custom Dimension Custom Metric
Custom dimension
Which assets cannot be shared in the Solutions Gallery? Goals Segments Custom reports Custom Dimensions
Custom dimensions
What asset is used to build a remarketing list? Custom Metric Custom Report Custom Dimension Custom Segment
Custom segment
What data is Google Analytics Goals unable to track? Customer's lifetime value Making a purchase Signing up for a newsletter Watching a video
Customer's lifetime value
Which Goals are available in Google Analytics? Destination, Event, Duration, Pages/Screens per Session Location, Event, Time, Users per Session Destination, Event, Pageview, Social Pageview, Event, Transaction, Social
Destination, event, duration, pages/screens per session
What is not considered a "source" in Google Analytics by default? Email Google (direct) googlemerchandisestore.com
What feature would be used to collect how many times users downloaded a product catalog? Custom Report Event Tracking Calculated Metrics Custom Dimension
Event tracking
What report indicates the last page users viewed before leaving a website? Exit Pages report Pages report All Pages report Landing Pages report
Exit pages report
View filters may be applied retroactively to any data that has been processed. True False
False
Views can include website data collected before the view was created. FALSE TRUE
False
How would a view filter be configured to include only users from Brazil and Argentina? Filter 1: include Brazil > Filter 2: include Argentina Filter 1: include Argentina > Filter 2: include Brazil Filter 1: include Brazil or Argentina Filter 1: exclude all countries except Brazil and Argentina
Filter 1: include brazil or argentina
Once filters have been applied, what is the option to recover filtered data? Filtered data is not recoverable Data may be recovered within 10 days Data may be recovered within 30 days Data may be recovered within 5 days
Filter data is not recoverable
For autotagging, what parameter does Google Ads include in the destination URL? adid= urlid= utm= gclid=
Gclid=
What feature must be enabled to use Multi-Channel Funnels? Custom Dimensions Advertising Features Goals or Ecommerce In-page Analytics
Goals or ecommerce
What is not considered a default "medium" in Google Analytics? Google Organic Referral CPC
Auto-tagging is used to collect data from what kind of traffic? Search engine traffic other than Google Social media traffic Google Ads Campaign traffic Website referral traffic.
Google ads campaign traffic
What report indicates where users start or exit the conversion funnel? Answer: Social media traffic Social media traffic Google Ads Campaign traffic Website referral traffic.
Google ads campaign traffic
What scope levels available for dimensions and metrics? Event-level, duration-level, transaction-level, or user-level scope Event-level, session-level, transaction-level, or user-level scope Location-level, duration-level, product-level, or user-level scope Hit-level, session-level, product-level, or user-level scope
Hit-level, session-level, product-level, ot user-level scope
Filters cannot perform what action on collected data? Include data from specific subdomains Include shopping preferences Convert dynamic page URLs to readable text strings Exclude traffic from particular IP addresses
Include shopping preferences
What report indicates the pages of a website where users first arrived? Location report All Pages report Landing Pages report Pages report
Landing pages report
In Multi-Channel Funnel reports, how are default conversions credited? Second to last campaign, search, or ad Last campaign, search, or ad Equal credit along the conversion touchpoints First campaign, search, or ad
Last campaign, search, or ad
What is used to create Smart Goals? Machine-learning algorithms Custom Reports Analytics Goals Remarketing audience
Machine-learning algorithms
Which three campaign parameters are recommended to manually track campaigns? Medium, Source, and Content Campaign, Content, and Term Medium, Source, and Campaign Source, Content, and Term
Media, source, and campaign
What report shows which types of mobile devices visited a website? Technology > Network report All traffic > Source/Medium report Site Content > Landing Page report Mobile > Devices report
Mobile > devices report
What report shows the percent of site traffic that visited previously? Sales Performance report Frequency & Recency report Referrals report New vs Returning report
New vs returning report
Google Analytics cannot collect data from which systems by default? Mobile devices Online point-of-sale systems Websites Offline inventory database
Offline inventory database
To view accurate data in a Custom Report, what action should be avoided Pair metrics and dimensions of different scopes Use multiple dimensions together in the same report Create a report with Custom Metrics Use a Custom Dimension as a primary dimension
Pair metrics and dimensions of different scopes
What is not a benefit of using segments to analyze data? Permanently modify the data in a view Analyze users by single or multi-session conditions Compare behavior metrics for groups of users like Converters vs non Converters Isolate and analyze specific conversion paths using conversion segments
Permanetly modify the data in a view
In Custom Reports, what must metrics and dimensions share in order to report accurately? Same view Same scope Same Custom Report Same index
Same scope
View filters are applied in what order? Creation date Random order Sequential order Alphabetical order
Sequential order
What metric-dimension combination is not valid? Avg. Time on Page / Device Category Sessions / Bounce rate Sessions / Source Total Events / User Type
Sessions/bounce rate
To recognize users across different devices, what is required for User ID? Google Tag Manager Sign-in that generates and sets unique IDs A new Analytics account for reporting All of the above
Sign-in that generates and sets unique ID's
What report identifies browsers that may have had problems with a website? The Active Users report The Browser & OS report The Source/Medium report The New vs Returning report
The browser & OS report
What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics Data Import The Measurement Protocol Browser cookies The Networking Protocol
The measurment protocol
A new Custom Channel Group may be applied retroactively to organize data that has been previously collected. True False
True
In views that don't have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created. True False
True
What scope would be set for a Custom Dimension that reports membership status for a customer rewards program? Session Hit Product User
User
To recognize users across different devices, what feature must be enabled? Audience Definitions Attribution Models Google Ads Linking User ID
User ID
What cannot be collected by the default Analytics tracking code? Device and operating system User's favorite website Page visits Browser language setting
User's favorite website
What criteria could not be used to create a Dynamic Remarketing audience? Users who viewed a search result page on your website Users who viewed product detail pages Users who viewed your homepage Users who returned an item they purchased
Users who returned an item they purchased
When does a default Analytics session expire? At noon every day When a user is inactive on your website for more than 30 minutes When a user opens another browser window After 30 minutes, regardless of user activity on your website
When a user is inactive on your website for more than 30 minutes
When will Google Analytics be unable to identify sessions from the same user by default? When the sessions happen in the same browser on the same device When the sessions happen in the same browser on the same day When the sessions share the same browser cookie When the sessions happen in different browsers on the same device
When sessions happen in different browsers on the same device
