test 2 comm

The control of a film's production, distribution, and exhibition by a movie studio is called block booking. unauthorized domination. vertical integration. "Paramounting."

vertical integration.

In 1883, Hungarian immigrant Joseph Pulitzer bought the troubled New York World. His readership was "the common man," and he succeeded in reaching readers with light, sensationalistic news coverage, extensive use of illustrations, and circulation-building stunts and promotions. This brand of journalism became known as the penny press. yellow journalism. wire reporting. syndication publishing.

yellow journalism.

Eadweard Muybridge invented the _____________ to project his slides of people and animals in a way that would give the appearance of motion. kinetograph zoopraxiscope calotype nickelodeon

zoopraxiscope

The Great Train Robbery is often credited with setting off the explosion of movie houses around 1905. The cost was five cents to see a movie at a kinetoscope parlor. daguerreotype salon. nickelodeon. picture house.

nickelodeon.

The first 10 amendments to the U.S. Constitution are called the Emancipation Proclamation. Magna Carta. Freedom of Speech and Press. Bill of Rights.

Bill of Rights.

Among the earliest "newspapers" were the daily reports of the actions of the Roman Senate, called broadsides. Acta Diurna. corantos. diurnals.

Acta Diurna.

The 1798 ________ made illegal the writing, publishing, or printing of "any false scandalous and malicious writing" about the president, Congress, or the federal government. Question 5 options: Stamp Act Bill of Rights Alien and Sedition Acts First Amendment

Alien and Sedition Acts

The first magazine in colonial America was Andrew Bradford's American Magazine, or a Monthly View of the Political State of the British Colonies. Benjamin Franklin's General Magazine, and Historical Chronicle, for All the British Plantations in America. Thomas Paine's Avenging the Great Denial. Condé Nast's Traveler.

Andrew Bradford's American Magazine, or a Monthly View of the Political State of the British Colonies.

The modern independent film boom is said to have been started by the film Pulp Fiction. Malcolm X. Hollywood Shuffle. Easy Rider.

Easy Rider.

The press's guarantee of freedom, as well as all people's right to free speech, is set out in which amendment to the U.S. Constitution? First Fourth Fifth Fourteenth

First

The first African-American newspaper was ________, published initially in 1827 by John B. Russwurum and the Reverend Samuel Cornish. the North Star the Chicago Tribune The Ram's Horn Freedom's Journal

Freedom's Journal

Buffeted by scandal, Hollywood established a self-censoring board, the Motion Picture Producers and Distributors of America, and installed a former postmaster general as its head. The MPPDA was often simply called the Cartel. Hays Office. Trust. Code.

Hays Office.

The process of photography was first invented around 1816 by Hannibal Goodwin. William Dickson. Joseph Nicéphore Niépce. Louis Daguerre.

Joseph Nicéphore Niépce.

The first all-sound movie, released in 1928, was Don Juan. Of Mice and Men. The Jazz Singer. Lights of New York.

Lights of New York.

The MPPDA established a set of guidelines for what was and was not acceptable in movies, called the Cartel Rules. Motion Picture Production Code. Trust. List.

Motion Picture Production Code.

Tags embedded in magazine pages, called ________, allow readers to be connected to digital content by simply holding their smartphones near them. QR codes NFC chips price codes advertisements

NFC chips

The first penny paper was the ________, first published by Benjamin Day in 1833. New York Morning Herald New York Tribune New York Sun Chicago Tribune

New York Sun

The 1948 Supreme Court decision that outlawed vertical integration is called the Block Booking Decision. Hays Decision. Code Decision. Paramount Decision.

Paramount Decision.

The first newspaper printed in the colonies lasted only one day. Its publisher, Benjamin Harris, called it Publick Occurrences Both Forreign and Domestick. Boston News-letter. New-England Courant. Pennsylvania Gazette.

Publick Occurrences Both Forreign and Domestick.

In 1908, Thomas Edison united the 10 companies that held all the necessary patents for film production into the Motion Picture Patents Company (MPPC), which was often simply called the Cartel. Hays Office. Trust. Conglomerate.

Trust.

The newest national daily newspaper in the United States, founded in 1982, is the New York Times. the Wall Street Journal. USA Today. the Christian Science Monitor.

USA Today.

Seventeen magazine committed itself to ________ in which it promised to never again change girls' body or face shapes and to begin including in its pages only images of girls and models who appear healthy. a Body Peace Treaty censorship a Federal Trade Commission Rule a No-Retouch Policy

a Body Peace Treaty

When you read Vogue, Sports Illustrated, or Wired, you're reading ________ magazine. a trade, professional, or business an industrial, company, or sponsored a consumer a controlled circulation

a consumer

The university alumni magazine that you will receive when you graduate is an example of ________ magazine. a trade, professional, or business an industrial, company, or sponsored a consumer a controlled circulation

an industrial, company, or sponsored

In the contemporary world of consumer magazines, being good isn't enough. A publication must be good and have a low cover price. appeal primarily to specialized readerships with relatively narrow interests. have exciting graphics. be published weekly.

appeal primarily to specialized readerships with relatively narrow interests.

Beyond high circulation numbers, newspapers are popular with advertisers for three primary reasons: their reach to 70 percent of Americans, the good demographics of readers, and the fact that many newspapers are the least expensive medium in which to advertise. have exceedingly loyal readers. are local, so advertisements can reach specific groups of readers. give them cost breaks.

are local, so advertisements can reach specific groups of readers.

Modern filmmaking characterized by reduced risk taking and formulaic movies is called block booking. blockbuster mentality. vertical integration. concept filmmaking.

blockbuster mentality.

A ________ is published by a retail business for readers with demographic characteristics similar to those who buy its products. brand magazine magalogue synergistic magazine platform publication

brand magazine

William Henry Fox Talbot's photographic system, _____________, was superior to the daguerreotype because it permitted shorter exposure times, among other reasons. speedy exposure emulsification calotype persistence of vision

calotype

In response to radio and magazines' challenge for advertising dollars, newspapers began consolidating into groups, known as ________. Hearst and Scripps were among the most powerful, owning papers in different cities across the country. syndicates chains combines conglomerates

chains

The Federal Trade Commission passed a rule requiring magazines that use sponsored content to pay an advertising tax on all sponsored content. use a different color background for the sponsored content. clearly identify and label sponsored content as advertisements. place a general notice on the covers or home pages about it.

clearly identify and label sponsored content as advertisements.

Movies that can be described in one line and are thus easy to promote and market are called blockbusters. B-movies. vertical films. concept films.

concept films.

Magazine circulation comes in the form of subscription, single-copy sales, and controlled circulation. split runs. custom publishing. e-readership.

controlled circulation

Seventeenth-century one-page news sheets about events on the European continent, which were printed in English in Holland and imported into England by booksellers, were called Broadsides. Acta Diurna. corantos. diurnals.

corantos

The success of smaller, more local newspapers can be credited to lower cost. coverage of unique material not found easily elsewhere. less advertising. better journalism.

coverage of unique material not found easily elsewhere.

The process of recording images on polished metal plates covered with an emulsion of silver iodide is called the Eastman process. emulsification. calotype. daguerreotype.

daguerreotype.

Overall, levels of newspaper circulation have ________ for many years, and the amount of time people spend reading the print newspaper has ________. declined; fallen declined; remained steady declined; increased increased; fallen

declined; fallen

Showing movies in a theatre is known as production. distribution. exhibition. creation.

exhibition.

Newspapers have traditionally kept their advertising and editorial functions separate. This is often referred to as the firewall. barrier. guardian of trust. moat.

firewall.

Stories that help citizens make important decisions and keep up with important issues are known as hard news. soft news. broad sheets. wire services.

hard news.

What types of magazines are produced by companies specifically for their own employees, customers, and stockholders, or by clubs and associations specifically for their members? trade, professional, and business magazines industrial, company, and sponsored magazines consumer magazines controlled circulation magazines

industrial, company, and sponsored magazines

The majority of movies that make it to U.S. theater screens are produced by major studios. corporate independents. independent studios. distributors.

independent studios.

The Federal Trade Commission issued strong guidelines on the appropriate identification of sponsored content because "sponsored content" has different meanings for different categories of magazines. it ruled labels such as "Sponsor Generated Content" intentionally deceptive. it wasn't fair to advertisers to have their ads confused for editorial content. "sponsored content" has different meanings in different countries.

it ruled labels such as "Sponsor Generated Content" intentionally deceptive.

Edison's first films were not projected, but instead, run through a "peep show" device called a kinetoscope. zoopraxiscope. calotype. nickelodeon.

kinetoscope.

Magazines such as Good Housekeeping and Eating Well ________ their names and reputations to products and services as a way to generate income. loan circulate pass-along license

license

About one-fifth of each year's feature films are produced by major studios and corporate independents. foreign-language films. independent studios. distributors.

major studios and corporate independents.

The linking of consumer products, such as toys and hamburgers, with popular movies is called merchandise tie-in. blockbuster mentality. product placement. concept filmmaking.

merchandise tie-in.

Online editions offering special interactive features not available in the hard-copy are maintained by ________ American consumer magazines. about half of relatively few nearly all three-quarters of

nearly all

Online magazines are categorized in two ways as online editions of existing magazines and online-only magazines. consumer magazines and general interest magazines. those with advertising and those without. those accessed through the Internet and those not.

online editions of existing magazines and online-only magazines.

Offering special perks and features to select magazine subscribers is called licensing. subscriber-only clubs. paid membership. click-bait.

paid membership.

When newspaper circulation figures include readers who did not originally buy the papers they read, they are said to include ________ readership. pass-along cumulative inflated progressive

pass-along

Readers who neither subscribe to nor buy single copies of a magazine but who borrow or read one in a doctor's office or library are a magazine's controlled circulation. run. pass-along readership. circulation.

pass-along readership.

Sensational stories that do not serve the democratic function of journalism are known as hard news. soft news. broad sheets. wire services.

soft news

Long Island's Newsday is the twelfth-largest paper in the country with a combined print and online circulation of over 700,000. It is classified as a ________ newspaper. national daily large metropolitan daily zoned edition suburban daily

suburban daily

Newspaper horoscopes, chess and bridge columns, editorial cartoons, and comics are all material provided by wire services. chains. syndicates. joint operating agreements.

syndicates.

The magazine industry typically categorizes consumer magazines in terms of their geographic reach. targeted audiences. number of ad pages. articles.

targeted audiences.

The very first colonial magazines suffered because distribution was difficult as a result of Question 20 options: the absence of a well-organized postal system. fear of Indian attack. the difficult New England weather. difficulties in hiring people to distribute.

the absence of a well-organized postal system.

The Lumière brothers' most important contribution to the development of motion pictures was the introduction of color. the projection of movies on a screen in a dark room. the introduction of talkies. all of these.

the projection of movies on a screen in a dark room.

The Postal Act of 1879 increased literacy and reduced cover prices, and ________ fueled the booming interest in mass circulation magazines after the Civil War. interest in social movements a growing immigrant population the emergence of several well-known columnists the spread of the railroad

the spread of the railroad

In the late 1900s, magazines were able to reduce cover prices dramatically and thereby increase their readership due to a growing immigrant population. the spread of the railroad. their ability to attract growing amounts of advertising. a reduction in postage costs.

their ability to attract growing amounts of advertising.