Ugh

Which is NOT a step in the process of creating an advertising campaign

Encode the Message

In the business-2-consumer (B2C) market, a(n) _______ buying decision involves a great deal of research and planning

Extensive

Motivators or change factors from outside the business

External Influence

_______ pricing sets prices high to convey quality and status

Prestige

An amount of money requested or exchanged for a product is a ________.

Price

The minimum price set by the government for certain goods or services that it thinks that it thinks are being priced too low

Price Floor

Raising prices on certain kinds of goods to and excessively high level during an emergency is _______

Price Gouching

Anything that can be bought or sold

Product

The process of communicating with potential customers in an effort to influence their buying behavior

Promotion

Attention, interest, desire, and action (AIDA) are elements of a __________

Promotional Campaign

A working model of a new product for testing purposes

Prototype

Dividing the market by certain preferences or lifestyle choices is _____________

Psychographic Segmentation

An indicator of a products excellence

Quality

The ________ price is the amount a customer pays for a product

Selling

The person who has a message to comunicate

Sender

The power to sway or produce an effect is a(n) ________

Influence

Which of the following is NOT an influence on consumer buying behavior

Informational

____ promotion focuses on promoting the company rather than the product

Institutional

Something that cannot be touched

Intangible

Which of the following is a characteristic of a service?

Intangible

Which of the following is an example of a pricing objective

Maximize Profit

Which of the following business-to-businesses (B2B) buying decisions involves a great deal of research and thought?

New Purchase

A written document that states the quality of the product with a promise to correct certain problems that might occur

Warranty

A(n) ______ purchases large amounts of goods directly from manufacturers, stores them, and then resells in smaller quantities to various retailers

Whole Salers

Dividing the market of potential customers by their personal statistics is _____

Demographic Segmentation

The path of selling goods or services directly from a manufacturer the end users without using intermediaries is the ________

Direct Channel

The specialization of individuals who preform specific tasks is ________

Division of Labor

Retailers that sell products though websites

E-tailers

The main governmental agency that monitors the actions of advertisers is the ______________

Federal Trade Commission (FTC)

The receivers response to the sender and concludes the communication process

Feedback

_____ utility is important in production because it includes the conversion of raw materials into finished product

Form

Company's that organize shipments are ______

Freight Forwarder

Segmenting a market braised on where a customer lives is ________

Geographic Segmentation

A promise that a product has a certain quality or will preform in a certain way

Guarantee

In the communication process, _____ is how the message is translated

Hearing

The aspect of an ad that grabs attention

Hook

The idea that people have about something or someone

Image

A purchase made with no planning or research is a(n) _______ buying decision.

Impulse

In the business-2-business (B2B) market ________ influences rate motivators or change factors that come within the business itself

Internal

The assortment or selection of items that a business has on hand at a particular point of time

Inventory

A ________ inventory control system keeps a minimal amount of raw materials on hand to meet production needs

Just-in-time

The arrangement of the headline, copy, and art on a page

Layout

Pricing an item much lower than the current market price or the cost of acquiring the product

Loss Leader

The process of dividing the market into smaller groups is ______

Market Segmentation

Consists of dynamic activities that identify, anticipate, and satisfy customer demand while making a profit

Marketing

The ______ is an approach to business that focuses on satisfying customers

Marketing Concept

The strategy for using the elements of product, price, place, and promotion

Marketing Mix

A document describing business and marketing objectives and the strategies and tactics to achieve them

Marketing Plan

The plan that helps a business meet its overall goals and objectives is a(n) _________

Marketing Stratagy

The amount added to the cost to determine the selling price

Markup

Manufacturing goods in large quantities using standard techniques

Mass Production

During which stage of the products life cycle are the sales and prices of products stable

Maturity

The area of management responsible for the activities necessary to produce goods and services is _________

Operations Management

The influences that make each individual customer unique and affect buying behavior are ________ influences

Personal

Any direct contact between a salesperson and a customer is __________

Personal Selling

One of the common elements in a promotional mix is _________

Personal Selling

Uses logic to change a belief or get people to take a certain action

Persuasion

The practice of setting very low prices to remove competition is _______

Predatory Pricing

________ is the series of stages a product goes through for the banning to the end

Product Life Cycle

The process of deciding which products will be most strategic for the organization to produce

Product Planning

The measure of a workers production in a specific amount of time is ________

Productivity

The activity of checking products as they are produced or received to ensure quality meets expectations is _________

Quality Control

A reduced per-item price for larger numbers of an item purchased is a(n) ________

Quantity Discount

Focuses on building long-term relationships with costomers

Relationship selling

Using a new package for an existing product is ________

Repackaging

Marketing an existing product in a new way t overate a new opinion or view of the product in the mind of customers to increase sales

Repositioning

Which is NOT a typical activity in an effective production process

Repositioning

A purchase made quickly and with little thought

Routine Buying Decision

Coupons, rebates, and loyalty programs are part of

Sales Promotion

Which of the following is NOT a business product category in the business-2-business (B2B) market

Shopping Goods

The elements of an advertisement include headline, copy, graphics, and ________

Signature

the influences that come from the environment and affect buying consumer behavior are _____ influences

Situational

Finding suppliers of materials needed for production of a product

Sourcing

Business that sells materials, supplies, or services to an organization that creates products

Supplier

The businesses, people and activities, involved in turning raw materials into products and delivering them to end users

Supply Chain

A phrase or sentence that summarizes an essential part of the product or business

Tagline

A specific group of customers whose needs a company will focus on satisfying

Target Market

Introducing a new product to a small portion of the target market to learn how it will sell is _______

Test Marketing

Introduction of a new product to a small potion of the target market to learn how it will sell

Test Marketing

The physical movement of products through the channel of distribution is ______

Transportation

Which is NOT a basic type of product created by a producer

Transportation

A particular style for the printed letters of the alphabet, punctuation, and numbers

Typeface

________ describes the characteristics of a product that satisfy wants and needs

Utility

The process of communicating with potential customers in an effort to influence their buying behavior

promotion

Any non-personal communication payed for by an identified sponsor

Advertising

A coordinated series of link ads with a single idea or theme is a(n) ________

Advertising Campaign

Buyers and sellers are brought together by __________

Agents

The practice of ________ is advertising one product with the intent of persuading customers to buy a more expensive when they arrive at the store

Bait and Switch

the general price at which the company expects to sell the product

Base Price

The ________ is the name given to a product consisting of words, letters, and numbers that can be spoken

Brand Name

A product starts marketing profit after researching the ________

Break-even Point

The process of separating a larger quantity of goods into smaller quantities is _________

Bulk Breaking

In the new product development process, new product is introduced to the market during the _______ stage

Commercialization

Which of the following is an element of the market concept

Consumer Satisfaction

Which of the following is an example of a basic category of consumer product

Convenience Good

The process of changing and improving resources to create goods and services

Conversion

The price of a good or service must _________

Cover the Cost of Producing and Selling the Product

A detailed description of the typical consumer in a market segment is a(n) ______

Customer Profile

A system of gathering, storing, and using customer data for marketing directly to customers braised on their histories.

Database Marketing

The translation of a message into terms that the receiver can understand

Decoding