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Which is NOT a step in the process of creating an advertising campaign
Encode the Message
In the business-2-consumer (B2C) market, a(n) _______ buying decision involves a great deal of research and planning
Extensive
Motivators or change factors from outside the business
External Influence
_______ pricing sets prices high to convey quality and status
Prestige
An amount of money requested or exchanged for a product is a ________.
Price
The minimum price set by the government for certain goods or services that it thinks that it thinks are being priced too low
Price Floor
Raising prices on certain kinds of goods to and excessively high level during an emergency is _______
Price Gouching
Anything that can be bought or sold
Product
The process of communicating with potential customers in an effort to influence their buying behavior
Promotion
Attention, interest, desire, and action (AIDA) are elements of a __________
Promotional Campaign
A working model of a new product for testing purposes
Prototype
Dividing the market by certain preferences or lifestyle choices is _____________
Psychographic Segmentation
An indicator of a products excellence
Quality
The ________ price is the amount a customer pays for a product
Selling
The person who has a message to comunicate
Sender
The power to sway or produce an effect is a(n) ________
Influence
Which of the following is NOT an influence on consumer buying behavior
Informational
____ promotion focuses on promoting the company rather than the product
Institutional
Something that cannot be touched
Intangible
Which of the following is a characteristic of a service?
Intangible
Which of the following is an example of a pricing objective
Maximize Profit
Which of the following business-to-businesses (B2B) buying decisions involves a great deal of research and thought?
New Purchase
A written document that states the quality of the product with a promise to correct certain problems that might occur
Warranty
A(n) ______ purchases large amounts of goods directly from manufacturers, stores them, and then resells in smaller quantities to various retailers
Whole Salers
Dividing the market of potential customers by their personal statistics is _____
Demographic Segmentation
The path of selling goods or services directly from a manufacturer the end users without using intermediaries is the ________
Direct Channel
The specialization of individuals who preform specific tasks is ________
Division of Labor
Retailers that sell products though websites
E-tailers
The main governmental agency that monitors the actions of advertisers is the ______________
Federal Trade Commission (FTC)
The receivers response to the sender and concludes the communication process
Feedback
_____ utility is important in production because it includes the conversion of raw materials into finished product
Form
Company's that organize shipments are ______
Freight Forwarder
Segmenting a market braised on where a customer lives is ________
Geographic Segmentation
A promise that a product has a certain quality or will preform in a certain way
Guarantee
In the communication process, _____ is how the message is translated
Hearing
The aspect of an ad that grabs attention
Hook
The idea that people have about something or someone
Image
A purchase made with no planning or research is a(n) _______ buying decision.
Impulse
In the business-2-business (B2B) market ________ influences rate motivators or change factors that come within the business itself
Internal
The assortment or selection of items that a business has on hand at a particular point of time
Inventory
A ________ inventory control system keeps a minimal amount of raw materials on hand to meet production needs
Just-in-time
The arrangement of the headline, copy, and art on a page
Layout
Pricing an item much lower than the current market price or the cost of acquiring the product
Loss Leader
The process of dividing the market into smaller groups is ______
Market Segmentation
Consists of dynamic activities that identify, anticipate, and satisfy customer demand while making a profit
Marketing
The ______ is an approach to business that focuses on satisfying customers
Marketing Concept
The strategy for using the elements of product, price, place, and promotion
Marketing Mix
A document describing business and marketing objectives and the strategies and tactics to achieve them
Marketing Plan
The plan that helps a business meet its overall goals and objectives is a(n) _________
Marketing Stratagy
The amount added to the cost to determine the selling price
Markup
Manufacturing goods in large quantities using standard techniques
Mass Production
During which stage of the products life cycle are the sales and prices of products stable
Maturity
The area of management responsible for the activities necessary to produce goods and services is _________
Operations Management
The influences that make each individual customer unique and affect buying behavior are ________ influences
Personal
Any direct contact between a salesperson and a customer is __________
Personal Selling
One of the common elements in a promotional mix is _________
Personal Selling
Uses logic to change a belief or get people to take a certain action
Persuasion
The practice of setting very low prices to remove competition is _______
Predatory Pricing
________ is the series of stages a product goes through for the banning to the end
Product Life Cycle
The process of deciding which products will be most strategic for the organization to produce
Product Planning
The measure of a workers production in a specific amount of time is ________
Productivity
The activity of checking products as they are produced or received to ensure quality meets expectations is _________
Quality Control
A reduced per-item price for larger numbers of an item purchased is a(n) ________
Quantity Discount
Focuses on building long-term relationships with costomers
Relationship selling
Using a new package for an existing product is ________
Repackaging
Marketing an existing product in a new way t overate a new opinion or view of the product in the mind of customers to increase sales
Repositioning
Which is NOT a typical activity in an effective production process
Repositioning
A purchase made quickly and with little thought
Routine Buying Decision
Coupons, rebates, and loyalty programs are part of
Sales Promotion
Which of the following is NOT a business product category in the business-2-business (B2B) market
Shopping Goods
The elements of an advertisement include headline, copy, graphics, and ________
Signature
the influences that come from the environment and affect buying consumer behavior are _____ influences
Situational
Finding suppliers of materials needed for production of a product
Sourcing
Business that sells materials, supplies, or services to an organization that creates products
Supplier
The businesses, people and activities, involved in turning raw materials into products and delivering them to end users
Supply Chain
A phrase or sentence that summarizes an essential part of the product or business
Tagline
A specific group of customers whose needs a company will focus on satisfying
Target Market
Introducing a new product to a small portion of the target market to learn how it will sell is _______
Test Marketing
Introduction of a new product to a small potion of the target market to learn how it will sell
Test Marketing
The physical movement of products through the channel of distribution is ______
Transportation
Which is NOT a basic type of product created by a producer
Transportation
A particular style for the printed letters of the alphabet, punctuation, and numbers
Typeface
________ describes the characteristics of a product that satisfy wants and needs
Utility
The process of communicating with potential customers in an effort to influence their buying behavior
promotion
Any non-personal communication payed for by an identified sponsor
Advertising
A coordinated series of link ads with a single idea or theme is a(n) ________
Advertising Campaign
Buyers and sellers are brought together by __________
Agents
The practice of ________ is advertising one product with the intent of persuading customers to buy a more expensive when they arrive at the store
Bait and Switch
the general price at which the company expects to sell the product
Base Price
The ________ is the name given to a product consisting of words, letters, and numbers that can be spoken
Brand Name
A product starts marketing profit after researching the ________
Break-even Point
The process of separating a larger quantity of goods into smaller quantities is _________
Bulk Breaking
In the new product development process, new product is introduced to the market during the _______ stage
Commercialization
Which of the following is an element of the market concept
Consumer Satisfaction
Which of the following is an example of a basic category of consumer product
Convenience Good
The process of changing and improving resources to create goods and services
Conversion
The price of a good or service must _________
Cover the Cost of Producing and Selling the Product
A detailed description of the typical consumer in a market segment is a(n) ______
Customer Profile
A system of gathering, storing, and using customer data for marketing directly to customers braised on their histories.
Database Marketing
The translation of a message into terms that the receiver can understand
Decoding