Unit 7 POB

Which marketing function involves determining where products will be sold? A. Channel management B. Servicing C. Promotion D. Selling

A. Channel management

Which of the following is an unacceptable place to use an athlete or celebrity's identity without his/her permission? A. On your company's advertisements B. In a magazine C. In a book D. On the news

A. On your company's advertisements

In what marketing activity do businesses engage to meet the wants and needs of consumers? A. Product/Service management B. Cost-benefit analysis C. National advertising D. Pricing

A. Product/Service management

Which marketing function can remind customers of items that they want to purchase? A. Promotion B. Product/Service management C. Financing D. Pricing

A. Promotion

Which type of law gives individuals the exclusive right to their identities for commercial use? A. Right of publicity B. Right of privacy C. Antitrust D. Ticket scalping

A. Right of publicity

The marketing function which involves the matching and satisfying of customer wants and needs with available goods or services is A. Selling B. Market research C. Prospecting D. Purchasing

A. Selling

What development has made ticket resale harder to regulate? A. The popularity of online auction sites B. The types of insurance involved with resale C. The unions formed by professional ticket scalpers D. The laws subjecting ticket outlets to antitrust litigation

A. The popularity of online auction sites

What marketing activity is taking place when a car dealership promotes their newest vehicle on the radio? A. communicating with customers B. finding out about customers C. offering the products customers want D. planning and carrying out the marketing process

A. communicating with customers

An effective marketing-information management function enables marketers to A. determine what products customers want B. determine the price of a good or service C. select suppliers for products D. create demand for a good or service

A. determine what products customers want

According to the marketing concept, which option demonstrates customer orientation? A. finding out what a buyer wants B. researching a firm's competitors C. convincing a buyer to buy D. advertising the feature of a product

A. finding out what a buyer wants

A court order that stops a certain activity until a trial begins is a(n) A. injunction B. infringement C. antitrust act D. right of publicity law

A. injunction

John says that his job duties include planning what will done, organizing and directing workers, and solving problems related to worker productivity. His job can best be described as a: A. manager B. broker C. cashier D. bookkeeper

A. manager

Which element of a collective bargaining agreement allows athletes to move from team to team? A. Right of first refusal B. Free agency C. Salary cap D. Revenue sharing

B. Free agency

How does the marketing function of selling benefit society? A. Creates a relationship with customers B. Helps to increase employment C. Determines to whom to sell D. Affects demand for a good or service

B. Helps increase employment

Which function of marketing determines how much gross profit a business will make on a good or service? A. Channel management B. Pricing C. Promotion D. Risk management

B. Pricing

Identify the marketing function illustrated in the following situations: Martha wants a winter coat and sees a style she likes in a magazine advertisement. A. Selling B. Promotion C. Pricing D. Purchasing

B. Promotion

Which law makes restraining free trade and competition illegal? A. The Lanham Act B. The Sherman Antitrust Act C. The Sports Broadcasting Act of 1961 D. The National Labor Relations Act

B. The Sherman Antitrust Act

Which of the following is an unfair, anticompetitive trade practice in sport/event marketing? A. Loss prevention B. Trademark infringement C. Employee strike D. Sponsorship exclusivity

B. Trademark infringement

A product being in great demand is a factor that might encourage businesses to A. decrease inventory B. adjust prices C. contact competitors D. gather information

B. adjust prices

When a league blocks the broadcast of a certain game in a certain territory, it is known as a(n) A. antitrust violation B. blackout C. injunction D. right of publicity

B. blackout

Which would probably result if a business reduced its marketing costs? A. increased costs of production B. decreased variety of consumer goods C. increased consumer awareness of goods and services D. decreased need for customer contact with businesses

B. decreased variety of consumer goods

A foreman spends time connecting with his workers on an interpersonal level. This involves communicating in ways that motivate and inspire employees toward a higher level of productivity. This task would fall under which function of management? A. controlling B. directing C. organizing D. planning

B. directing

What type of ownership gives a business an exclusive territory, training and support during start up, and a competitive edge in the market? A. corporation B. franchise C. partnership D. soler proprietorship

B. franchise

There are many activities in marketing that are interrelated and similar in purpose. These activities are referred to as marketing A. responsibilities B. functions C. tactics D. strategies

B. functions

Each year, more that 500,000 people watch the Soccer World Cup sponsored by Adidas. What is being marketed by Adidas? A. places B. goods C. ideas D. services

B. goods

A type of business ownership in which one or more of the owners does not have full liability is called a: A. general partnership B. limited partnership C. sole proprietorship D. service organization

B. limited partnership

Unions in professional sports are called A. athlete organizations B. players' associations C. sport unions D. athlete committees

B. player's associations

Making both buyers and sellers feel they are getting good value is part of the ____________ function of marketing A. Promotion B. pricing C. financing D. purchasing

B. pricing

A characteristic of a sole proprietorship is that the owner: A. has access to unlimited funds B. receives all the profit C. transfers all the risk D. delegates all functions

B. receives all the profit

In 1922, the Supreme Court ruled that the sport of baseball was exempt from antitrust laws because A. baseball was the most popular sport in the country B. antitrust laws do not apply to sports C. the baseball monopoly did not harm consumers D. baseball teams were local operations

D. baseball teams were local operations

The marketing function that is responsible for the flow of goods or services from the producer to the consumer is A. purchasing B. product/service management C. selling D. channel management

D. channel management

Jose is opening a fish tank cleaning service. He has potential investors, but decides he would prefer to structure the business ownership so that he is ultimately responsible for the success or failure of the business. Which type of business ownership should Jose select? A. cooperative B. corporation C. partnership D. sole proprietorship

D. sole proprietorship

Which of the following is not a benefit of winning a major league championship in a market economy: A. Increased ticket sales B. Increased licensed merchandise sales C. Increased sponsorship fees D. Increased payroll

D. Increased payroll

Which of the following is an activity in the product/service management function? A. Creating demand for a product B. Forecasting what will happen in the future C. Informing customers about new products D. Phasing out unprofitable products

D. Phasing out unprofitable products

Which type of insurance protects sport/event organizations or sponsors from loss of income due to contest awards? A. Theft B. Injury C. Cancellation D. Prize indemnity

D. Prize indemnity

Which marketing function involves creating the correct product mix for a business? A. Financing B. Marketing-information management C. Selling D. Product/Service management

D. Product/Service management

Communicating information to consumers or clients about products, images, or ideas to achieve a desired outcome is the ______________ function. A. Purchasing B. Pricing C. Planning D. Promotion

D. Promotion

Which law gives workers the rights to organize into unions? A. The Sports Broadcasting Act of 1969 B. The Sherman Antitrust Act C. The Lanham Act D. The National Labor Relations Act

D. The National Labor Relations Act

A manager who helps an employee count the money in a cash drawer and prepare a bank deposit is demonstrating: A. aggressive behavior B. natural talent C. creativity D. technical skills

D. technical skills

Which law allows major professional sport leagues to prevent certain games from being shown in certain territories? A. The Sherman Antitrust Act B. The Lanham Act C. The National Labor Relations Act D. The Sports Broadcasting Act of 1961

D. The Sport Broadcasting Act of 1961

Identify the marketing function in the following situation. While shopping at the mall, Susan is asked her opinion of different brands of shampoo. A. Promotion B. Behavioral segmentation C. Marketing-information management D. Specialty advertising

C. Marketing-information management

The best way to avoid buying counterfeit tickets to a game/event is to purchase them A. from reputable scalpers B. several months in advance C. at official ticket outlets D. at an online auction site

C. at official ticket outlets

Employees joining together as a single unit to negotiate with management is known as ___________ A. labor relations B. free agency C. collective bargaining D. group negotiation

C. collective bargaining

One reason the selling function is so important is because it involves A. setting high prices B. displaying products C. contact with customers D. feedback from vendors

C. contact with customers

The Scott Company decides to sell stock to raise capital. Under what form of business organization does the company operate? A. partnership B. cooperative C. corporation D. proprietorship

C. corporation

How frequently should the operations function, which consists mainly of activities, be performed? A. monthly B. weekly C. daily D. yearly

C. daily

Which do managers often set in order to control the work effort? A. hiring objectives B. job standards C. expense budgets D. diversity quotas

C. expense budgets

Sport/Event organizations use their trademarks to make money from A. sponsorship fees B. lawsuits C. licensed product sales D. ticket sales

C. licensed product sales

Gathering, assessing, synthesizing, evaluating, and disseminating data for use in making business decisions is the responsibility of A. management B. product/service management C. marketing-information management D. product development

C. marketing-information management

To be successful, businesses need to set prices that cover costs and A. stabilize marketing data B. encourage protectionism C. maximize return D. spur inflation

C. maximize return

Melissa, a marketing manager for an amusement park, has a goal of increasing sales for the month of October. Melissa needs to first spend time mapping out the necessary steps she and her team of sales representatives must take so that they can increase their sales numbers. Which managerial function is she performing? A. controlling B. organizing C. planning D. staffing

C. planning

Reselling tickets for more than their face value is know as ticket A. infringement B. piracy C. scalping D. counterfeiting

C. scalping

One reason why human resources management is important to the success of a business is because this process is responsible for: A. creating jobs for the company B. eliminating turnover C. staffing the business D. reducing compensation

C. staffing the business

If an athlete or celebrity's seclusion has been intruded upon, s/he can sue for the violation of A. antitrust laws B. trademarks C. the right of privacy D. the right of publicity

C. the right of privacy

Which of the following marketing functions enables businesses to have their products in the right place at the right time? A. Risk management B. Promotion C. Selling D. Channel management

D. Channel management

Sport/Event marketers are concerned with security because they A want to stop trademark infringement B. must comply with the Sherman Antitrust Act C. don't want to violate right of publicity/right of privacy laws D. want to sell a favorable image of the team

D. want to sell a favorable image of the team

Which is a characteristic of human resources management? A. evaluating supervisors B. developing leaders C. scheduling the work D. working with people

D. working with people