Web Design Chapter 13

Blogs

Easily updatable and readily available journals on the Web.

Social Bookmarking

Provides a way for people to store, share, and categorize websites.

What are the components of a Search Engine?

Robot, Database, and a Search form

Title Attribute

Specifies a brief text description that may be displayed by browsers or assistive technologies.

Keywords

Terms and phrases that people may use when searching for your site.

Stickiness

The ability to keep visitors at your site

Affiliate Programs

When one website (the affiliate) promotes another website's products or services (the merchant) in exchange for a commission.

Database

A collection of information which is organized so that its contents can easily be accessed, managed, and updated.

Search Results

A list of information, such as the URLS for web pages, that meets your criteria.

Search Engine

A popular way to navigate the Web and find websites.

Robot (a.k.a. spider or bot)

A program that automatically traverses the hypertext structure of the Web by retrieving a web page document and following the hyperlinks on the page.

Meta Tag

A self-contained tag that is placed in the head section of a web page.

QR code

A two-dimensional barcode in a square pattern that is readable by a smartphone camera scan application or a QR barcode reader.

RSS Feed

An XML file (with an .rss file extension) for a blog that contains a summary of postings with links to a blog or another website.

XML Sitemap

An XML file that is used by search engines, but it is not accessed by your web page visitors.

Reciprocal Link Agreement

An agreement between two sites with related or complementary content where you agree to link to each other.

Inline Frame (Floating Frame)

Can be placed on the body of any web page.

Newsletter

Can bring return visitors to your site.

Iframe element

Configures an inline frame that displays the contents of another web page within your web page document, which is referred to as nested browsing.

Seamless Attribute

Configures the browser to more seamlessly display the inline frame content

Website Log

Consists of one or more text files that record each visit to your site, capturing information about your visitors and about referring websites.

Description Meta Tag

Content that is displayed on the SERP by some search engines, such as Google

Sandbox Attribute

Disallow/disable features such as plug-ins, scripts, forms

Height Attribute

Inline frame height in pixels.

Width Attribute

Inline frame width in pixels.

Social Media Optimization (SMO)

Optimizing a website so that it is "more easily linked to, more highly visible in social media searches on custom search engines and more frequently included in relevant posts on blogs, podcasts, and vlogs.

Id Attribute

Optional; text name, alphanumeric, beginning with a letter, no spaces; the value must be unique and not used for other id values on the same web page document.

Search Form

The graphical user interface that allows a user to type in a word of phrase to search for. It is usually a text box and a submit button.

Banner Exchange

The idea that you agree to show banners from other sites and they will show your banner.

Web Analytics

The measurement, collection, analysis, and reporting of Internet data for purposes of understanding and optimizing web usage.

Name Attribute

This attribute names the inline frame

Baner Ad

Typically a graphic image that is used to announce and advertise the name or identity of a site.

Src Attribute

URL of the web page to be displayed in the inline frame.