Web Design Chapter 13
Blogs
Easily updatable and readily available journals on the Web.
Social Bookmarking
Provides a way for people to store, share, and categorize websites.
What are the components of a Search Engine?
Robot, Database, and a Search form
Title Attribute
Specifies a brief text description that may be displayed by browsers or assistive technologies.
Keywords
Terms and phrases that people may use when searching for your site.
Stickiness
The ability to keep visitors at your site
Affiliate Programs
When one website (the affiliate) promotes another website's products or services (the merchant) in exchange for a commission.
Database
A collection of information which is organized so that its contents can easily be accessed, managed, and updated.
Search Results
A list of information, such as the URLS for web pages, that meets your criteria.
Search Engine
A popular way to navigate the Web and find websites.
Robot (a.k.a. spider or bot)
A program that automatically traverses the hypertext structure of the Web by retrieving a web page document and following the hyperlinks on the page.
Meta Tag
A self-contained tag that is placed in the head section of a web page.
QR code
A two-dimensional barcode in a square pattern that is readable by a smartphone camera scan application or a QR barcode reader.
RSS Feed
An XML file (with an .rss file extension) for a blog that contains a summary of postings with links to a blog or another website.
XML Sitemap
An XML file that is used by search engines, but it is not accessed by your web page visitors.
Reciprocal Link Agreement
An agreement between two sites with related or complementary content where you agree to link to each other.
Inline Frame (Floating Frame)
Can be placed on the body of any web page.
Newsletter
Can bring return visitors to your site.
Iframe element
Configures an inline frame that displays the contents of another web page within your web page document, which is referred to as nested browsing.
Seamless Attribute
Configures the browser to more seamlessly display the inline frame content
Website Log
Consists of one or more text files that record each visit to your site, capturing information about your visitors and about referring websites.
Description Meta Tag
Content that is displayed on the SERP by some search engines, such as Google
Sandbox Attribute
Disallow/disable features such as plug-ins, scripts, forms
Height Attribute
Inline frame height in pixels.
Width Attribute
Inline frame width in pixels.
Social Media Optimization (SMO)
Optimizing a website so that it is "more easily linked to, more highly visible in social media searches on custom search engines and more frequently included in relevant posts on blogs, podcasts, and vlogs.
Id Attribute
Optional; text name, alphanumeric, beginning with a letter, no spaces; the value must be unique and not used for other id values on the same web page document.
Search Form
The graphical user interface that allows a user to type in a word of phrase to search for. It is usually a text box and a submit button.
Banner Exchange
The idea that you agree to show banners from other sites and they will show your banner.
Web Analytics
The measurement, collection, analysis, and reporting of Internet data for purposes of understanding and optimizing web usage.
Name Attribute
This attribute names the inline frame
Baner Ad
Typically a graphic image that is used to announce and advertise the name or identity of a site.
Src Attribute
URL of the web page to be displayed in the inline frame.