3.07 Brand Promise Vocabulary
Brand Promise
A business´s (typically unspoken) agreement with customers that it will provide them with a unique benefit and consistently meet their exceptions
Logo
A distinctive symbol, design, or group of letter
Slogan
A phrase that is easy to remember
Brand
All the combined impression and experiences associated with a particular company, good, or service
Touch Point
Any interaction between a business and a customer or a potential customer
Publicity
Any non personal presentation of ideas, goods, or services that is not paid for by the company or individual which benefits from it
Advertisement
Any paid form of non personal presentation of ideas goods, or services
Credible
Believable
Brand Loyalty
Customers allegiance to a particular brand
Authentic
Genuine;sincere;not fake
Word-of-mouth marketing
Promotion and publicity for a business provided by customers who tell other of their satisfaction with the business
Brand Awareness
The extent of which customer or potential customer are familiar with a brand
Branding
The ongoing decision-making process about the use of brands.
brand Personality
The projection of a brand that encompasses its values and emotional connections with consumers
Organizational Structure
The vales and ideals than an organization encourages among its employees; also called corporate culture
Corporate Structure
The values and ideas that an organizations encourage among its employees;also called organizational struture