3.07 Brand Promise Vocabulary

Brand Promise

A business´s (typically unspoken) agreement with customers that it will provide them with a unique benefit and consistently meet their exceptions

Logo

A distinctive symbol, design, or group of letter

Slogan

A phrase that is easy to remember

Brand

All the combined impression and experiences associated with a particular company, good, or service

Touch Point

Any interaction between a business and a customer or a potential customer

Publicity

Any non personal presentation of ideas, goods, or services that is not paid for by the company or individual which benefits from it

Advertisement

Any paid form of non personal presentation of ideas goods, or services

Credible

Believable

Brand Loyalty

Customers allegiance to a particular brand

Authentic

Genuine;sincere;not fake

Word-of-mouth marketing

Promotion and publicity for a business provided by customers who tell other of their satisfaction with the business

Brand Awareness

The extent of which customer or potential customer are familiar with a brand

Branding

The ongoing decision-making process about the use of brands.

brand Personality

The projection of a brand that encompasses its values and emotional connections with consumers

Organizational Structure

The vales and ideals than an organization encourages among its employees; also called corporate culture

Corporate Structure

The values and ideas that an organizations encourage among its employees;also called organizational struture