12.4

what percent of people did Asch find conformed to the wrong line

76%

confederate

a person who is aware of the experiment and works for the researcher. They are used to manipulate social situations as part of the research design, and the true naive participants believe that confederates are, like them, uniformed participants in the experiment

what two types of motivation to conform are there

normative social influence and informational social influence

social facilitation

occurs when an individual performs better when an audience is watching than when the individuals performs the behavior alone

informational social influence

people conform because they believe the group is competent and has the correct information, particularly when the task or situation is ambiguous

normative social influence

people conform to the group norm to fit in, to feel good and to be accepted by the group

milgram experiment

people were told to shock other people even though they knew it was wrong. 65% of participants did it because they said they were following orders

who was Stanley milgram

social psychology professor at Yale who was influenced by the trial of a nazi war criminal because he said he was just "following orders"

conformity

the change in a person's behavior to go along with the group, even if he does not agree with the group

obedience

the change of an individual's behavior to comply with a demand by an authority figure

social loafing

the exertion of less effort by a person working together within a group it occurs when our individual performance cannot be evaluated separately from the group

asch effect

the influence of the group of the majority in an individuals judgement

group think

the modification of the opinions of members of a group to align with what they believe is the group consensus

what happens when the task is complex and difficult

the opposite of social loafing

what are the key influences on conformity

the size of the majority, the presence of another dissenter, and the public or private nature of the responses

group polarization

the strengthening of an original group attitude after the discussion of views within a group