12.4
what percent of people did Asch find conformed to the wrong line
76%
confederate
a person who is aware of the experiment and works for the researcher. They are used to manipulate social situations as part of the research design, and the true naive participants believe that confederates are, like them, uniformed participants in the experiment
what two types of motivation to conform are there
normative social influence and informational social influence
social facilitation
occurs when an individual performs better when an audience is watching than when the individuals performs the behavior alone
informational social influence
people conform because they believe the group is competent and has the correct information, particularly when the task or situation is ambiguous
normative social influence
people conform to the group norm to fit in, to feel good and to be accepted by the group
milgram experiment
people were told to shock other people even though they knew it was wrong. 65% of participants did it because they said they were following orders
who was Stanley milgram
social psychology professor at Yale who was influenced by the trial of a nazi war criminal because he said he was just "following orders"
conformity
the change in a person's behavior to go along with the group, even if he does not agree with the group
obedience
the change of an individual's behavior to comply with a demand by an authority figure
social loafing
the exertion of less effort by a person working together within a group it occurs when our individual performance cannot be evaluated separately from the group
asch effect
the influence of the group of the majority in an individuals judgement
group think
the modification of the opinions of members of a group to align with what they believe is the group consensus
what happens when the task is complex and difficult
the opposite of social loafing
what are the key influences on conformity
the size of the majority, the presence of another dissenter, and the public or private nature of the responses
group polarization
the strengthening of an original group attitude after the discussion of views within a group
