15 flash cards

A wholesaler is...

A firm that buys products from manufacturers and resells them to retailers

Which of the following activities take place at distribution centers? A.Receipt of goods B.Storage of goods C.Manufacture of goods D.Shipment of goods

A, B, D

Which of the following is the best example of vertical channel conflict? A. A computer manufacturer angers its retailer by selling its products at a discount online B. Best Buy, a major electronics retailer, is able to sell at lower prices than a small electronics store C. Walmart is often accused of putting local discount stores out of business when it moves into a new town D. Independent book stores find it hard to compete with amazon

A.

When marketing channels are closely aligned, conflicts___?

Are less likely

True or false: a direct (manufacturer to consumer) supply chain is a poor choice in a simple economy

False

The most common type of a contractual vertical marketing system is

Franchising

When two electronics stores sell Sanyo TVs engage in a price war, this is an example of ___ channel conflict

Horizontal

A(n)______marketing channel is one in which one or more intermediaries (such as a retailer) help to provide goods and services to customers

Indirect

Managing a supply chain also requires managing___

Relationships

contractual vertical marketing system is one in which

Relationships between channel members are governed through contracts

An administered vertical marketing system is one in which____

Relationships between independent channel members are controlled by a dominant channel member

In a _____ relationship, the supply chain members are partners who intend to maintain the relationship for quite some time and invest in ventures that will be profitable for all involved

Strategic

Another term for marketing channel management is _____ management

Supply chain

In a marketing channel, the sales department must coordinate delivery with?

The distribution center

A marketing channel in which the members act as a unified system is known as a(n)__?

Vertical marketing system

A direct marketing channel sells a product from a manufacturer to a consumer

Without a retailer