15 flash cards
A wholesaler is...
A firm that buys products from manufacturers and resells them to retailers
Which of the following activities take place at distribution centers? A.Receipt of goods B.Storage of goods C.Manufacture of goods D.Shipment of goods
A, B, D
Which of the following is the best example of vertical channel conflict? A. A computer manufacturer angers its retailer by selling its products at a discount online B. Best Buy, a major electronics retailer, is able to sell at lower prices than a small electronics store C. Walmart is often accused of putting local discount stores out of business when it moves into a new town D. Independent book stores find it hard to compete with amazon
A.
When marketing channels are closely aligned, conflicts___?
Are less likely
True or false: a direct (manufacturer to consumer) supply chain is a poor choice in a simple economy
False
The most common type of a contractual vertical marketing system is
Franchising
When two electronics stores sell Sanyo TVs engage in a price war, this is an example of ___ channel conflict
Horizontal
A(n)______marketing channel is one in which one or more intermediaries (such as a retailer) help to provide goods and services to customers
Indirect
Managing a supply chain also requires managing___
Relationships
contractual vertical marketing system is one in which
Relationships between channel members are governed through contracts
An administered vertical marketing system is one in which____
Relationships between independent channel members are controlled by a dominant channel member
In a _____ relationship, the supply chain members are partners who intend to maintain the relationship for quite some time and invest in ventures that will be profitable for all involved
Strategic
Another term for marketing channel management is _____ management
Supply chain
In a marketing channel, the sales department must coordinate delivery with?
The distribution center
A marketing channel in which the members act as a unified system is known as a(n)__?
Vertical marketing system
A direct marketing channel sells a product from a manufacturer to a consumer
Without a retailer