Ads Measurement

Store sales direct

is a Google product that analyzes information about the share of store visitors who make a purchase. It also analyzes their average purchase value. With this information, it becomes possible to estimate an offline sales ROI. Coupling this with online performance results in an omnichannel ROI, and optimizing media marketing in response to this omnichannel ROI can fundamentally change media strategy and performance.

An online-to-offline strategy to drive offline sales with online ads

A Digital Marketing Consultant. With 90% Of Sales Still Taking Place In A Physical Location, She Knows Her Clients Need To Reach Customers Throughout Their Journey To Ensure The Best Chance At A Sale. Those Customers Need To Find Her Client's Products Across Multiple Channels. Which Type Of Marketing Strategy Can Sarah Use To Drive Sales To Her Client's Physical Locations?

first breaks down her organization's data silos to ensure data quality. That lets the correct data get recorded by Google's machine-learning algorithm

A Marketing Executive For An Online Clothing Retailer. She's Focused On Data-Driven Measurement To Drive Sales Of Her Company's Clothing Lines. She Turned To Google's Automated Machine Learning To Help Her Company Gain A Competitive Advantage In The Marketplace. What Does Sara Do To Succeed At Automation?

He first breaks down his organization's data silos to ensure data quality. That lets the correct data get recorded by Google's machine-learning algorithm.

A Marketing Executive For An Online Leather-Goods Retailer. He's Focused On Data Measurement To Drive Sales Of His Company's Belt Lines. He Turned To Google's Automated Machine Learning To Help His Company Gain A Competitive Advantage In The Marketplace. What's An Important First Step That Richard Must Take To Succeed At Automation?

Link her Firebase and Google Ads account.

Created A Gaming App, Which She's Promoting On Google Ads. She Wants To Track First Opens Of The Gaming App. What Must She Do First, Before She Can Begin Tracking Opens Of Her App?

The length of each call and time it took place.

Creating A Call Conversion In Google Ads And Adding A Phone Snippet To A Web Page Allows Advertisers To Use A Google Forwarding Number. What Does This Number Allow You To Monitor?

Brand recall

Desired Result Is To Increase Awareness With The Customer

Reporting freshness

Due To Google Analytics Providing A Cross-Channel View Of The Customer Journey, There'll Be Differences In The Way Conversions Are Measured Between Google Analytics And Google Ads. Which Is A Difference You Should Be Aware Of?

Store Code

Each Google My Business Location Has A Unique ID That Applies Changes To The Right Listing. What's The Name Of This Unique ID?

Ads used in identical ways, on the same channels, and directed at the same audience.

Gail Is A Marketing Manager Who Received A Series Of Ads From Her Creative Team. She Wants To Improve Her Ad Content By Using A/B Testing. Which Type Of Ads Will Gail Compare?

Search Ads 360 and Display and Video 360

Google Marketing Platform Is As Effective For Small Businesses As It Is For Enterprises. In Fact, Only Two Products Aren't Available In The Small Business Version Of Google Marketing Platform. What Are These Two Products? (Choose Two.)

Share information with customers, manage multiple listings together, engage with customers, and get insights on customer behavior.

Google My Business Gives Businesses A Variety Of Ways To Promote Their Goods And Services To Users Online. What Are The Key Benefits Of Google My Business?

Communicates with customers and Responds to Reviews

Google My Business Helps Businesses Engage Their Customers In The Moments That Matter Most. What Are Two Ways Google My Business Accomplishes This? (Choose Two.)

Location isn't yet open

Google My Business Verification Has Specific Requirements For Approval: The Business Name Must Be Exactly As It Appears In Real Life, And The Business Can't Have Multiple Locations In One Physical Address. What's The Third Potential Reason For Disapproval In The Verification Process?

Conversion tracking is generating duplicate conversions

Has A Website That Promotes His Local Vacation Rental Site. He Uses Google Ads To Manage His Advertising Campaign. He's Cross-Referencing His Purchase Conversions With His Backend CRM, And The Data Isn't Matching Up. What's An Attributed Reason For This Discrepancy?

With a postcard delivered by mail

Has Successfully Added Her Location To Google My Business. She Knows She Has Options For Verification, Including Use Of A Phone Call Or E-Mail. How Else Can She Verify Her Location?

Google My Business website builder will format the site to deliver on any device.

His Biggest Concern Is Whether He Can Produce A Site Capable Of Serving His Customers On Mobile Phones And Tablets. How Does The Google My Business Website Builder Address This Concern?

By phone, e-mail, or postcard

How Can A Google My Business Location Can Be Verified?

It algorithmically evaluates individual customer paths to assign credit

How Is Credit Dynamically Attributed To Each Touch-Point In Data-Driven Attribution?

Data about the customer paths that lead to conversions for his online business

In His Google Ads Account And Wants To Analyze How Effectively His Video Ads Drive Conversions On His Website. He's Currently Reviewing The Attribution Report. What Information Will This Report Provide Him?

Input the tag code between the tags of each of web page.

Is A Web Developer Who Also Runs An Online Store. He Uses Google Ads. He Wants To Integrate Conversion Tracking On His Site With The Updated Google Ads Conversion Tracking Tag (gtag.js). What Must He Do In Order Integrate Conversion Tracking?

Media objectives

Is An Advertising Executive At A Car Company. Before Beginning Work On A Video Advertising Campaign For A New Economy Car, He Creates Key Performance Indicators For The Campaign. What's Tom Defining?

The attribution overview report

Is Analyzing The Conversion Data Of Her Video Ad Campaign In Google Ads. She Wants To See A Summary Of, On Average, How Many Days, Ad Clicks, And Ad Impressions It Took Users To Convert A Customer. Which Report Will Provide Her With This Information?

It should be live on the web in only a few minutes

Just Finished Building A Website For His Bus-Touring Company Using The Google My Business Website Builder. He Followed The Required Steps, And Is Eager To See His New Website Live On The Web. After Pointing The Domain At His New Website, How Long Does It Usually Take For The Site To Appear Online If The Site Is Built Correctly?

can manage multiple Google My Business listings together.

Knows Google My Business Is A Great Way To Share Information And Engage Her Customers Online. But She's Worried Because She Has Multiple Locations, And Management May Be Too Difficult. How Does Google My Business Address Tara's Concern?

Creative

Launched A Google Search Ad Campaign To Drive Sales Of Tools On His Home Improvement Website. After Reviewing Sales Data From The First Week, Felix Notices Higher Sales From Ads With A Specific Picture Of His Tools. He Changes The Pictures Of His Other Ads To Be Similar To The Successful Ads. Which Type Of Channel Optimization Is Felix Using To Drive Higher Tool Sales?

Channel

Launched Both A Google Search Ad Campaign And A Google Display Ad Campaign To Drive Sales Of Tools On His Home Improvement Website. He Reviewed His Sales Data After Two Weeks And Noticed His Search Ad Campaign Is The Most Successful. Which Optimization Type Should Felix Use If He Wants To Use Bidding Or Targeting To Acquire More Customers?

Media mix optimization

Launched Both A Google Video Ad Campaign And A Google Shopping Ad Campaign To Drive Sales Of Lumber On His Home Improvement Website. He Reviews His Conversion Data After Two Weeks And Notices His Video Ads Campaign Seem To Be Assisting In Driving Higher Lumber Sales. He Moves More Of His Budget To The Video Ads Campaign. Which Type Of Optimization Has Felix Used To Drive Higher Lumber Sales?

Add the conversion tag to your website or app.

Once You've Established Conversion Actions In Your Google Ads Account, You'll Be Provided With A Conversion Tracking Tag. What Should You Do With This Snippet Of Code To Successfully Track Conversion Actions?

To build brand loyalty

Owns A Custom Purse-Design Business. He Launched An Advertising Campaign Featuring Purses Made Of Environmentally Friendly Materials. He's Followed His Customers Through Their Entire Journeys. What's Cory's Final Aim When Engaging Customers In Their Journey?

By responding to reviews

Owns A Local Flower Shop. His Customers Are Already Finding Him Online, But He's Curious Whether Google My Business Can Do More Than Just List His Phone Number And Address. How Can Google My Business Help Tristan Engage His Customers?

Google Play and Google Firebase

Owns A Retail Business That Just Implemented A Web App To Supplement Sales. He Needs To Choose An Attribution Partner To Integrate The App For In-App Conversion Tracking. Which Two Are Available Attribution Providers? (Choose Two.)

Campaign metrics

Senior Executives At A Global Manufacturing Company Are Determining The Key Performance Indicators They'll Use To Judge How Effective Their Online Video Advertising Campaigns Will Be On Google Ads. What Guidelines Are They Creating?

Multiple channels may use different tools to measure brand lift.

Sometimes It Is Not Possible To Measure The Success Of A Google Ads Campaign That Is Aggregated Across Multiple Channels, As Is The Case With Measuring Brand Awareness And Brand Favorability. Why Is It Difficult To Determine Performance Across Multiple Channels?

Data-driven

The Attribution Type That Algorithmically Evaluates Individual Customer Paths

Google My Business Insights

The Feature You Should Use To Find Information Regarding Specific Actions Visitors Have Taken On Your Google My Business Listing Over A Given Period Of Time.

10

The Minimum Number Of Locations You Can Bulk Upload To Google My Business?

Media mix model

This Analysis Technique Is Particularly Useful For Companies That Invest A Significant Amount Of Their Media Budget In Offline Media Channels Or Companies That Sell Predominantly Through Local Stores

Any legacy conversion tag

To Avoid Double Counting, What Will Have To Be Removed From A Website Page Prior To The Addition Of An Event Tag?

The GCLID field's been removed from the conversion template

Trying To Set Up Offline Tracking Using His Google Ads Account. He Downloaded The Conversion Template He Wants To Use. He Adds The Appropriate Offline Data And Modifies It. When He Tries To Upload The Template, The Import Process Fails. What Will Cause The Import Process To Fail?

A dynamically created Google forwarding number

Uses Google Ads. He Wants To Enable Website Call Conversion Tracking So He Can See How His Current Ad Campaign Is Driving Users To Call The Number On His Business Website. How Are The Calls Tracked To DeShawn's Account?

Purchase

Using Google Ads To Promote Her Online Olive-Oil Business. She's Setting Up A Conversion Action To Measure How Effectively Her Ad Campaign Is Increasing Sales On Her Website. Which Category Of Conversion Action Should Heather Select As Part Of The Setup?

By setting up a conversion action for in-app purchases.

Using Google Ads To Promote His Bicycle Store. He's Created An Android App And Needs To Measure How Effectively The Current Ad Campaign Is Driving Purchases. How Can Tom Accomplish This?

You can verify with a phone call, an e-mail, or a postcard through the mail

Well-Managed, Verified Google My Business Listings Get Five Times More Views Than Those That Are Unclaimed. How Can You Verify A Location In Google My Business?

An event tag

What Tag Allows You To Tell Google Ads Which Specific Customer Actions Should Be Tracked As A Conversion?

Customer referrals

What's The Best Indicator That A Campaign Is Increasing Customer Loyalty?