Basics of a Search Engine
What are off-page factors?
Off-page factors are such things as click-through measurements and linking. They are harder for web masters to craft but can have an enormous effect on a page rank depending on the search engine algorithm.
What is crawling?
Web crawling is a process of systematically going from web page to web page via the web links on what page to seek out new content.
What is searching?
When a user enters a query into a search engine, the engine examines its index and provides a list of best-matching web pages according to its criteria, usually with a short summary containing the document's title and sometimes part of the text.
What are the steps to building a search query?
1) terms and strings 2) try a phrase search 3) exclude some of the results
How do search engines make money?
Search engines make money by employing the practice of allowing advertisers to pay money to have their listings ranked higher in search results. Some search engines which don't accept money for their search engines results make money by running search related adds alongside the regular search engine results and every time someone clicks on the add the search engine makes money.
Try a phrase search
Search for 2 or more words in a certain order. Put those words in quotation marks to do a phrase search.
What is a search engine algorithm?
A search engine algorithm is a set of rules, or a unique formula , that the search engines use to determine the significance of a web page, and each search has its own set of rules.
What is a search engine?
A search engine is a set of programs high are used to search for information within a specific realm and collate that information in a database.
Exclude some of the results
Add a minus sign to a term to create a negative term. Then add the negative term to your search string so that it doesn't appear in your search results.
What do all search engines have in common?
All search engines have relevancy, individual factors, and off-page factors.
What are Boolean operators?
Boolean operators are for literal searches that allow the user to refine and extend the terms of the search. The engine looks for words or phrases exactly as entered.
What are the three aspects to search engines?
Crawling, indexing, and searching
What is indexing?
Indexing is pulling out specific keywords to categorize the information.
What are individual factors?
Individual factors are what makes this search engine different from all the rest. Individual factors of the search engine algorithm are why a search query turns up different results on Google instead of Bing or Yahoo.
What is relevancy?
Search engine algorithm first searches for the relevancy of the page. It will determine whether this web page has any relevancy at all for the particular keywords.
What are Terms and Strings?
The words you enter in the basic search box of a search engine are called terms. A group of terms are called a search string of search query.
