BMGT350: Ch. 06 quiz Pearson
User status, usage rate, and loyalty status are examples of which type of segmentation variable?
behavioral segmentation
Heeltoe, a boutique that caters to the footwear needs of women, manufactures two different lines of footwear based on the purchasing power of its customers. One product line caters to the needs of affluent, middle-aged women, and the other line targets younger professionals and homemakers. Heeltoe most likely segments the consumer market based on ________ variables.
demographic
In 2015 Target eliminated its "pink" and "blue" aisles, and it now sells lines such as a collection of back-to-school clothing, accessories, backpacks, and bedding that appeals to both boys and girls. This is an example of which type of marketing?
gender-neutral
Dividing a market into smaller segments of buyers with distinct needs or behaviors that might require separate marketing strategies is known as __________.
market segmenting
When a company engages in ________marketing it ignores market segment differences and targets the whole market with one offer.
mass
Which value proposition offers not only higher quality, but also confers prestige upon the buyer?
more for more
Which of the following terms does NOT mean tailoring products and marketing programs to the needs and preferences of individual customers? - individual marketing - mass customization - one-to-one marketing - niche marketing - market-of-one marketing
niche marketing
If competitors cannot easily copy the benefit a company chooses to promote, that benefit is said to be _________.
preemptive
The marketing manager at Only Organic Delicatessen targets customers who are focused on organic, healthy food choices but who still want to dine out. The restaurant chain offers a wide variety of organic, low-fat, locally raised produce and foods. Only Organic's approach is best referred to as ________ segmentation.
psychographic
H2Coast, an automobile manufacturer, produces fuel-efficient hybrid vehicles that are targeted toward high-end exotic-vehicle collectors with ample leisure time. H2Coast most likely segments the consumer market based on ________ variables.
psychographic
