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Which of the following is a promotional activity that retail businesses should coordinate with their special promotion
Visual merchandising
one way that employees can help to control a buisness expensives is by
arriving at work on time
in a staff meeting, a store manager asks employees to come up with as many suggestions for improvement as they can in 15 mins, what crearivity technique is being used?
brainstorming
a company packages 2 software programs together and sells them at a lower price than if each program were purchased individually, this is an example of
bundling
which of the following forms of technology is most useful in operation;
computer aided designs
which step in a new product development processes involves seeking feedback from customers to know what response they would give to a proposed product?
concept testing
In addition to the wording on a questionaire being clear, the wording should be
concise and objective
personal grooming rules for hair should include keeeping the hair clean, styled and
dandruff free
what type of trends are business considering when they analyze where customers live and their ethnic background?
demographic
before selecting a brand name for a new product, marketers should determine the acceptablity of brand possiblites among different cultures. as part of this process markerters should
determine if the brand name would be culturally taboo where the product will be marketed
which of the following types of media may include cataolgs
direct mail
Which of the following is an example of a business developing a code of answers to survey questions in order to process and analyze marketing information
each survey has a specific numeric value
what is an advantage to a business using a barcode pricing?
easier to changes prices
true or false; promotion is nonpersonal communication of information about goods, services, images or ideas to achieve a desired outcome.
false, promotion can be personal or nonpersonal communication about goods, services, images or ideas
what is the preferred length of a job resume?
from one to two pages
managing information regarding copyrights and trademarks helps a company to preserve its
identity
an unwritten warranty that is undestood by the customers and the seller that the product will perform as expected is a(n) ______ warranty
implied
a common cause of back injury on the job is
improper lifting
which of the following statments is true regarding direct advertising strategies
marketers often select their direct advertising methods based on customers preferneces
Because of customers request, a business decides to reorder a product that it had stop selling. the business is using the
marketing concept
the assortment of products that a firm offers for sales is referred to as it product
mix
many teenagers begin searching for there first jobs by contacting
neighborhood businesses
the xyz corrportation has set goals to increase profitablity by 15% within the next two years. To achieve that goal, the corrportion has decided to open a new location. The strategy is the corrorations
plan of action
a business using satellite communication systems to track a product from the time it is ordered untill it is delivered is an example of technology impacting the _____ function
product service management
informing,persuading, or reminding customers about products is known as
promotion
a new law was passed that affects the type of personnel records. Germaine must keep at his finanical services company. what is influencing the selection of records that the business must keep ?
regulations
premiums, coupons, point of purchase displays, contests and dealer incentivies are all examples of the form of promotion known as
sales promotion
how does the use of grades and standards affect the buying and selling process?
It enables customers to buy without having to inspect each product
empolyees who arrive at work on time and direct their own work related activites during the course of the day usually possess positive ___ skills?
self- management
one of the first steps in developing a promotional plan is to
set objectives
your partner has designed a sharp disincitve graphic logo for your business's ad and wants you to develop a catchy phrase to use with the logo. what will you create
slogan
what type of software would a business use to calculate the effect that changing higher rates would have on a profit
spreadsheet
Carlos tries to respond personally to his customers needs and wants by using communication to influence their purchase decisions. Carlos is engaged in
Selling
why do many businesses provide opportunites for their employees to continue their education or recive additional training?
to be able to promote from within
why is it important for a business to maintain storage areas in a way that allows them to identify and discard products whose experiation dates have expired?
to elimate health hazards
how might a business use the information in sales people's lost business reports that indicates that customers are dissatisfied with the business;s credit polcies and services?
to revise marketing strategy
what is the visual tool in presentation software that smoothly moves one slide into the next slide
transition
production is often called a converstation process because it
turns resources into produces
what do project planning tools show you about the project
who is doing what
the scope of the internet can also be described as
world wide
Fostering customers loyalty and goodwill helps to build a clientele, but these efforts can be wiped out by sales people who
Fail to keep promises
Maggie is in the market for a new stove, and Jan recommendes appliance world bc she has purchased three different appliances there and the company backs up its promises. This is an example of which benefit of customer service?
Reputation
New sales people often rely on more experienced personnel to explain product information that is
Technical
What is the primary difference between selling approaches in the retail and manufacturing industries?
The nature of the customer
which of the following is an example of an external change that could effect a businesses sales forcast
The population of a town icreases when a new hosptial opens in the community
in a free enterprise economic system, promotional practices are often subject to regulation by governmental systems, concumr groups and_____ organizations.
industry
which of the following is an example of electronic interactive media that allows businesses to promote thier products to a large auidance
internet
which of the following is an example of information that a manufacturing company keeps about its customers
invoices
which of the following is a way that effective purchasing benefits a business
lowers costs