bsdjk

Which of the following is a promotional activity that retail businesses should coordinate with their special promotion

Visual merchandising

one way that employees can help to control a buisness expensives is by

arriving at work on time

in a staff meeting, a store manager asks employees to come up with as many suggestions for improvement as they can in 15 mins, what crearivity technique is being used?

brainstorming

a company packages 2 software programs together and sells them at a lower price than if each program were purchased individually, this is an example of

bundling

which of the following forms of technology is most useful in operation;

computer aided designs

which step in a new product development processes involves seeking feedback from customers to know what response they would give to a proposed product?

concept testing

In addition to the wording on a questionaire being clear, the wording should be

concise and objective

personal grooming rules for hair should include keeeping the hair clean, styled and

dandruff free

what type of trends are business considering when they analyze where customers live and their ethnic background?

demographic

before selecting a brand name for a new product, marketers should determine the acceptablity of brand possiblites among different cultures. as part of this process markerters should

determine if the brand name would be culturally taboo where the product will be marketed

which of the following types of media may include cataolgs

direct mail

Which of the following is an example of a business developing a code of answers to survey questions in order to process and analyze marketing information

each survey has a specific numeric value

what is an advantage to a business using a barcode pricing?

easier to changes prices

true or false; promotion is nonpersonal communication of information about goods, services, images or ideas to achieve a desired outcome.

false, promotion can be personal or nonpersonal communication about goods, services, images or ideas

what is the preferred length of a job resume?

from one to two pages

managing information regarding copyrights and trademarks helps a company to preserve its

identity

an unwritten warranty that is undestood by the customers and the seller that the product will perform as expected is a(n) ______ warranty

implied

a common cause of back injury on the job is

improper lifting

which of the following statments is true regarding direct advertising strategies

marketers often select their direct advertising methods based on customers preferneces

Because of customers request, a business decides to reorder a product that it had stop selling. the business is using the

marketing concept

the assortment of products that a firm offers for sales is referred to as it product

mix

many teenagers begin searching for there first jobs by contacting

neighborhood businesses

the xyz corrportation has set goals to increase profitablity by 15% within the next two years. To achieve that goal, the corrportion has decided to open a new location. The strategy is the corrorations

plan of action

a business using satellite communication systems to track a product from the time it is ordered untill it is delivered is an example of technology impacting the _____ function

product service management

informing,persuading, or reminding customers about products is known as

promotion

a new law was passed that affects the type of personnel records. Germaine must keep at his finanical services company. what is influencing the selection of records that the business must keep ?

regulations

premiums, coupons, point of purchase displays, contests and dealer incentivies are all examples of the form of promotion known as

sales promotion

how does the use of grades and standards affect the buying and selling process?

It enables customers to buy without having to inspect each product

empolyees who arrive at work on time and direct their own work related activites during the course of the day usually possess positive ___ skills?

self- management

one of the first steps in developing a promotional plan is to

set objectives

your partner has designed a sharp disincitve graphic logo for your business's ad and wants you to develop a catchy phrase to use with the logo. what will you create

slogan

what type of software would a business use to calculate the effect that changing higher rates would have on a profit

spreadsheet

Carlos tries to respond personally to his customers needs and wants by using communication to influence their purchase decisions. Carlos is engaged in

Selling

why do many businesses provide opportunites for their employees to continue their education or recive additional training?

to be able to promote from within

why is it important for a business to maintain storage areas in a way that allows them to identify and discard products whose experiation dates have expired?

to elimate health hazards

how might a business use the information in sales people's lost business reports that indicates that customers are dissatisfied with the business;s credit polcies and services?

to revise marketing strategy

what is the visual tool in presentation software that smoothly moves one slide into the next slide

transition

production is often called a converstation process because it

turns resources into produces

what do project planning tools show you about the project

who is doing what

the scope of the internet can also be described as

world wide

Fostering customers loyalty and goodwill helps to build a clientele, but these efforts can be wiped out by sales people who

Fail to keep promises

Maggie is in the market for a new stove, and Jan recommendes appliance world bc she has purchased three different appliances there and the company backs up its promises. This is an example of which benefit of customer service?

Reputation

New sales people often rely on more experienced personnel to explain product information that is

Technical

What is the primary difference between selling approaches in the retail and manufacturing industries?

The nature of the customer

which of the following is an example of an external change that could effect a businesses sales forcast

The population of a town icreases when a new hosptial opens in the community

in a free enterprise economic system, promotional practices are often subject to regulation by governmental systems, concumr groups and_____ organizations.

industry

which of the following is an example of electronic interactive media that allows businesses to promote thier products to a large auidance

internet

which of the following is an example of information that a manufacturing company keeps about its customers

invoices

which of the following is a way that effective purchasing benefits a business

lowers costs