business #3

Discuss whether a corporate social responsibility objective is appropriate for this business.

- engaging with customers - standing out from the competition - retaining top talent (making employees feel good)

Analyse the benefits to Kenya Re's of any two of its corporate objectives, apart from CSR.

- profit maximisation (producing at that level of output where the greatest positive difference between total revenue and total costs is achieved.) - being ethical proves its a good and reliable company. objectives which are based on their beliefs on how one should treat the environment and people who are less fortunate.

Corporate objectives

Objectives that relate to the business as a whole. Usually set by top management.

Explain how operating in a 'very competitive industry' could affect the objectives a business sets.

The competitive environment might change, with the launch of new products from competitors. Could lead to struggling business trying to achieve new and more innovative products.

Corporate Social Responsibility (CSR)

this concept applies to those businesses that consider the interests of society by taking responsibility for the impact of their decisions and activities on customers, employees, communities and the environment.