Business Communication

What Do we need In Business Communication?

A. Accuracy in communication in order to enhance understanding B. Mutual understanding on whatever is transacted C. Soft and Hard skills due to the complexity of the business world requiring competitiveness

Objectives of Business Communication

A. Development of Plans:the objective of business communication is to supply the comprehensive information to the concerned managers B. Organize Business Resources C. Motivation of employees: non-financial needs of the employees must be satisfied by the management through effective communication. D. To direct Subordinates: Therefore, to keep this hierarchy smooth, managers must to communicate with their employees in both formal and non-formal ways. E. To create Conciseness: Communication must supply the basic and accurate information to perform their tasks. F. Increase efficiency of workers:by providing them necessary information regarding their tasks can be save their time. G. Convey employee reaction: calm and control the employee's reaction on any unfair incident by giving them opinions, suggestion and guidelines I. Attract consumers:Through attractive offers and effective communication sales managers can attract many consumers for the increase in sales level. J. Educate workers: An organization ever faces to adapt new technologies and organization must have to educate about them K. To bring dynamism L. To improve labor-management relationship M To increase job satisfaction N. To convey employees' reactions O. To orient employees

Advantages of Vertical route communication

A. It manifests line of authority in an organization. B. It is useful in communicating policies and procedures. C. It is useful in communicating directives and instructions. D. It ensures that a message is channeled to intended persons. E. It cuts out the waste of time and resources. F. It ensures accuracy of information. G. It enhances greater trust of employees to their immediate supervisors.

Distinctive features of business communication

A. It operates within the complex business environment B. It is always carefully planned, and carried out timely C. It is formal and more concerned to get things done D. It is always clear, courtesy, concise and direct E. It is a two-way communication that benefits both parties involved. F.It is often a multi-channel as it uses a broad variety of channels to ensure that the messages reach audience in different settings within desirable time framework

Types of Downward messages

A. Oral and written instructions (prescriptions and proscriptions) B. Policy manuals C.Memoranda, reports, notices D. In-house magazines or newsletters E. Appraisal interviews F. Disciplinary interviews

Uniqueness of Business Communication

A. Profit Motive:At the end of the day, every business looks at its net earning. B. Competitive in nature:Business communication has to necessarily take cognizance of the nature of the market and evolve strategies appropriate to the competitive situation. C. Sustainable Results:should recognize the long-term sustainability of results. D. Building Business Relationships: An important objective of any business communication would be to establish, nurture and sustain such mutually beneficial long-term relationships. E. Business Dynamics: Business communication should move in tandem with such changes.

Distinctive features of Social Communication

A.It is simple but dynamic in nature as social groups keep on changing B. It aims at building social relationships C. t is always informal in nature D. It builds up individual's foundation for communication skills E.It often unhurried, uses slang and expressions understood by a group of people F.Often it does not strictly follow grammatical rules

Disadvantages of vertical route of communication

Information is always filtered as it moves downward or upward. Delayed feedback if the line of commands are too many and complex in nature. May lead to inefficiency if it is not properly handled. It limits the informal interactions which are critical in strengthening up relationships.

Organizational communication

Is the consideration, analysis, and criticism of the role of communication in organizational contexts. Its main function is to inform, persuade and promote goodwill. The flow of communication could be either formal or informal. The flows of communication is defined by the hierarchical level of authority(routes of communication)

Bovee and Thill(2008) broader business communication definition

It encompasses topics such as marketing, brand management, customer relations, consumer behavior, advertising, public relations, corporate communication, community engagement, reputation management, interpersonal communication, employee engagement, and event management

Sillas(1988) Specific business communication definition

It is a kind of communication in business setting; offices, public and private, industry etc. .This communication is intended to build partnership, intellectual resources, to promote an idea, a product, or service with the objective of creating value for the business both internally and externally

Vertical communication

Occurs between hierarchically positioned persons and can involve both downward and upward communication flows. Downward communication is more prevalent than upward communication. Larkin & Larking suggests that downward communication is most effective if top managers communicate directly with immediate supervisors and immediate supervisors communicate with their staff

Sillas(1988) Social communication

Social communication is that kind of communication that takes place within the social settings. It usually informal and uses the language in a style that is distinguishable among social groups, and it has its codes of what is accepted and what is not.

Soft Skills

Soft skills are sometimes referred to as transferable skills or professional skills. As this term implies, these are skills that are less specialized, less rooted in specific vocations, and more aligned with the general disposition and personality of a candidate. Examples of important soft skills are communication, teamwork and problem solving.

Formal communication

Structured inventories and hierarchical levels through which information flow by Schneider(1975)

Hard Skills

These are specific, teachable abilities that may be required in a given context, such as a job or university application.Hard skills include the specific knowledge and abilities required for success in a job. Examples of hard skills include computer programming, web design, typing, accounting, finance, writing, mathematics, legal and other quantifiable skills that are included in the requirements for a job

Informal Communication

Unstructured interactions among employees by Schneider(1975)