C201 Pre-assessment
Which type of information system should be accessed by the vice president of sales for a national department store chain who wants to see the previous day's sales receipts?
A transaction processing system
Which primary driver does management use for an organization's structure?
Achievement of company goals
After years of marketing a body lotion, a cosmetics company begins promoting the lotion as an the lotion as an insect repellent as well. In which three product life cycle extension strategies did this company engage? Choose 3 answers
Adding new users Increase frequency of use find new uses for the product
Which marketing tool is essential to building an effective relationship marketing campaign?
An affinity program
Which two economic impacts should a manager anticipate when the U.S. government reduces the number of Treasury bills, Treasury Notes, and Treasury bonds it sells? Choose 2 answers
An increase in overall cost of debt to private borrowers an increase of funds for public services
What is one role of a financial manage?
Analyzing major investment decisoins
Which three conditions, in a global selling environment, should a small company leverage to create a competitive advantage? Choose 3 answers
Availability of capital, mobility of labor, local labor costs
A customer has purchased a product twice and intends to do so again. Which stage of brand loyalty is this customer in?
Brand preference
In which three ways does business-buying behavior differ from consumer-buying behavior? Choose 3 answers
Buyers face organizational influences in addition to their own preferences, purchasers often invite selected providers to bid on a purchase, a group or committee often makes decisions
In which type of security should a business invest its excess cash in anticipation of paying off the current year's tax liability?
Commercial paper
With which two types of products does a marketing strategy rely on advertising more than personal selling? Choose 2 answers.
Consumable supplies, accessories to primary products
Which two factors drive demand in a microeconomics system? Choose 2 answers
Customer preference price of substitute goods
Which economic graph is used by organizations to regulate production by predicting the amount of product buyers will purchase at different prices?
Demand curve
How does a sudden shortage of a commodity product affect the immediate demand for the product at its current price?
Demand is unchanged
A company might divide itself into smaller groups that best match the types of customers it service. this is an example of
Departmentalization
Which step in the organizing process results in management group work activities into units within the organization?
Departmentalization
What should a firm do to manage the risk of using leverage when exploring long-term funding options?
Ensure that earnings remain larger than interests payments
Which aspect of operations management do the ISO 9000 Standards address?
Establishment of effective quality systems?
Which part of the organizing process aids in effective and efficient progress toward planned goals and often results in changes within the organization?
Evaluating results
Which marketing strategy is devoted to maintaining continuous bottom line prices than relying on short term price cutting tactics such as cents off coupons, rebates, and special sales?
Everyday low pricing
Which regulatory relationship with the Securities and Exchange Commission (SEC) historically has acted to prohibit the U.S. from adopting the International Financial Reporting Standards (IFRS)?
FASB requires companies to comply with GAAP that differ from IFRS
Which manufacturing model uses technology to produce small runs of customized products cost effectively?
Flexible
Which three sources should a business consider when seeking a long-term source? Choose 3 answers
Hedge funds, Venture capital, public sale of stocks
Which two key elements does an effective organization include?
Human interaction, structure
What is the result of a company increasing the delegation of authority and the span of control?
Increased number of direct reports per manager
Why does a line organizational structure function most effectively in a crisis situation?
It established a direct flow of authority
Which three characteristics make commercial paper a low-risk, attractive source of short-term funding for a business?
It has a maturity that ranges between 1 and 270 days, it carries interest rates that are 1 to 2 percent less than bank loans, it can make large amounts of money available
Which role does the underwriter play in financing business operations when using the capital market to sell securities to the public?
It insures the value of the security to the investor
A company wishes to determine if it should fund a project with bonds or equity. Which business concept would it most likely use to assist in the decision?
Leverage
Which two of the following distribution channels would take title of the products they handle? Choose 2 answers
Limited function merchant wholesaler, full function merchant wholesaler
Which two activities are finance activities rather than accounting activities? Choose 2 answers
Making capital market investments, creating a financial plan
Which calculation determines a firm's return on equity?
Net income divided by average equity
Which element of the promotional mix has the advantage of messaging that can be tailored for each customer, but the disadvantage of a high cost per contact?
Personal Selling
For which type of communication should employees have an ethical expectation of privacy from company monitoring?
Personal letters sent through the company mail room
Which three tasks are key responsibilities of operations managers? Choose 3 answers
Planning the overall production process, implementing the production plan, determine the best layout for the firm's facilities.
A high tech startup company is launching a marketing campaign for its new social media portal by highlighting how the portal exceeds the connectivity and collaboration capabilities of all other social media sits. Which type of competitive advantage is this company leveraging?
Product
Which three characteristics are measured in demographic segmentation? Choose 3 answers
Race and ethnicity, Income, Household size
What does a CFO use in financial planning to determine the expected level of revenue for future periods?
Sales forecast plus non-sales revenue
What three factors should be addressed in a successful marketing plan? Choose 3 answers.
Target Market, Sales revenue goals, Plan implementation timeline (not on list, marketing budget)
What is considered the heart of any information system?
The Database
Which financial statement should an investor examine to identify the liabilities of a firm?
The balance sheet
Which intent of spyware creates a company security issue?
The intent to report on a user's internet activity
For which two purposes will the U.S Federal Reserve System follow an expansionary monetary policy? Choose 2 answers
To encourage bankers to make loans to cut the cost of borrowing
Which two risks does a firm face by funding the purchase of long-term assets with short-term funding sources? Choose 2 ansers
Volatility of interest rates, frequent renewals
When would a pull promotional strategy enhance a competitive advantage to market a product better than a push strategy?
When demand for the product is driven by the end user
How did the Dodd-Frank Wall Street Reform and Consumer Protection Act impact retailers?
capped the debit card fee at 21 cents
How does a virtual private network contribute to a firm's workforce productivity?
employers are enabled to work remotely with secure connectivity to the corporate network via the internet
Why should companies that are conservative investors with liquidity concerns invest their excess cash in money market funds?
it converts easily to cash
What are three ways that an effective brand name can influence consumer product recognition? Choose 3 answers
it depicts trademark protection AWARENESS it conveys an image LOYALTY It is new and distinctive FAVORABLE IMAGES
Which users of financial statements use the financial statements to evaluate operations of the firm and to make investment decisions?
owners and creditors
Which funding source should a firm use if it wishes to secure long-term financing while retaining all of its equity?
private equity fund
Why should a manager use financial controls in a firm's financial plan?
to determine the accuracy of forecasted revenues, costs, and expenses
What are three ways cloud computing services enhance company productivity? Choose 3 answers
1. Through greater application availability for remote workers. 2. Through better resource utilization. 3. Through more efficient application updates
Which two characteristics does a Just-In-Time (JIT) System have? Choose 2 answers
A JIT system seeks to eliminate anything that does not add value in operations activities, production using JIT reduces a firm's inventory costs.
Which manufacturer distribution model is enhanced by the shipping and tracking capabilities of a global package delivery service?
Direct
Which two impacts result from a nation's increase in productivity? Choose 2 answers
Economy expands Personal wealth increases
Which two activities are prohibited by insider trading laws and should be avoided by a firm's employees? Choose 2 answers
Selling company stock because a co-worker told the employee the company's new drug is failing in clinical trial, buying stock in the public company for which the employee works based on a conversation the employee overheard at a cocktail party between two of the company's executives.
Which activity raises ethical issues heightened by the capabilities of data mining?
Selling customer data for external marketing research