C201 Pre-assessment

Which type of information system should be accessed by the vice president of sales for a national department store chain who wants to see the previous day's sales receipts?

A transaction processing system

Which primary driver does management use for an organization's structure?

Achievement of company goals

After years of marketing a body lotion, a cosmetics company begins promoting the lotion as an the lotion as an insect repellent as well. In which three product life cycle extension strategies did this company engage? Choose 3 answers

Adding new users Increase frequency of use find new uses for the product

Which marketing tool is essential to building an effective relationship marketing campaign?

An affinity program

Which two economic impacts should a manager anticipate when the U.S. government reduces the number of Treasury bills, Treasury Notes, and Treasury bonds it sells? Choose 2 answers

An increase in overall cost of debt to private borrowers an increase of funds for public services

What is one role of a financial manage?

Analyzing major investment decisoins

Which three conditions, in a global selling environment, should a small company leverage to create a competitive advantage? Choose 3 answers

Availability of capital, mobility of labor, local labor costs

A customer has purchased a product twice and intends to do so again. Which stage of brand loyalty is this customer in?

Brand preference

In which three ways does business-buying behavior differ from consumer-buying behavior? Choose 3 answers

Buyers face organizational influences in addition to their own preferences, purchasers often invite selected providers to bid on a purchase, a group or committee often makes decisions

In which type of security should a business invest its excess cash in anticipation of paying off the current year's tax liability?

Commercial paper

With which two types of products does a marketing strategy rely on advertising more than personal selling? Choose 2 answers.

Consumable supplies, accessories to primary products

Which two factors drive demand in a microeconomics system? Choose 2 answers

Customer preference price of substitute goods

Which economic graph is used by organizations to regulate production by predicting the amount of product buyers will purchase at different prices?

Demand curve

How does a sudden shortage of a commodity product affect the immediate demand for the product at its current price?

Demand is unchanged

A company might divide itself into smaller groups that best match the types of customers it service. this is an example of

Departmentalization

Which step in the organizing process results in management group work activities into units within the organization?

Departmentalization

What should a firm do to manage the risk of using leverage when exploring long-term funding options?

Ensure that earnings remain larger than interests payments

Which aspect of operations management do the ISO 9000 Standards address?

Establishment of effective quality systems?

Which part of the organizing process aids in effective and efficient progress toward planned goals and often results in changes within the organization?

Evaluating results

Which marketing strategy is devoted to maintaining continuous bottom line prices than relying on short term price cutting tactics such as cents off coupons, rebates, and special sales?

Everyday low pricing

Which regulatory relationship with the Securities and Exchange Commission (SEC) historically has acted to prohibit the U.S. from adopting the International Financial Reporting Standards (IFRS)?

FASB requires companies to comply with GAAP that differ from IFRS

Which manufacturing model uses technology to produce small runs of customized products cost effectively?

Flexible

Which three sources should a business consider when seeking a long-term source? Choose 3 answers

Hedge funds, Venture capital, public sale of stocks

Which two key elements does an effective organization include?

Human interaction, structure

What is the result of a company increasing the delegation of authority and the span of control?

Increased number of direct reports per manager

Why does a line organizational structure function most effectively in a crisis situation?

It established a direct flow of authority

Which three characteristics make commercial paper a low-risk, attractive source of short-term funding for a business?

It has a maturity that ranges between 1 and 270 days, it carries interest rates that are 1 to 2 percent less than bank loans, it can make large amounts of money available

Which role does the underwriter play in financing business operations when using the capital market to sell securities to the public?

It insures the value of the security to the investor

A company wishes to determine if it should fund a project with bonds or equity. Which business concept would it most likely use to assist in the decision?

Leverage

Which two of the following distribution channels would take title of the products they handle? Choose 2 answers

Limited function merchant wholesaler, full function merchant wholesaler

Which two activities are finance activities rather than accounting activities? Choose 2 answers

Making capital market investments, creating a financial plan

Which calculation determines a firm's return on equity?

Net income divided by average equity

Which element of the promotional mix has the advantage of messaging that can be tailored for each customer, but the disadvantage of a high cost per contact?

Personal Selling

For which type of communication should employees have an ethical expectation of privacy from company monitoring?

Personal letters sent through the company mail room

Which three tasks are key responsibilities of operations managers? Choose 3 answers

Planning the overall production process, implementing the production plan, determine the best layout for the firm's facilities.

A high tech startup company is launching a marketing campaign for its new social media portal by highlighting how the portal exceeds the connectivity and collaboration capabilities of all other social media sits. Which type of competitive advantage is this company leveraging?

Product

Which three characteristics are measured in demographic segmentation? Choose 3 answers

Race and ethnicity, Income, Household size

What does a CFO use in financial planning to determine the expected level of revenue for future periods?

Sales forecast plus non-sales revenue

What three factors should be addressed in a successful marketing plan? Choose 3 answers.

Target Market, Sales revenue goals, Plan implementation timeline (not on list, marketing budget)

What is considered the heart of any information system?

The Database

Which financial statement should an investor examine to identify the liabilities of a firm?

The balance sheet

Which intent of spyware creates a company security issue?

The intent to report on a user's internet activity

For which two purposes will the U.S Federal Reserve System follow an expansionary monetary policy? Choose 2 answers

To encourage bankers to make loans to cut the cost of borrowing

Which two risks does a firm face by funding the purchase of long-term assets with short-term funding sources? Choose 2 ansers

Volatility of interest rates, frequent renewals

When would a pull promotional strategy enhance a competitive advantage to market a product better than a push strategy?

When demand for the product is driven by the end user

How did the Dodd-Frank Wall Street Reform and Consumer Protection Act impact retailers?

capped the debit card fee at 21 cents

How does a virtual private network contribute to a firm's workforce productivity?

employers are enabled to work remotely with secure connectivity to the corporate network via the internet

Why should companies that are conservative investors with liquidity concerns invest their excess cash in money market funds?

it converts easily to cash

What are three ways that an effective brand name can influence consumer product recognition? Choose 3 answers

it depicts trademark protection AWARENESS it conveys an image LOYALTY It is new and distinctive FAVORABLE IMAGES

Which users of financial statements use the financial statements to evaluate operations of the firm and to make investment decisions?

owners and creditors

Which funding source should a firm use if it wishes to secure long-term financing while retaining all of its equity?

private equity fund

Why should a manager use financial controls in a firm's financial plan?

to determine the accuracy of forecasted revenues, costs, and expenses

What are three ways cloud computing services enhance company productivity? Choose 3 answers

1. Through greater application availability for remote workers. 2. Through better resource utilization. 3. Through more efficient application updates

Which two characteristics does a Just-In-Time (JIT) System have? Choose 2 answers

A JIT system seeks to eliminate anything that does not add value in operations activities, production using JIT reduces a firm's inventory costs.

Which manufacturer distribution model is enhanced by the shipping and tracking capabilities of a global package delivery service?

Direct

Which two impacts result from a nation's increase in productivity? Choose 2 answers

Economy expands Personal wealth increases

Which two activities are prohibited by insider trading laws and should be avoided by a firm's employees? Choose 2 answers

Selling company stock because a co-worker told the employee the company's new drug is failing in clinical trial, buying stock in the public company for which the employee works based on a conversation the employee overheard at a cocktail party between two of the company's executives.

Which activity raises ethical issues heightened by the capabilities of data mining?

Selling customer data for external marketing research