Ch 7 Quiz

Which of the following is the most popular use for mobile devices? a) shopping b) performing tasks, such as finances c) entertainment d) socializing

c) entertainment

Companies are not permitted to collect personal information from children under the age of ________ without parental consent. a) 16 b) 10 c) 18 d) 13

d) 13

Which of the following is another term for amplification? a) conversion rate b) conversion ratio c) impressions d) reach

d) reach

Which of the following refers to the number of interactions among members of a group and reflects the "connectedness" of the group, even if these connections are forced on users? a) amplification b) engagement c) information density d) social density

d) social density

Which of the following Twitter marketing tools provides marketers with a real-time digital dashboard so they can see tweet activity about a TV show, commercial, or brand? a) Lead Generation Cards b) Promoted Accounts c) Enhanced Profile Pages d) Amplify

d) Amplify

Encouraging users to click a Like button is an example of which step in the social marketing process? a) community b) amplification c) brand strength d) fan acquisition

b) amplification

All of the following are examples of dark social except: a) Snapchat b) tweets c) e-mail d) SMS texts

b) tweets

By 2021, spending on mobile marketing is expected to account for almost ________ of all online marketing and almost ________ times as much spent on desktop advertising. a) 65%; three b) 70%; three c) 75%; four d) 80%; four

c) 75%; four

Which of the following is not true about mobile marketing? a) Mobile marketing is the fastest growing form of online marketing b) A substantial part of mobile marketing should be counted as social marketing. c) People use most of their mobile minutes while they are on the go d) In 2017, spending on mobile marketing will comprise over 70% of the amount spent on all types of online marketing

c) People use most of their mobile minutes while they are on the go

Which of the following statements about Pinterest is not true? a) Pinned photos and photo boards are available to all Pinterest users b) Pinterest enables users to integrate their pins into their Facebook News Feeds and Twitter streams c) Pinterest users are all in the 18-34 age group d) Men are Pinterest's fastest growing demographic

c) Pinterest users are all in the 18-34 age group