Ch 9 quiz

According to the case study on Unilever, over a ten-year period, Unilever reduced the number of ERP systems it had from ________ to ________.

250; 4

Customer service modules in CRM systems provide tools for:

assigning and managing customer service requests.

Enterprise application vendors are now including ________ features such as tools for data visualization, flexible reporting, and ad hoc analysis as part of the application.

business intelligence

A build-to-order supply-chain model is also called a ________ model.

demand-driven

An enterprise system can help reduce redundant business processes.

true

CRM software can help organizations identify high-value customers for preferential treatments.

true

Enterprise systems require fundamental changes in the way the business operates.

true

Inefficiencies in a supply chain are primarily caused by inaccurate or untimely information.

true

Major CRM application software vendors include Oracle and SAP.

true

The bullwhip effect is the distortion of information about the demand for a product as it passes from one entity to the next across the supply chain.

true