ch.14
Facebook's initial public offering (IPO) established its value at as much as _____.
$125 billion
Which of the following types of information can be gleaned from social media
-consumer feedback -product ideas -promotion modifications -pricing information
Social media brands operating as collaboration tools provide which of the following for users?
-publishing -sharing -discussing -dialogue
According to the Social Media Landscape, which activity is prevalent in social media?
-publishing -sharing -networking -localization
Which form of device is used to interact in social media?
-tablet -smartphone -desktop -laptop
The limit on the number of characters allowed for tweets on Twitter is _____ characters.
140
What percentage of Facebook users check the site daily?
50 percent
According to the text, users spend an average of _____ hours on Facebook each month.
7
The top social network in Korea is _____.
CyWorld
The top service providers for bloggers include all of the following except _____.
Drupal
All of the following except _____ can be thought of as a social media platform.
Foursquare
Which company achieves the highest click-through rates for ads online?
Which of the following is NOT a way to advertise on social networks?
Google adwords
The idea for Facebook originated with online photo books of _____.
Harvard dorms
The person who started Facebook is _____.
Mark Zuckerburg
Which of the following social networks are among the top two most prominent venues?
China has its own version of LinkedIn called _____.
Ushi
Facebook earns its revenue primarily from _____.
advertising
Which of the following is a type of social communication site?
blogs
Which of the following is perhaps most important when it comes to social media campaigns and success?
brand storytelling
The text organizes social media tools using all of the following categories except _____.
branded options
The most popular people followed on Twitter fall in to the classification of _____.
celebrity
Digg is an example of a social media brand in the _____ category.
collaboration
LinkedIn can be classified as a _____ tool.
communication
Skype is classified in the _____ category of social media.
communication
Twitter has helped consumers to _____ more so than anything else.
complain
Dropbox can be classified as a _____.
document manager
According to the text, WikiAnswers is a(n) _____ tool, but Wikipedia is a(n) _____ tool.
entertainment/multimedia; collaboration
All of the following are possible objectives of social media campaigns except _____.
explore social media
Facebook's earliest days were highlighted by asking members to choose between photos of two people to distinguish who was the _____ among the two at Harvard University.
hottest
Pinterest is for sharing _____.
images
Collaboration sites include all of the following types except _____.
livecasting
Which of the following is a type of entertainment and multimedia social site?
livecasting
A major negative of social media is that consumers can _____.
make negative comments
Fraud on social media sites includes instances of hacking resulting in _____.
malware
Social media sites can provide all of the following types of marketing information except _____.
market share
All of the following are advantages of social media except _____.
meaningless comments
Communication sites include all of the following types except _____.
media platforms
Which of the following is NOT a point of comparison between social media and traditional media choices explained in the text?
mobility
Users of Facebook spend more time on _____ than any other Facebook activity.
newsfeed
A large percentage of the tweets prior to 2009 were categorized by Twitter as _____.
pointless babble
A study in 2009 of Twitter tweets concluded that most tweets were _____.
pointless babble
A major concern for users of Facebook is the issue of _____.
privacy
Which of the following is a disadvantage of social media?
privacy
Advertising on social networks and other online venues is often identified by the word _____.
promoted
Traditional media still outscores social media on _____.
reach
Traditional ad media includes all of the following forms of media except ____.
smartphones
Delicious is a _____ tool.
social bookmarking
Entertainment and multimedia sites include all of the following types except _____.
social bookmarking
Which of the following is an advantage of social media?
two-way dialogue
With which of the points of comparison to traditional media, do social media "win" as the more advantageous form?
usability
Which of the following is a type of collaboration social site?
visual collaboration
All of the following forms of social media are included in multimedia and entertainment options except _____.
wikis