ch.14

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Facebook's initial public offering (IPO) established its value at as much as _____.

$125 billion

Which of the following types of information can be gleaned from social media

-consumer feedback -product ideas -promotion modifications -pricing information

Social media brands operating as collaboration tools provide which of the following for users?

-publishing -sharing -discussing -dialogue

According to the Social Media Landscape, which activity is prevalent in social media?

-publishing -sharing -networking -localization

Which form of device is used to interact in social media?

-tablet -smartphone -desktop -laptop

The limit on the number of characters allowed for tweets on Twitter is _____ characters.

140

What percentage of Facebook users check the site daily?

50 percent

According to the text, users spend an average of _____ hours on Facebook each month.

7

The top social network in Korea is _____.

CyWorld

The top service providers for bloggers include all of the following except _____.

Drupal

All of the following except _____ can be thought of as a social media platform.

Foursquare

Which company achieves the highest click-through rates for ads online?

Google

Which of the following is NOT a way to advertise on social networks?

Google adwords

The idea for Facebook originated with online photo books of _____.

Harvard dorms

The person who started Facebook is _____.

Mark Zuckerburg

Which of the following social networks are among the top two most prominent venues?

Twitter

China has its own version of LinkedIn called _____.

Ushi

Facebook earns its revenue primarily from _____.

advertising

Which of the following is a type of social communication site?

blogs

Which of the following is perhaps most important when it comes to social media campaigns and success?

brand storytelling

The text organizes social media tools using all of the following categories except _____.

branded options

The most popular people followed on Twitter fall in to the classification of _____.

celebrity

Digg is an example of a social media brand in the _____ category.

collaboration

LinkedIn can be classified as a _____ tool.

communication

Skype is classified in the _____ category of social media.

communication

Twitter has helped consumers to _____ more so than anything else.

complain

Dropbox can be classified as a _____.

document manager

According to the text, WikiAnswers is a(n) _____ tool, but Wikipedia is a(n) _____ tool.

entertainment/multimedia; collaboration

All of the following are possible objectives of social media campaigns except _____.

explore social media

Facebook's earliest days were highlighted by asking members to choose between photos of two people to distinguish who was the _____ among the two at Harvard University.

hottest

Pinterest is for sharing _____.

images

Collaboration sites include all of the following types except _____.

livecasting

Which of the following is a type of entertainment and multimedia social site?

livecasting

A major negative of social media is that consumers can _____.

make negative comments

Fraud on social media sites includes instances of hacking resulting in _____.

malware

Social media sites can provide all of the following types of marketing information except _____.

market share

All of the following are advantages of social media except _____.

meaningless comments

Communication sites include all of the following types except _____.

media platforms

Which of the following is NOT a point of comparison between social media and traditional media choices explained in the text?

mobility

Users of Facebook spend more time on _____ than any other Facebook activity.

newsfeed

A large percentage of the tweets prior to 2009 were categorized by Twitter as _____.

pointless babble

A study in 2009 of Twitter tweets concluded that most tweets were _____.

pointless babble

A major concern for users of Facebook is the issue of _____.

privacy

Which of the following is a disadvantage of social media?

privacy

Advertising on social networks and other online venues is often identified by the word _____.

promoted

Traditional media still outscores social media on _____.

reach

Traditional ad media includes all of the following forms of media except ____.

smartphones

Delicious is a _____ tool.

social bookmarking

Entertainment and multimedia sites include all of the following types except _____.

social bookmarking

Which of the following is an advantage of social media?

two-way dialogue

With which of the points of comparison to traditional media, do social media "win" as the more advantageous form?

usability

Which of the following is a type of collaboration social site?

visual collaboration

All of the following forms of social media are included in multimedia and entertainment options except _____.

wikis


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