Ch7-12
33) Which of the following is an example of a pay-for-privacy (PFP) approach? A) AT&T's GigaPower service B) Meeco.me's life management tool C) Digi.me's app D) The Hub of All Thing's open source project
A) AT&T's GigaPower service
33) Which of the following has the highest share of the e-book market? A) Amazon B) Apple C) Google D) Barnes & Noble
A) Amazon
42) All of the following statements about Amazon are true except: A) Amazon purchased Jet.com, one of its discount competitors, to give it a more robust network for delivering goods. B) Amazon Web Services delivers more profits than Amazon's entire retail business. C) eBay can be considered a competitor of Amazon's. D) Amazon generates the bulk of its overall revenue by selling products
A) Amazon purchased Jet.com, one of its discount competitors, to give it a more robust network for delivering goods.
34) Which of the following statements about COPPA is not true? A) COPPA is not applicable to Internet of Thing (IoT) devices. B) COPPA can only be enforced by the Federal Trade Commission. C) COPPA provides that companies are not permitted to use personal information collected from children under 13 years of age without the verifiable prior consent of their parents. D) The largest fine levied by the FTC under COPPA as of 2020 was against Google and YouTube
A) COPPA is not applicable to Internet of Thing (IoT) devices.
34) Which of the following happened during the time period when newspapers used a print- centric business model? A) Google launched its search engine. B) Apple introduced the iPhone. C) Facebook opened to the public. D) The adoption of smartphones and tablets has grown rapidly
A) Google launched its search engine.
57) Which of the following is an example of an e-distributor? A) Grainger B) Go2Paper C) The Seam D) Ariba Network
A) Grainger
36) Which of the following statements about auctions is not true? A) Most of the listings on eBay today use auction pricing. B) The popularity of online auctions has significantly declined. C) Online auctions were among the most successful early business models in retail and B2B e-commerce. D) The marketplace for online auctions is highly concentrated.
A) Most of the listings on eBay today use auction pricing.
Which of the following statements is not true about the automobile, and automobile parts and accessories, online retail category? A) Most of the revenue in this category is generated from the sales of automobiles. B) Automobile manufacturers use the Internet to deliver branding advertising. C) U.S. franchising law prohibits automobile manufacturers from selling cars directly to consumers. D) Automobile retailing is dominated by dealership networks
A) Most of the revenue in this category is generated from the sales of automobiles.
38) Which of the following statements about cloud-based B2B systems is not true? A) Much of the expense of the system is shifted from the B2B network provider to the firm. B) B2B network providers charge customers on a demand basis. C) Network effects apply, enabling the spreading of costs. D) Cloud-based B2B data networks can be implemented in short periods of time.
A) Much of the expense of the system is shifted from the B2B network provider to the firm.
68) ________ is the leading online television and movie distributor. A) Netflix B) Hulu C) iTunes D) Google Play
A) Netflix
28) Which of the FTC's Fair Information Practices (FIP) principles requires identification of the collector of data? A) Notice/Awareness B) Choice/Consent C) Access/Participation D) Security
A) Notice/Awareness
68) Which of the following statements about BLE is not true? A) Only Apple iPhones can use BLE. B) BLE uses less power than traditional Bluetooth or GPS. C) BLE has a two-way, push-pull communication capability. D) BLE is more accurate than targeting through Wi-Fi triangulation
A) Only Apple iPhones can use BLE.
79) All of the following are forms of collaboration among businesses except: A) RFQs. B) CPFR. C) demand chain visibility. D) marketing coordination and product design
A) RFQs.
57) Which of the following refers to itself as the front page of the Internet? A) Reddit B) Huffington Post C) Vox D) Buzzfeed
A) Reddit
30) What is the FTC recommendation regarding choice as it relates to personally identifiable information (PII)? A) Require firms to have consumers affirmatively opt-in before PII is collected. B) Require firms to allow consumers to opt-out before PII is collected. C) Make collection of PII illegal. D) Require robust notice only before PII is collected
A) Require firms to have consumers affirmatively opt-in before PII is collected.
77) Which of the following Supreme Court cases established that states can compel online retailers to collect and remit sales taxes even if they do not have a physical presence within the state? A) South Dakota v. Wayfair B) Bilski et al. v. Kappos C) Quill v. North Dakota D) Alice Corporation v. CLS Bank International
A) South Dakota v. Wayfair
70) All of the following cases involved the doctrine of fair use except: A) Spokeo v. Robins B) Perfect 10, Inc. v. Amazon.com, Inc. et al. C) Field v. Google, Inc. D) Kelly v. Arriba Soft
A) Spokeo v. Robins
30) ________ purchasing involves the purchase of goods based on immediate needs in larger marketplaces that involve many suppliers. A) Spot B) Indirect C) Vertical D) Bulk
A) Spot
15) ________ convergence describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device. A) Technological B) Content C) Media D) Industry
A) Technological
1) One of the first online virtual communities, formed in 1985, was: A) The Well. B) Myspace. C) AOL. D) Salon.com
A) The Well.
6) Which of the following statements about EDI systems is true? A) They typically serve vertical markets. B) They are seller-side solutions. C) They evolved from private trading exchanges. D) They still play an important role in B2C commerce.
A) They typically serve vertical markets.
81) Which of the following statements is not true about over-the-top (OTT) services? A) To use OTT services, consumers must purchase a bundle of channels. B) OTT entertainment services are a threat to cable/satellite television delivery systems. C) OTT services include the ability to download content after purchase or rental, as well as subscription streaming and "live" TV services. D) OTT entertainment services enable binge watching
A) To use OTT services, consumers must purchase a bundle of channels.
10) Which of the following is a leading social network in Germany? A) Xing B) Tuenti C) Orkut D) Mixi
A) Xing
71) ________ provides notices called Consumer Alerts to inform readers when a review is likely to be fraudulent. A) Yelp B) TripAdvisor C) Angie's List D) TripExpert
A) Yelp
67) Safe harbor provisions of the Digital Millennium Copyright Act (DMCA) were at issue in all the following lawsuits except: A) a lawsuit filed by the Authors Guild and five major publishing companies against Google B) a lawsuit brought by Viacom against YouTube and Google C) BMG Rights Management v. Cox Communications. D) Mavrix Photographs, LLC v. LiveJournal, Inc.
A) a lawsuit filed by the Authors Guild and five major publishing companies against Google
62) In ________, all of a customer's financial (and even nonfinancial) data are pulled together into a single, personalized website. A) account aggregation B) a financial portal C) integrated financial services D) EBPP systems
A) account aggregation
3) Which of the following U.S. media channels generates the most revenue? A) broadcast television/pay TV B) video games C) newspapers D) box office movies
A) broadcast television/pay TV
Which of the following categories generated the highest percentage of online retail revenue in 2019? A) computers and electronics B) apparel and accessories C) books/music/video D) automobile and automobile parts and accessories Answer: A
A) computers and electronics
61) Registering a domain name similar or identical to trademarks of others to extort profits from legitimate holders is an example of: A) cybersquatting. B) cyberpiracy. C) framing. D) metatagging.
A) cybersquatting.
8) Which of the following is not a major trend in the online recruitment services industry? A) disintermediation B) video and remote recruiting C) social recruiting D) use of artificial intelligence technologies in the hiring process
A) disintermediation
11) EDI began as a(n) ________ system. A) document automation B) document exchange C) invoice generation D) MRP
A) document automation
62) An ________ provides an online catalog that represents the products of thousands of direct manufacturers. A) e-distributor B) e-procurement company C) exchange D) industry consortium
A) e-distributor
63) An ________ primarily serves businesses that buy indirect goods on a spot purchasing basis. A) e-distributor B) e-procurement company C) exchange D) industry consortium
A) e-distributor
69) NeweggBusiness is an example of a(n): A) e-distributor. B) exchange. C) private industrial network. D) e-procurement Net marketplace.
A) e-distributor.
Which of the following is not one of the seven major segments of the retail industry? A) electronics and computers B) specialty stores C) gasoline and fuel D) food and beverage
A) electronics and computers
40) The fact that participating in an Internet auction means that you will need to purchase a computer, learn to use it, and pay for Internet access, is an example of ________ costs. A) equipment B) fulfillment C) delayed consumption D) monitoring
A) equipment
27) An ________ is an independently owned, online marketplace that connects hundreds to potentially thousands of suppliers and buyers in a dynamic, real-time environment. A) exchange B) e-distributor C) e-procurement company D) industry consortium
A) exchange
54) Threatening negative feedback in return for a benefit is an example of: A) feedback extortion. B) offensive shill feedback. C) defensive shill feedback. D) sending spam.
A) feedback extortion.
57) All of the following services require extensive personalization except: A) financial services. B) legal services. C) medical services. D) accounting services
A) financial services.
55) One partial solution to high monitoring costs is ________ pricing. A) fixed B) dynamic C) allocated D) distress
A) fixed
69) Which of the following statements is not true? A) iVOD revenues have grown faster than subscription streaming (SVOD) revenues. B) Surveys indicated that a majority of people are unwilling to pay more than $20 per month for SVOD services. C) Of all the content industries, thus far, the home entertainment and movie industry has been able to maintain its revenue stream and not be digitally destroyed by new technologies. D) The movie industry's control of the release window of a movie is a form of price discrimination.
A) iVOD revenues have grown faster than subscription streaming (SVOD) revenues.
4) PredictWallStreet is an example of a(n): A) interest-based social network. B) affinity community. C) sponsored community. D) practice network.
A) interest-based social network.
57) All of the following statements about patents are true except: A) it is more difficult to obtain a copyright than it is to obtain a patent. B) the four types of inventions protected by patent law are machines, manmade products, compositions of matter, and processing methods. C) computer programs can be patented. D) in order to be patented, an invention must be nonobvious
A) it is more difficult to obtain a copyright than it is to obtain a patent.
Which of the following is not one of the central challenges facing the online retail industry? A) lack of physical store presence B) consumer concerns about the privacy of personal information C) inconvenience in returning goods D) delivery delay
A) lack of physical store presence
9) All of the following are aspects of content convergence except: A) language. B) design. C) production. D) distribution
A) language.
64) E-distributors: A) make money by charging a mark-up on products they distribute. B) usually operate "private" markets. C) operate in vertical markets. D) focus on selling direct products.
A) make money by charging a mark-up on products they distribute.
45) The term supply-push refers to: A) making products prior to orders being received based on estimated demand. B) waiting for orders to be received before building a product. C) channel conflict. D) multi-channel manufacturers who sell directly online to consumers
A) making products prior to orders being received based on estimated demand.
6) All of the following were parts of the vision during the early days of e-commerce except the belief that: A) new, "first-mover" middlemen, with expertise in e-commerce, would force traditional intermediaries out of business. B) online consumers were rational and cost-driven. C) entry costs to the online retail market would be much less than those needed to establish a physical storefront. D) the cost of acquiring customers would be much lower.
A) new, "first-mover" middlemen, with expertise in e-commerce, would force traditional
49) Which of the following has the second-highest share of online retail sales? A) omni-channel merchants B) virtual merchants C) catalog merchants D) manufacturer-direct
A) omni-channel merchants
5) Automated order entry systems: A) only show goods from a single seller. B) increased the costs of inventory replenishment. C) are typically owned by the purchasing firm. D) no longer play an important role in B2B commerce
A) only show goods from a single seller.
Operating margin is defined as: A) operating income or loss divided by net sales revenues. B) operating income or loss divided by total operating expenses. C) net sales revenues divided by net income or loss. D) net assets divided by net liabilitie
A) operating income or loss divided by net sales revenues.
25) A(n) ________ offers members focused discussion groups, help, information, and knowledge related to an area of shared interest. A) practice network B) general community C) affinity community D) interest-based social network
A) practice network
29) The liquidity of a market is measured by all of the following except: A) price transparency. B) number of buyers and sellers in market. C) volume of transactions. D) size of transactions.
A) price transparency.
66) Craigslist is most involved in which of the following online services market(s)? A) real estate services and career services B) insurance services and brokerage services C) travel services D) online accounting services
A) real estate services and career services
38) Magazine digital advertising revenues are expected to _______ for the next few years. A) remain relatively flat B) more than double C) grow over 20% D) significantly decrease
A) remain relatively flat
41) All of the following are solutions to the problem of high monitoring costs except: A) seller rating systems. B) watch lists. C) proxy bidding. D) fixed pricing
A) seller rating systems.
22) The last step in the procurement process is: A) sending a remittance payment. B) sending the invoice. C) shipping the goods. D) delivering the goods
A) sending a remittance payment.
4) Which of the following refers to the links that connect business firms with one another to coordinate production? A) supply chain B) B2B e-commerce C) vertical market D) horizontal market
A) supply chain
Which of the following is not a key industry strategic factor? A) synergies B) barriers to entry C) industry value chain D) existence of substitute products
A) synergies
63) The Internet has resulted in lower search costs, increased price comparison, and lower prices to consumers for which insurance product line? A) term life insurance B) automobile insurance C) health insurance D) property and casualty insurance
A) term life insurance
64) All of the following statements about the online insurance industry are true except: A) the Internet has lowered search costs, increased price comparison, and decreased prices to consumers for all forms of insurance. B) websites of almost all the major firms provide the ability to obtain an online quote. C) the wave of interest in fintech companies is starting to filter into the insurance industry. D) the industry has been very successful in attracting visitors searching for information about prices and terms of insurance policies
A) the Internet has lowered search costs, increased price comparison, and decreased prices to consumers for all forms of insurance.
49) What is the major reason why the Internet has such potential for destroying traditional conceptions and implementations of intellectual property law? A) the ability to make perfect copies of digital works at little cost B) the anonymous nature of the Internet C) the support for instant peer-to-peer communication D) the use of standards for file formats
A) the ability to make perfect copies of digital works at little cost
Which of the following is not categorized as an operating expense? A) the cost of products being sold B) marketing costs C) administrative overhead D) amortization of goodwill
A) the cost of products being sold
59) E-mailing buyers to warn them away from a seller is a type of auction fraud known as: A) transaction interference. B) bid siphoning. C) bid rigging. D) shill bidding.
A) transaction interference.
54) All of the following are possible penalties for violating the Digital Millennium Copyright Act (DMCA) except: A) up to ten years imprisonment for a first offense. B) fines up to $500,000 for a first offense. C) fines up to $1 million for a repeat offense. D) restitution to the injured parties for any losses due to infringement.
A) up to ten years imprisonment for a first offense.
15) A(n) ________ market is one that provides expertise and products for a specific industry (i.e., automobiles). A) vertical B) horizontal C) indirect D) buyer-biased
A) vertical
49) In 2019, book publishing revenues: A) were flat. B) increased significantly. C) experienced a sizeable decrease. D) increased slightly
A) were flat.
33) For a quick check of a firm's short-term financial health, examine its: A) working capital. B) gross margin. C) long-term debt. D) cost of sales
A) working capital.
16) Online retail constitutes about 20% of the total retail market today. TRUE FALSE
Answer: FALSE
68) The online mortgage industry has transformed the process of obtaining a mortgage. TRUE FALSE
Answer: FALSE
8) Personal consumption of retail goods and services accounts for over 80% of total gross domestic product (GDP) TRUE FALSE
Answer: FALSE
19) Contrary to predictions of analysts made during the early days of e-commerce, the Internet has led to both disintermediation and hypermediation on a widespread basis TRUE FALSE
Answer: False
20) Consumers are primarily price-driven when shopping on the Internet. TRUE FALSE
Answer: False
69) The term fintech applies only to tech companies that are seeking use technology to unbundle traditional institutional financial services industries and instead deliver targeted solutions. TRUE FALSE
Answer: False
1) Online retailing provides an example of the powerful role that intermediaries continue to play in retail trade TRUE FALSE
Answer: TRUE
17) In 2020, the number of online buyers in the United States was around 205 million. TRUE FALSE
Answer: TRUE
50) Big data plays an important role in predictive marketing. TRUE FALSE
Answer: TRUE
59) Service industries (i.e., finance & travel) typically are very knowledge- and information-intense TRUE FALSE
Answer: TRUE
67) In 2020, almost 75% of the adult U.S. population was expected to use online banking. TRUE FLASE
Answer: TRUE
75) The Covid-19 pandemic has severely impacted the online travel industry. TRUE FALSE
Answer: TRUE
84) On-demand service companies collect a fee from both sellers and buyers who use the platform. TRUE FALSE
Answer: TRUE
36) The existence of substitute products is a key industry strategic factor. TRUE FALSE
Answer: True
79) The social network LinkedIn has become major player in the online recruitment market. TRUE FALSE
Answer: True
58) According to Pew Research Center, what percentage of newspaper readers often use a desktop or laptop, as opposed to a mobile device, to read the news? A) 20% B) 30% C) 40% D) 50%
B) 30%
2) Cord cutters and cord shavers are shrinking the number of pay TV subscribers yearly by approximately: A) 1%. B) 4%. C) 10%. D) 14%
B) 4%.
8) In 2020, around what percentage of the total U.S. population uses social networks? A) 53% B) 63% C) 73% D) 83%
B) 63%
4) In 2019, the various entertainment industries together accounted for about __% of total media industry revenues, while the print media industries collectively accounted for about ___%. A) 23, 77 B) 77, 23 C) 89, 11 D) 11, 89
B) 77, 23
8) All of the following are examples of technology convergence except: A) the iPad. B) Amazon Books Publishing. C) Apple TV. D) smartphones
B) Amazon Books Publishing.
71) Which of the following statements about the home entertainment industry is not true? A) Over 55% of the U.S. population uses an over-the-top (OTT) subscription service in addition to or instead of cable/satellite TV. B) Apple TV is the digital media device used by the most people in the United States. C) Both the television and movie industry share in home entertainment revenues. D) Neither the television nor film industries have built an industry-wide Internet delivery system
B) Apple TV is the digital media device used by the most people in the United States.
66) ________ is an example of an e-procurement Net marketplace. A) McMaster-Carr B) Ariba C) Amazon Business D) SupplyOn
B) Ariba
29) Which of the FTC's Fair Information Practices (FIP) principles requires opt-in or opt-out policies to be in place? A) Notice/Awareness B) Choice/Consent C) Access/Participation D) Security
B) Choice/Consent
36) All of the following are weaknesses of EDI except: A) EDI is not well suited for electronic marketplaces. B) EDI lacks universal standards. C) EDI does not provide a real-time communication environment. D) EDI does not scale easily.
B) EDI lacks universal standards.
74) Booking Holdings owns all of the following except: A) Priceline. B) Expedia. C) Booking.com D) Kayak
B) Expedia.
36) As of 2020, the largest consumer privacy penalty issued by the Federal Trade Commission had been imposed on which of the following companies? A) Google B) Facebook C) Uber D) Apple
B) Facebook
27) Facebook was the leader in U.S. ad spending revenues on social networks in 2019. What company earned the second most amount of ad spending revenue? A) Snapchat B) Instagram C) Pinterest D) Twitter
B) Instagram
40) Which of the following statements about Instagram is not true? A) Instagram is owned by Facebook. B) Instagram's most rapidly growing demographic group is comprised of people under the age of 35. C) Instagram is expected to generate around $16 billion in ad revenues in 2020. D) Instagram has over 1 billion users worldwide
B) Instagram's most rapidly growing demographic group is comprised of people under the age of
80) Which of the following is not a typical barrier to the implementation of a private industrial network? A) It requires participating firms to share sensitive data. B) It requires the large network owners to give up some of its independence. C) It requires a significant investment of time and money. D) It requires a change of mindset and behavior of employees.
B) It requires the large network owners to give up some of its independence.
18) Which of the following has the highest penetration of social network usage among Internet users? A) North America B) Latin America C) Europe D) Asia-Pacific
B) Latin America
20) Which of the following social networks provides an open-source alternative to Twitter? A) MeWe B) Mastadon C) Tagged D) Nextdoor
B) Mastadon
11) Each of the following is one of the top seven social network sites in the United States, in terms of monthly unique visitors, except: A) Tumblr. B) MeWe. C) Instagram. D) Pinterest
B) MeWe.
77) After Google, the portal/search engine site with the most unique visitors is: A) Yahoo. B) Microsoft. C) Verizon Media. D) Facebook.
B) Microsoft.
5) Which of the following statements about Millennials is not true? A) Millennials are more likely to have read a book in the past 12 months than older adults. B) Millennials overwhelmingly prefer e-books to printed books. C) Almost two-thirds of Millennials view digital videos daily. D) Millennials are much more to use streaming services such as Netflix, Hulu, and Amazon than older adults.
B) Millennials overwhelmingly prefer e-books to printed books.
42) Which of the following types of auctions "shields the brand" of the seller? A) English auction B) Name Your Own Price auction C) Dutch Internet auction D) penny auction
B) Name Your Own Price auction
43) Which of the following statements about the online newspaper audience is not true? A) The online newspaper is one of the most successful of all online media in terms of audience size. B) Online readership of newspapers is growing at more than 30% a year C) People in the age 18 to 34 age group are more likely to read the news online than older people. D) Online newspapers reach over 75% of individuals in households earning more than $100,000 a year
B) Online readership of newspapers is growing at more than 30% a year
44) ________ occurs when sellers agree informally or formally to set floor prices below which they will not sell on auction items. A) Discriminatory pricing B) Price matching C) Bid rigging D) Distress pricing
B) Price matching
1) Which of the following is not a current trend in online content? A) Americans continue to spend more on streaming music than downloaded music. B) Readership of newspapers in print form continues to exceed online readership. C) E-book sales growth slows. D) Explosive growth of the mobile platform accelerates the transition to digital content
B) Readership of newspapers in print form continues to exceed online readership.
13) Which of the following companies used information from the Facebook pixel (tracking beacon) on its website and mobile app to create a dynamic ad campaign with ads delivered in Facebook News Feeds? A) Lays B) Sephora C) Lifewtr D) Yankee Candle
B) Sephora
31) "Do Not Track" falls under which of the following principles in the FTC's current privacy framework? A) Privacy by Design B) Simplified Choice C) Greater Transparency D) Scope
B) Simplified Choice
8) Which ethical principle states that if an action cannot be taken repeatedly, then it's not right to take at all? A) Universalism B) Slippery Slope C) The Social Contract Rule D) The Golden Rule
B) Slippery Slope
50) Which of the following statements about B2B marketing is not true? A) The majority of B2B ad spending is aimed at desktops. B) Spending on B2B digital marketing and advertising accounts for about 30% of the total amount spend on digital marketing and advertising. C) LinkedIn is the most common social network used for B2B marketing. D) The disparity between the amount spent on B2B marketing compared to B2C e-commerce reflects the different nature of much of B2B e-commerce when compared to B2C e-commerce.
B) Spending on B2B digital marketing and advertising accounts for about 30% of the total amount spend on digital marketing and advertising.
58) Which case was instrumental in paving the way for Internet business methods patents? A) Bilski et al. v. Kappos B) State Street Bank & Trust Co. v. Signature Financial Group, Inc. C) Alice Corporation Pty. Ltd. v. CLS Bank International D) Ticketmaster Corp. v. Tickets.com
B) State Street Bank & Trust Co. v. Signature Financial Group, Inc.
40) Which of the following is a subscription-based retailer using predictive marketing and big data? A) Macy's B) Stitch Fix C) Dell D) Lands' End
B) Stitch Fix
78) Which of the following statements is not true? A) Currently, the United States is in a mixed-mode policy environment with respect to the Internet where self-regulation co-exists with limited government regulation. B) The Internet is technically very difficult to control, monitor, and regulate from a central location. C) Early Internet advocates argued that the Internet was different from all previous technologies. D) Controlling e-commerce also involves regulating the Internet
B) The Internet is technically very difficult to control, monitor, and regulate from a central
41) Which of the following magazines underwent a digital remaking following the introduction of a metered paywall in 2014? A) Sports Illustrated B) The New Yorker C) Newsweek D) Time
B) The New Yorker
37) Which of the following statements about online magazine publishing is not true? A) The total magazine audience size increased by almost 25% from 2014 to 2019, due entirely to the growth of digital magazines, especially mobile web editions and video content. B) The majority of magazine revenues derive from subscriptions. C) Apple+ News is an example of a magazine aggregator. D) An estimated 225 million people engage with magazine content via print/digital replica editions.
B) The majority of magazine revenues derive from subscriptions.
70) Which of the following statements about piracy in the movie and television industry is not true? A) Piracy still remains a threat to the movie and television industry. B) The most common method of piracy uses bit cyberlockers/file hosting sites. C) The monetary amount the movie industry loses as a result of piracy is unknown. D) There has been a significant uptick in traffic to pirate websites during the Covid-19 pandemic
B) The most common method of piracy uses bit cyberlockers/file hosting sites.
73) Which of the following statements is not true? A) Price competition among online travel services is difficult as comparison shopping for better prices is easy. B) The online travel services sector is one of the few in which extensive disintermediation has occurred. C) The ability of travel products and services to be commoditized is a significant factor in the explosive growth of the online travel services industry. D) The online travel services industry has gone through a period of consolidation.
B) The online travel services sector is one of the few in which extensive disintermediation has occurred.
76) Which of the following statements best describes the potential impact of network effects with respect to portals? A) Specialized vertical market portals attract only a small percentage of the audience, while a few large megaportals garner most of the market. B) The value of the portal to advertisers and consumers increases geometrically as reach increases. C) The greater the amount of content provided by a portal, the greater its value to the community. D) The greater number of portals available, the greater the potential audience for each.
B) The value of the portal to advertisers and consumers increases geometrically as reach increases.
39) ________ is a method for ensuring that suppliers precisely deliver ordered parts at a specific time and to a particular location. A) Having an adaptive supply chain B) Tight coupling C) Supply-chain management D) Materials requirement planning
B) Tight coupling
56) Which of the following native digital news sites has the most unique monthly visitors? A) HuffingtonPost.com B) Vox Media C) Vice Media D) Buzzfeed
B) Vox Media
Which of the following is not a digitally native vertical brand (D2C)? A) Warby Parker B) Wayfair C) Everlane D) Caspa
B) Wayfair
67) Which of the following statements about e-sports is not true? A) Many colleges now to offer scholarships for players on their video game teams. B) YouTube Gaming accounts for over 80% of the online e-sports viewing in the United States. C) E-sports tournaments routinely draw an online audience equal to professional football games. D) The e-sport audience is predominantly composed of males between the ages of 21 and 34
B) YouTube Gaming accounts for over 80% of the online e-sports viewing in the United States.
46) All of the following types of auctions involve single units except: A) an English auction. B) a Dutch Internet auction. C) a Name Your Own Price auction. D) a penny auction.
B) a Dutch Internet auction.
5) A website designed around a community of members who self-identify with a demographic or geographic category is classified as a(n): A) interest-based social network. B) affinity community. C) practice network. D) sponsored community
B) affinity community.
3) Which of the following was the first step in the development of B2B e-commerce? A) Electronic Data Interchange (EDI) B) automated order entry systems C) computerized inventory databases D) digital invoices
B) automated order entry systems
49) The term BYOD refers to employees: A) working from home. B) being allowed or encouraged to use their own mobile devices and laptops. C) using mobile devices for work. D) bringing work devices to the home.
B) being allowed or encouraged to use their own mobile devices and laptops.
53) Which of the following involves e-mailing another seller's bidders and offering the same product for less? A) transaction interception B) bid siphoning C) shill bidding D) persistent bidding
B) bid siphoning
40) Which of the following is a transaction database that operates on a distributed P2P network that connects all participant members in a single database and is highly secure, reliable, resilient, and inexpensive? A) SCM system B) blockchain C) EDI D) cloud-based B2B system
B) blockchain
44) Walmart is using which of the following technologies in its Food Traceability Initiative? A) EDI B) blockchain C) cloud-based B2B system D) collaborative commerce system
B) blockchain
39) Omni-channel merchants are also referred to as: A) virtual merchants. B) bricks-and-clicks companies. C) catalog merchants. D) manufacturer-direct firms.
B) bricks-and-clicks companies.
41) Virtual merchants face potentially large costs for all of the following except: A) building and maintaining a website. B) building and maintaining physical stores. C) building an order fulfillment infrastructure. D) developing a brand name
B) building and maintaining physical stores.
50) Which of the following protects original forms of expression in a tangible medium? A) trade secret law B) copyright law C) patent law D) trademark law
B) copyright law
The lower the ________ compared to revenue, the higher the gross profit. A) assets B) cost of sales C) gross margin D) operating expenses
B) cost of sales
63) Registering a domain name similar or identical to a trademark of a legitimate site to divert web traffic to the infringing site is an example of: A) keywording. B) cyberpiracy. C) framing. D) metatagging
B) cyberpiracy.
Gross margin is defined as gross profit: A) minus total operating expenses. B) divided by net sales revenues. C) divided by cost of sales. D) minus net income.
B) divided by net sales revenues.
58) Which of the following primarily serve horizontal markets? A) e-distributors and exchanges B) e-distributors and e-procurement Net marketplaces C) e-procurement Net marketplaces and industry consortia D) exchanges and industry consortia
B) e-distributors and e-procurement Net marketplaces
59) Which of the following primarily deal with indirect goods? A) e-distributors and industry consortia B) e-distributors and e-procurement Net marketplaces C) exchanges and industry consortia D) exchanges and e-procurement Net marketplaces
B) e-distributors and e-procurement Net marketplaces
65) An ________ primarily serves businesses that primarily buy indirect goods on a contract purchasing basis. A) e-distributor B) e-procurement Net marketplace C) exchange D) industry consortium
B) e-procurement Net marketplace
38) ________ is the market leader in C2C auctions. A) Amazon B) eBay C) Walmart D) eBid
B) eBay
78) Private industrial networks are direct descendants of: A) e-procurement Net marketplaces. B) existing EDI networks. C) independent exchanges. D) industry consortia.
B) existing EDI networks.
76) Which of the following involves the issue of social control? A) information rights B) governance C) public safety and welfare D) property rights
B) governance
6) All of the following are examples of the challenges that traditional manufacturers experience when using the Internet to sell directly to the consumer except: A) moving to a demand-pull model. B) high-cost structures. C) developing a fast-response online order and fulfillment system. D) channel conflict
B) high-cost structures.
50) When was the future of e-books firmly established? A) in 2000, with the release on Amazon of Stephen King's novella, Riding the Bullet B) in 2007, with the introduction of Amazon's Kindle C) in 2009, when Barnes & Noble introduced its Nook e-reader D) in 2010, when Apple introduced the first iPad
B) in 2007, with the introduction of Amazon's Kindle
12) All of the following are potential benefits of B2B e-commerce except: A) increased production flexibility. B) increased product cycle time. C) increased opportunities to collaborate with suppliers and distributors. D) increased visibility and real-time information sharing among all participants in the supply chain network.
B) increased product cycle time.
23) Office supplies are an example of: A) direct goods. B) indirect goods. C) MRO goods. D) distributed goods.
B) indirect goods.
68) The Seam is an example of an: A) exchange. B) industry consortium. C) e-procurement Net marketplace. D) e-distributor.
B) industry consortium.
78) Which of the following is not a type of digital gamer? A) PC gamers B) local gamers C) social gamers D) MMO gamers
B) local gamers
52) Zinio is an example of which of the following? A) interactive book developer B) magazine aggregator C) e-reader platform D) vanity press
B) magazine aggregator
12) Which of the following types of online content is consumed by the lowest percentage of U.S. Internet users? A) e-books B) magazines C) video D) digital audio
B) magazines
10) Which of the following occurs first in the process of content convergence related to books? A) media integration B) media migration C) media transformation D) media maturity
B) media migration
58) The time spent watching and reviewing auction bids is a part of ________ costs. A) pricing B) monitoring C) delayed consumption D) fulfillment
B) monitoring
34) Which of the following measures the percentage of sales revenue a firm can retain after all expenses are deducted from gross revenues? A) gross profit B) net margin C) operating margin D) working capital
B) net margin
Apart from Amazon, the top online retail firms in terms of online sales are all primarily ______ firms. A) manufacturer-direct B) omni-channel C) web-only D) catalog merchan
B) omni-channel
26) An example of an indirect good in the fast-food industry is: A) mustard. B) paper napkins. C) beef. D) sugar
B) paper napkins.
43) Which of the following allows the consumer to enter a maximum price and the auction software automatically places incremental bids, up to that maximum price, as their original bid is surpassed? A) watch lists B) proxy bidding C) sealed bidding D) price matching
B) proxy bidding
74) In 2019, which of the following forms of entertainment produced the smallest percentage of revenue? A) home entertainment B) recorded music C) games D) television
B) recorded music
75) In 2020, which of the following comprised the largest segment of the online gaming audience? A) tablet gamers B) smartphone gamers C) PC gamers D) console gamers
B) smartphone gamers
14) DRM refers to a combination of ________ for protecting digital content. A) hardware and software methods B) technical and legal means C) user and publisher agreements D) local and remote policies
B) technical and legal means
73) In 2019, which of the following was the producer of the largest percentage of revenues in the U.S. entertainment industry? A) radio B) television C) box office movies D) games
B) television
7) B2B e-commerce websites: A) are a predecessor of industry consortia. B) tend to serve horizontal markets. C) are buyer-side solutions. D) are considered a type of EDI system
B) tend to serve horizontal markets.
15) When did the first online communities form? A) the 1970s B) the 1980s C) the 1990s D) the 2000s
B) the 1980s
55) All of the following statements about the Digital Millennium Copyright Act (DMCA) are true except: A) the DMCA makes it illegal to circumvent technological measures to protect works. B) the DMCA makes Internet Service Providers (ISPs) responsible and accountable for hosting websites or providing services to infringers regardless of whether the ISP is aware of infringement. C) the DMCA requires search engines to block access to infringing sites. D) the DMCA allows libraries to make digital copies of works for internal use only.
B) the DMCA makes Internet Service Providers (ISPs) responsible and accountable for hosting websites or providing services to infringers regardless of whether the ISP is aware of infringement.
All of the following statements about the MOTO sector are true except: A) compared to general merchandisers, the transition to e-commerce was easier for MOTO firms. B) the MOTO sector is also referred to as the specialty store sector. C) MOTO was the last technological retailing revolution that preceded e-commerce. D) improvements in telephone systems and the expansion of the credit card industry and associated technologies fueled the development of the MOTO sector
B) the MOTO sector is also referred to as the specialty store sector.
5) Which of the following enabled MOTO firms to make an easier transition to e-commerce? A) the national toll-free call system B) the fact that they already had efficient customer order fulfillment processes C) falling long distance telecommunications prices D) the growth of the credit card industry
B) the fact that they already had efficient customer order fulfillment processes
77) Trans-organizational business processes require _______ to perform. A) one firm B) two independent firms C) three independent firms D) at least ten firms
B) two independent firms
64) Registering the domain name Faceboik.com with the intent to divert web traffic from people misspelling Facebook.com is an example of: A) keywording. B) typosquatting. C) metatagging. D) deep linking.
B) typosquatting.
7) Which of the following types of online content is consumed by the highest percentage of U.S. Internet users? A) digital audio B) video C) digital games D) e-book
B) video
24) Howard Rheingold, one of The Well's early participants, coined the term ________ to refer to "cultural aggregations that emerge when enough people bump into each other often enough in cyberspace." A) social networks B) virtual communities C) community portals D) social forums
B) virtual communities
48) Which of the following has the highest share of online retail sales? A) omni-channel merchants B) virtual merchants C) catalog merchants D) manufacturer-direct
B) virtual merchants
52) Which of the following involves the feeling after winning an auction that you paid too much for an item? A) herd behavior B) winner's regret C) seller's lament D) loser's lament
B) winner's regret
47) According to Amazon, around how many indie authors have earned more than $100,000 in royalties from their books? A) 10 B) 100 C) 1,000 D) 10,000
C) 1,000
58) On average, users use about ________ apps a month on their smartphone. A) 10 B) 15 C) 20 D) 50
C) 20
4) In which year did spending on mobile marketing first exceed the amount spent on desktop/laptop marketing? A) 2014 B) 2015 C) 2016 D) 2017
C) 2016
2) In 2019, B2B e-commerce accounted for approximately ___ of all B2B commerce. A) 22% B) 49% C) 51% D) 78%
C) 51%
6) In 2020, time spent with digital media in the United States accounted for ___ of total media time spent. A) 23% B) 33% C) 55% D) 75%
C) 55%
53) In the United States, the service sector accounts for approximately ________ % of the United States GDP. A) 70 B) 75 C) 80 D) 85
C) 80
52) Which of the following situations would not qualify for the fair use exception to U.S. copyright law? A) A professor clips a newspaper article just before class and distributes copies of it to his class. B) A journalist quotes a paragraph from a book in a review of the book. C) A student copies a photograph of his favorite band from a website created by the band's record label and places it on the student's personal website. D) Google posts thumbnail images of books in the Google Book Search Project.
C) A student copies a photograph of his favorite band from a website created by the band's record label and places it on the student's personal website.
82) Which of the following is an on-demand service company focused on lodging? A) Uber B) Lyft C) Airbnb D) Task Rabbi
C) Airbnb
65) In which of the following cases did the U.S. Supreme Court rule that basic business methods cannot be patented? A) State Street Bank & Trust v. Signature Financial Group, Inc. B) Bilski et al. v. Kappos C) Alice Corporation Pty. Ltd. v. CLS Bank International D) BMG Rights Management v. Cox Communications
C) Alice Corporation Pty. Ltd. v. CLS Bank International
59) Which of the following is considered one of the most contentious e-commerce patents? A) Acacia Technologies' patent on streaming video media transmission B) Priceline's patent on buyer-driven name your price tools C) Amazon's patent on one-click purchasing D) Google's PageRank patent
C) Amazon's patent on one-click purchasing
48) ________ was sued by the Justice Department for violating antitrust laws in connection with e-books. A) Amazon B) Google C) Apple D) Barnes & Nobl
C) Apple
48) Which of the following cases has chipped away at the Digital Millennium Copyright Act (DMCA) safe harbor protection? A) Field v. Google, Inc. B) Alice Corporation Pty. Ltd. v. CLS Bank International C) BMG Rights Management v. Cox Communications D) Perfect 10, Inc. v. Amazon.com, Inc. et al.
C) BMG Rights Management v. Cox Communications
45) Which of the following types of auctions is perfect for sellers that have many identical items to sell? A) English auctions B) Name Your Own Price auctions C) Dutch Internet auctions D) group buying auctions
C) Dutch Internet auctions
45) Which of the following statements about e-books is not true? A) Most self-published e-books are not counted by the publishing industry reports on e-book sales. B) Apple is a distant second in the e-book market. C) E-book sales revenue in 2019 decreased significantly from the previous year. D) The vast majority of indie authors are unable to make a living solely from e-book sales.
C) E-book sales revenue in 2019 decreased significantly from the previous year.
47) A(n) ________, in which the highest bidder wins, is the most common form of auction. A) Dutch Internet auction B) Japanese auction C) English auction D) reverse auction
C) English auction
22) Which of the following companies purchased Instagram? A) Google B) Apple C) Facebook D) Microsoft
C) Facebook
68) Which of the following cases involved the issue of keywording? A) Ticketmaster Corp. v. Tickets.com B) Bernina of America, Inc. v. Fashion Fabrics Int'l, Inc. C) Government Employees Insurance Company v. Google, Inc. D) E. & J. Gallo Winery v. Spider Webs Ltd.
C) Government Employees Insurance Company v. Google, Inc.
51) ________ is the tendency to gravitate toward, and bid for, auction listings with one or more existing bids. A) Group buying B) Winner's regret C) Herd behavior D) Bid rigging
C) Herd behavior
9) Which of the following is the second leading social network in the United States in terms of monthly unique visitors? A) Twitter B) LinkedIn C) Instagram D) Pinterest
C) Instagram
47) ________ production is a set of production methods that focuses on the elimination of waste throughout the customer value chain. A) Green B) Sustainable C) Lean D) Just-in-time
C) Lean
14) On which of the following do users spent the least amount of time per month? A) Snapchat B) Tumblr C) LinkedIn D) Pinterest
C) LinkedIn
13) A survey of Fortune 500 companies found that 98% of those companies used: A) Twitter. B) Facebook. C) LinkedIn. D) Instagram.
C) LinkedIn.
60) ________ refers to the feeling of having been too cheap in bidding and failing to win an auction. A) Winner's lament B) Winner's regret C) Loser's lament D) Loser's regret
C) Loser's lament
21) Which of the following owns LinkedIn? A) Facebook B) Google C) Microsoft D) Verizon
C) Microsoft
72) Which of the following statements about the music industry is not true? A) Music industry revenues in 2019 are still only 80% of what they were in 1999. B) Digital revenues accounted almost 90% of all U.S. music revenues in 2019. C) More revenue was generated by the sales of digital downloads than physical units in 2019 D) Streaming music generated about 80% of all digital music sales in 2019.
C) More revenue was generated by the sales of digital downloads than physical units in 2019
58) Which of the following best explains why the service sector is a natural avenue for e- commerce? A) The service sector is less geographically reliant and more globally oriented. B) The service sector requires "rich" marketing messages to reach new customers. C) Much of the value in services is based on the collection, storage, and exchange of information. D) It is not; services are difficult to translate to e-commerce because they all rely on face-to-face communication and barter.
C) Much of the value in services is based on the collection, storage, and exchange of information.
16) The essential characteristic of ________ is that they bring hundreds to thousands of suppliers into a single Internet-based environment to conduct trade. A) industry consortia B) exchanges C) Net marketplaces D) horizontal markets
C) Net marketplaces
9) In 2019, which of the following accounted for the smallest amount of B2B commerce? A) EDI B) private industrial networks C) Net marketplaces D) traditional B2B
C) Net marketplaces
76) House of Cards is an online TV series developed by which of the following? A) Amazon Studios B) HBO C) Netflix D) Hulu
C) Netflix
77) All of the following are "live"/on-demand over-the-top (OTT) services except: A) Sling TV. B) AT&T TV Now. C) Netflix. D) YouTube TV
C) Netflix.
35) ________ were the most troubled segment of the print publishing industry in 2020. A) Books B) Magazines C) Newspapers D) Periodicals
C) Newspapers
8) Which of the following is another name for a private industrial network? A) industry consortia B) EDI system C) PTX D) net marketplace
C) PTX
61) ________ refers to the use of secondary user IDs or bidders who have no actual intention to buy to artificially raise the price of an item. A) Bid manipulation B) Shill feedback C) Shill bidding D) Bid rigging
C) Shill bidding
69) Which of the following has been a leader in enabling augmented reality for mobile marketing? A) Twitter B) Google C) Snapchat D) Apple
C) Snapchat
35) Which of the following statements about the General Data Protection Regulation (GDPR) is not true? A) The GDPR replaces the Data Protection Directive. B) The GDPR applies to any firm operating in any E.U. country. C) The GDPR eliminate the right to be forgotten. D) The GDPR limits the ability of companies to use data for purposes other than those for which it was collected.
C) The GDPR eliminate the right to be forgotten.
31) Which of the following is not true about Page Post Ads displayed in the Facebook News Feed? A) They have a tiny tag indicating that they are sponsored. B) They can be liked, shared, and commented on, just like any news feed post. C) They cannot contain links. D) They have social context
C) They cannot contain links.
53) Which of the following is not an advantage that pure digital news sites have over print newspapers? A) They have a lower cost structure. B) They can create new workflows and business processes that are timelier and more efficient. C) They offer higher quality journalism. D) They can take advantage of newer technologies for producing the news
C) They offer higher quality journalism.
6) Which streaming gaming channel was purchased by Amazon in 2015? A) Dailymotion B) YouTube Gaming C) Twitch D) Mixer
C) Twitch
62) Which of the following handles cybersquatting cases under its Uniform Dispute Resolution procedures? A) ICANN B) FTC C) WIPO D) USPTO
C) WIPO
12) Facebook owns which of the following? A) Pinterest B) Snapchat C) WhatsApp D) Tumblr
C) WhatsApp
8) How much time a month does the average U.S. adult spend on Facebook? A) about 7 hours B) about 10 hours C) about 17 hours D) about 27 hours
C) about 17 hours
3) Which of the following is a community of members who self-identify with a demographic or geographic category? A) practice network B) sponsored community C) affinity community D) interest-based social network
C) affinity community
16) BlackPlanet is an example of a(n) ________ social network. A) practice-based B) interest-based C) affinity-based D) general
C) affinity-based
56) Which of the following is not an example of a transaction broker? A) a stockbroker B) a real estate agent C) an accountant D) an employment agency
C) an accountant
75) Which of the following is not one of the defining functions of a portal? A) commerce B) content C) auctions D) navigation of the Web
C) auctions
35) Which of the following provides a financial snapshot of a company's assets and liabilities (debts) on a given date? A) working capital B) operating margin C) balance sheet D) gross margin
C) balance sheet
47) Which of the following occurs when retailers of products must compete on price and currency of inventory directly against the manufacturer? A) disintermediation B) localization C) channel conflict D) hypermediation
C) channel conflict
34) According to data from Pew Research Center, which of the following is the action which the highest percentage of Internet users has taken to preserve their privacy online? A) used an anonymous web browsing service B) encrypted their communications C) cleared web browser history and cookies D) posted comments online anonymously
C) cleared web browser history and cookies
14) Supply chain ________ refers to differentiating a firm's products or prices on the basis of superior supply chain management. A) management B) simplification C) competition D) collaboration
C) competition
24) The majority of inter-firm trade involves: A) spot purchasing of direct goods. B) contract purchasing of indirect goods. C) contract purchasing of direct goods. D) spot purchasing of indirect goods.
C) contract purchasing of direct goods.
37) All of the following are benefits of auctions except: A) more efficient price discovery. B) lower transaction costs. C) decreased price transparency. D) increased market efficiency.
C) decreased price transparency.
32) Which of the following technologies reduces the ability to merge different files and de- anonymize consumer data? A) anonymous surfing B) anonymous remailers C) differential privacy software D) public key encryption
C) differential privacy software
30) What is another name for pro forma earnings? A) net margin B) operating income C) earnings before income taxes, depreciation, and amortization (EBITDA) D) generally accepted accounting principles (GAAP) earnings
C) earnings before income taxes, depreciation, and amortization (EBITDA)
13) All of the following have led to the development of outsourcing of manufacturing around the world except: A) technology. B) globalization of trade. C) environmental concerns. D) high levels of wage disparity between the developed and undeveloped worlds.
C) environmental concerns.
28) An ________ primarily serves businesses that primarily buy direct goods on a spot purchasing basis. A) e-distributor B) e-procurement company C) exchange D) industry consortium
C) exchange
60) Which of the following primarily deal with direct goods? A) e-distributors and independent exchanges B) exchanges and e-procurement Net marketplaces C) exchanges and industry consortia D) e-procurement Net marketplaces and industry consortia
C) exchanges and industry consortia
66) The display of a third-party's website or page within your own website is called: A) cybersquatting. B) metatagging. C) framing. D) deep linking.
C) framing.
6) Instagram is an example of a(n) _______-based social network/community. A) interest B) affinity C) general D) practice
C) general
45) EDI document structures are defined by: A) a single international standards body. B) individual suppliers and buyers. C) industry committees. D) each purchaser.
C) industry committees.
47) All of the following are required for information to be considered a trade secret except: A) it must have commercial value to its owner. B) the owner must have taken steps to protect it. C) it must be unique. D) it must be something that others do not know
C) it must be unique.
37) Which of the following is a method of inventory cost management that seeks to eliminate excess inventory? A) lean production B) sustainable production C) just-in-time production D) supply chain simplification
C) just-in-time production
49) Which of the following is not one of the top factors a business should consider when planning an Internet auction? A) type of product B) type of auction C) location of auction D) bid increments
C) location of auction
10) All of the following are potential benefits of B2B e-commerce except: A) lower administrative costs. B) lower search costs. C) lower price transparency. D) lower transaction costs.
C) lower price transparency.
The online retail sector of the retail industry is most similar to the ________ sector. A) specialty stores B) general merchandise C) mail order/telephone order (MOTO) D) consumer durables
C) mail order/telephone order (MOTO)
56) The term ________ refer(s) to the advantages conferred as an auction site becomes larger in terms of visitors and products for sale. A) siphoning B) herd behavior C) network effects D) channel expansion
C) network effects
32) Current liabilities are debts of the firm that will be due within: A) three months. B) six months. C) one year. D) two years
C) one year.
Which of the following is not one of the methods used by traditional retailers to develop omni-channel integration? A) online catalog B) online order, in-store pickup C) online supply-push D) online promotions for offline purchases Answer: C
C) online supply-push
56) Which of the following allows someone to obtain an exclusive monopoly on the ideas behind an invention for 20 years? A) copyright law B) trade secret law C) patent law D) trademark law
C) patent law
39) Which of the following is not a risk or cost of Internet auctions? A) delayed consumption costs B) equipment costs C) price transparency D) trust risks
C) price transparency
80) Hollywood's practice of staggering the distribution of movies in different channels, such as box office and DVDs, is referred to as: A) dynamic pricing. B) content convergence. C) the release windows. D) digital rights management.
C) the release windows.
57) A ________ permits the consumer to monitor specific auctions of interest, requiring the consumer to pay close attention only in the last few minutes of bidding. A) bidding fee auction B) channel manager C) watch list D) rating system
C) watch list
1) Analysts predict that B2B e-commerce in the United States will grow to approximately ________ by 2024. A) $9.8 billion B) $98 billion C) $980 billion D) $9.8 trillion
D) $9.8 trillion
15) In 2020, about how many hours a month are online social network users in the United States expected to spend, on average, on all social networks combined? A) 15 B) 20 C) 25 D) 40
D) 40
63) While using apps, users spend over 90% of the time on just ________ of them. A) 2 B) 3 C) 4 D) 5
D) 5
55) Approximately ________ % of the United States labor force is involved in providing services. A) 50 B) 60 C) 70 D) 80
D) 80
In 2020, it was estimated that about what percentage of Internet users over the age of 14 would make a purchase at an online retail store? A) 40% B) 60% C) 70% D) 80%
D) 80%
51) How long does copyright protection extend for corporate-owned works? A) 25 years B) 50 years C) 75 years D) 95 years
D) 95 years
51) Which of the following statements about the wholesale and agency models for selling books is not true? A) In the wholesale model, the retailer decides at what price to sell a book to the consumer. B) Amazon surprised traditional publishers by selling e-books for below their wholesale cost. C) Today, each publisher makes an agreement with Amazon about the price of their books. D) A result of the agency model was that Amazon's prices on e-books declined
D) A result of the agency model was that Amazon's prices on e-books declined
11) Which of the following is not an example of industry structure convergence? A) Amazon's creation of Amazon Books Publishing B) Verizon's acquisition of Yahoo C) AT&T's acquisition of Time Warner D) Apple's development of the iPad
D) Apple's development of the iPad
77) Which of the following job recruitment companies is not a job listing aggregator? A) Indeed B) SimplyHired C) Glassdoor D) CareerBuilder
D) CareerBuilder
48) ________ is defined as the use of digital technologies to permit organizations to work together to design, develop, build, and manage products through their life cycles. A) SCM B) Social e-commerce C) EDI D) Collaborative commerce
D) Collaborative commerce
55) The ________ model is not one of the three business models employed by newspapers between 1995 and 2018. A) Print-centric B) Integrated Print/Web C) Digital First D) Convergence
D) Convergence
38) Which of the following is not an example of a virtual merchant? A) Overstock B) Wayfair C) Newegg D) Dell
D) Dell
17) Which of the following is an example of a practice network? A) PredictWallstreet B) Instagram C) DebatePolitics D) Doximity
D) Doximity
54) Which of the following native digital news sites was purchased by AOL? A) Vox B) Vice C) Reddit D) Huffington Pos
D) Huffington Pos
4) What is the first step in analyzing an ethical dilemma? A) Define the conflict or dilemma and identify the higher-order values involved. B) Identify the potential consequences of your opinions. C) Identify the options you can reasonably take. D) Identify and describe the facts.
D) Identify and describe the facts.
23) Which of the following statements about Instagram is not true? A) Instagram trails only Facebook in U.S. ad revenue. B) Instagram is a social network that focuses on video and photo sharing. C) Instagram is growing more quickly than Facebook. D) Instagram users spend more time on Instagram than Facebook users spend on Facebook.
D) Instagram users spend more time on Instagram than Facebook users spend on Facebook.
74) To address the falling price of display ads and declining user engagement, Yahoo acquired all of the following except: A) Tumblr. B) Flickr. C) Aviate. D) Instagram.
D) Instagram.
61) Which of the following statements about online banking is not true? A) Top mobile banking activities include checking balances and bank statements. B) Online and mobile banking transactions provide significant costs savings for banks. C) Millennials are adopting mobile banking at a much higher rate than those who are older. D) More people use a tablet for mobile banking than a mobile phone.
D) More people use a tablet for mobile banking than a mobile phone.
48) Priceline is an example of a(n): A) English auction. B) Dutch Internet auction. C) penny auction. D) Name Your Own Price auction.
D) Name Your Own Price auction.
36) Which of the following statements about the newspaper industry is not true? A) U.S. newspaper revenues totaled about $26 billion in 2019. B) The newspaper labor force has dropped precipitously since 2006. C) Social media sites have become a major source of unique visitors to online newspapers. D) Newspaper circulation revenues have declined dramatically since 2000
D) Newspaper circulation revenues have declined dramatically since 2000
7) Which ethical principle asks you to assume that virtually all tangible and intangible objects are owned by someone else unless there is a specific declaration otherwise? A) The Golden Rule B) Slippery Slope C) The Social Contract Rule D) No Free Lunch
D) No Free Lunch
81) Which of the following is not true about on-demand service firms? A) The growth of on-demand service firms is supported using online reputation systems based on peer review. B) It is not likely that on-demand service firms will totally escape government regulation. C) On-demand service firms facilitate access to resources. D) On-demand service firms are a totally new phenomenon without precedent in the history of e-commerce.
D) On-demand service firms are a totally new phenomenon without precedent in the history of e-commerce.
17) Sprout Social helped the Chicago Bulls basketball team to improve its social media presence on all of the following except: A) Facebook. B) Instagram. C) Twitter. D) Pinterest.
D) Pinterest.
24) All of the following are Pinterest marketing tools except: A) Brand pages. B) Rich Pins. C) Promoted Pins. D) Promoted Accounts
D) Promoted Accounts
41) A(n) ________ system continuously links the activities of buying, making, and moving products from suppliers to purchasing firms, as well as integrating order entry systems. A) EDI B) ERP C) CPFR D) SCM
D) SCM
1) Which of the following is not a major trend in online retail for 2020-2021? A) Buying online has become a normal, mainstream, everyday experience. B) The average annual purchase of online buyers continues to increase. C) The number of online buyers continues to increase. D) The Covid-19 pandemic is expected to create a decrease in e-commerce retail purchases
D) The Covid-19 pandemic is expected to create a decrease in e-commerce retail purchases
32) Which of the following has not been purchased or invested in by a wealthy individual with ties to the technology industry? A) Washington Post B) Time Magazine C) The Atlantic Magazine D) The New Yorker
D) The New Yorker
39) Which of the following statements about independent bookstores is not true? A) The growth of national bookstore chains such as Barnes & Noble had a negative impact on independent bookstores. B) Many independent bookstores have successfully transformed their legacy business models and technology. C) The fate of independent bookstores remains a major question in the wake of the Covid-19 pandemic. D) The number of independent bookstores declined by almost 50% between 2009 and 2018
D) The number of independent bookstores declined by almost 50% between 2009 and 2018
43) Which of the following is not a characteristic of the use of social networks in B2B e-commerce? A) It is typically unstructured. B) It helps develop a more personal relationship between participants in the supply chain. C) It enables participants to make decisions based on current conditions. D) They are always private
D) They are always private
76) Which of the following statements about Walmart's Global Replenishment System (GRS) is not true? A) GRS is an online analytics package. B) GRS is a just-in-time inventory management system. C) GRS is predictive, not just reflective, of past sales. D) To use GRS and make decisions about order sizes, vendors must first input data to the system in a spreadsheet format.
D) To use GRS and make decisions about order sizes, vendors must first input data to the system in a spreadsheet format.
7) All of the following have introduced social commerce functionality, such as buy buttons, shoppable ads, and marketplaces, except: A) Facebook. B) Pinterest. C) Instagram. D) Tumblr
D) Tumblr
40) Which of the following is not an example of a native digital news site? A) Huffington Post B) Buzzfeed C) Vice D) USA Today
D) USA Today
73) Which of the following owns Yahoo? A) AT&T B) Microsoft C) AOL D) Verizon Media
D) Verizon Media
35) All of the following are major technology trends in B2B e-commerce in 2020-2021, except: A) a movement of B2B systems to cloud computing providers as a means of slowing rising technology costs. B) a growing emphasis on the use of business analytics software (business intelligence) to understand very large data sets. C) a growing use of the mobile platform for B2B systems. D) a decrease in the use of social network platforms
D) a decrease in the use of social network platforms
46) A(n) ________ supply chain is one in which the labor conditions in low-wage, underdeveloped producer countries are visible and morally acceptable to ultimate consumers in more developed industrial societies. A) sustainable B) ethical C) lean D) accountable
D) accountable
19) Which age group has the fastest growing rate of Facebook usage? A) 12-34 B) 35-45 C) 46-65 D) adults over 65
D) adults over 65
72) What is the largest sector of the online travel services market in terms of revenue? A) hotel reservations B) car reservations C) cruise/tour reservations D) airline reservations
D) airline reservations
43) All of the following are challenges faced by bricks-and-clicks firms except: A) coordinating prices across channels. B) handling returns of online purchases at retail outlets. C) building a credible website. D) building a brand name
D) building a brand name
44) All of the following are challenges for catalog merchants except: A) high costs of printing and mailing. B) building a credible website. C) the need to bring staff in or manage new technology. D) building sophisticated order entry and fulfillment systems.
D) building sophisticated order entry and fulfillment systems.
2) The technology used by early online communities was limited to mostly: A) instant messaging. B) FTP. C) e-mail. D) bulletin boards
D) bulletin boards
69) Which of the following involves bypassing the target site's home page and going directly to a content page? A) cybersquatting B) metatagging C) framing D) deep linking
D) deep linking
25) All of the following are examples of direct goods in the auto industry except: A) sheet steel. B) shatter-resistant glass. C) rubber molding. D) desktop computers.
D) desktop computers.
61) Which of the following primarily involve long-term sourcing? A) e-distributors and exchanges B) e-distributors and industry consortia C) e-procurement Net marketplaces and exchanges D) e-procurement Net marketplaces and industry consortia
D) e-procurement Net marketplaces and industry consortia
26) The amount of time visitors spend on a site is a measure of: A) reach. B) loyalty. C) conversation. D) engagement.
D) engagement.
All of the following are advantages of online retail except: A) lower supply chain costs. B) lower cost of distribution. C) ability to change prices. D) faster delivery of goods
D) faster delivery of goods
78) WebMD.com is an example of a: A) general purpose portal. B) vertical market portal based on affinity group. C) vertical market portal based on focused content. D) focused content portal
D) focused content portal
42) Collaborative commerce systems: A) focus on structuring intra-firm communications. B) bring customers into the product development phase. C) provide open, competitive marketplaces. D) foster sharing sensitive internal information with suppliers and purchasers.
D) foster sharing sensitive internal information with suppliers and purchasers.
53) All of the following are factors that will be considered in determining whether use of copyrighted material is "fair use" except the: A) nature of the work used. B) amount of the work used. C) market effect of the use. D) free availability of the work on the Web.
D) free availability of the work on the Web.
7) A business model that uses advertising revenue to provide some content for free, combined with an option to obtain additional content for a price is called a(n) ________ model. A) sales B) distribution C) a la carte D) freemium
D) freemium
37) The California Consumer Privacy Act (CCPA) does all of the following except: A) give residents the right to be informed about the kind of personal information that is collected about them. B) gives residents the right to opt out of the sale of their information. C) gives residents the right to access their information in a usable format so they can transfer it to another service. D) gives residents the right to prevent government access to their personal information
D) gives residents the right to prevent government access to their personal information
67) An ________ serves businesses that primarily buy direct goods on a contract purchasing basis. A) e-distributor B) e-procurement company C) exchange D) industry consortium
D) industry consortium
13) The merger of media enterprises into powerful, synergistic combinations that can cross- market content on many different platforms is referred to as: A) aggregation. B) repackaging. C) media transformation. D) industry convergence.
D) industry convergence.
60) Disputes over federal trademarks involve establishing: A) underlying ideas. B) intent. C) piracy. D) infringement.
D) infringement.
7) Which social network functionality allows users to view a list of updates from friends as well as advertisements and notifications in chronological order? A) message board B) timeline C) friends' network D) newsfeed
D) newsfeed
83) All of the following are terms used to describe on-demand service companies except: A) mesh economy. B) collaborative commerce. C) we-commerce. D) omni-channel commerce
D) omni-channel commerce
All of the following are strategic factors that pertain specifically to a firm and its related businesses except: A) core competencies. B) synergies. C) technology. D) power of customers
D) power of customers
54) Within the major service industry groups, companies can be categorized generally into those that provide transaction brokering and those that involve which of the following? A) retailing goods B) personalization C) information brokering D) providing hands-on services
D) providing hands-on services
79) Which of the following is not one of the typical portal revenue sources? A) commissions on sales B) subscription fees C) tenancy deals D) referral fees
D) referral fees
81) Which of the following is not an e-commerce public safety and welfare issue? A) regulation of gambling B) regulation of cigarette sales C) regulation of pornography D) regulation of taxation
D) regulation of taxation
21) What is the first step in the procurement process? A) negotiate price B) qualify the seller and its products C) issue a purchase order D) search for suppliers
D) search for suppliers
79) Which of the following platforms was used by the fewest gamers in 2020? A) consoles B) PCs C) smartphones D) tablets
D) tablets
65) All of the following statements about the online real estate services market are true except: A) the first step in the home buying process for nearly all ages of home buyers is to look online. B) the major impact of Internet real estate sites has been in influencing offline decisions. C) the primary service offered by real estate sites is a listing of houses available. D) the Internet and e-commerce have created a revolution in the real estate value chain
D) the Internet and e-commerce have created a revolution in the real estate value chain
50) The profit a seller makes at auction is a function of all of the following except: A) initial pricing. B) auction length. C) the number of units for auction. D) watch lists.
D) watch lists.
18) Few large firms today have Electronic Data Interchange (EDI) systems. A. TRUE B. FALSE
FALSE
29) Facebook's current user growth is being driven by growth in the number of users in the United States A. TRUE B. FALSE
FALSE
31) MRO goods are also known as direct goods. A. TRUE B. FALSE
FALSE
51) Highly centralized supply chains produce higher short-term costs and lower long-term risk protection A. TRUE B. FALSE
FALSE
53) The primary goal of tight coupling is to reduce excess inventory to a bare minimum.
FALSE
60) In the wholesale model of e-book distribution, pricing power is with the publisher. true FALSE
FALSE
62) In B2C auctions, consumers control assets and use dynamic pricing to establish the price. A. TRUE B. FALSE
FALSE
63) Penny auctions don't require money to bid A. TRUE B. FALSE
FALSE
66) Keeping bid increments low decreases the number of bidders and lowers the frequency of their bids A. TRUE B. FALSE
FALSE
67) Closed bidding offers the advantage of herd effects A. TRUE B. FALSE
FALSE
69) Consumers in auctions are driven solely by value maximization A. TRUE B. FALSE
FALSE
71) Copyright protection protects against others copying the underlying ideas in a work. A. TRUE B. FALSE
FALSE
71) E-distributors are sometimes referred to as many-to-one markets, with many sellers serving one firm. A. TRUE B. FALSE
FALSE
71) Purchases made on tablet computers are the fastest growing and largest source of m-commerce revenues. A. TRUE B. FALSE
FALSE
72) SMS text messaging generates most of mobile marketing spending. A. TRUE B. FALSE
FALSE
82) A private industrial network is an independently owned online marketplace that connects many suppliers and buyers. A. TRUE B. FALSE
FALSE
82) The Children's Internet Protection Act (CIPA) has been struck down by the U.S. Supreme Court as unconstitutional. A. TRUE B. FALSE
FALSE
82) Vertical content portals and affinity group portals tend to be more well-known brands than general-purpose portals. A. TRUE B. FALSE
FALSE
83) A cell phone's GPS is accurate to within five feet of the actual location of the phone. A. TRUE B. FALSE
FALSE
83) Portals are not immune to network effects. A. TRUE B. FALSE
FALSE
83) Private industrial networks are usually owned collectively by the major firms participating in the network, while exchanges usually are created by a single sponsoring company. A. TRUE B. FALSE
FALSE
84) Online gambling is now legal throughout the United States. A. TRUE B. FALSE
FALSE
27) Cannibalization is a major challenge facing book publishers. TRUE FALSE
FALSE DUHH
20) The proliferation of mobile devices has led to a decrease in the total amount of time spent with media. TRUE FALSE
False
61) Vox is an example of the Digital First business model. TRUE FALSE
False
17) B2B e-commerce websites tend to serve horizontal markets. A. TRUE B. FALSE
TRUE
2) Streaming has replaced downloading as the preferred consumer viewing platform for home entertainment content TRUE FALSE
TRUE
22) The time spent on desktop computers and mobile devices now exceeds time spent in front of the television TRUE FALSE
TRUE
23) The a la carte revenue model allows users to pay only for what they use. TRUE FALSE
TRUE
24) Millennials are the first generation to be born into the digital revolution of the 20th century. TRUE FALSE
TRUE
25) Revenue generated by online TV and movies is expected to grow by nearly 20% between 2020 and 2022 TRUE FALSE
TRUE
26) Smartphones are an example of technological convergence. TRUE FALSE
TRUE
28) More than three-quarters of Internet users worldwide participate in social networks. A. TRUE B. FALSE
TRUE
30) A community site created by a corporation is called a sponsored community site. A. TRUE B. FALSE
TRUE
32) Purchasing managers are key players in the procurement process. A. TRUE B. FALSE
TRUE
38) In the United States, Google is not required to remove results from its search engine if requested. A. TRUE B. FALSE
TRUE
39) The main objective of the European Union's General Data Protection Regulation (GDPR) is to strengthen the rights of citizens to their own personal information and to strengthen oversight of firms to ensure that they implement these individual rights. A. TRUE B. FALSE
TRUE
40) The opt-in model for informed consent requires an affirmative action by the consumer before a company can collect and use information. A. TRUE B. FALSE
TRUE
41) The Federal Communications Commission's privacy rules, applicable to broadband ISPs, were repealed by Congress in 2017. A. TRUE B. FALSE
TRUE
42) The Illinois Biometric Information Privacy Act requires firms to have user consent to collect facial information. A. TRUE B. FALSE
TRUE
5) Both mobile and social advertising spending are expected to double from 2017 to 2021. A. TRUE B. FALSE
TRUE
52) EDI systems generally serve vertical markets. A. TRUE B. FALSE
TRUE
59) Major newspapers withdrew from Facebook's Instant Articles program because it resulted in Facebook draining newspaper sites of visitors TRUE FFLASE
TRUE
64) Priceline's auctions utilize fixed pricing A. TRUE B. FALSE
TRUE
65) In a Dutch Internet auction, a single seller puts up multiple items for bidding A. TRUE B. FALSE
TRUE
68) Auction prices are often higher than prices in fixed priced markets A. TRUE B. FALSE
TRUE
70) EDI was developed to reduce the cost, delays, and errors inherent in the manual exchanges of documents among firms. A. TRUE B. FALSE
TRUE
72) Exchanges are used for spot purchasing of MRO supplies. A. TRUE B. FALSE
TRUE
72) Owners of gTLDs have the right to create and sell new domains with the gTLD suffix. A. TRUE B. FALSE
TRUE
73) Exchanges are not directly tied to ERP systems used by large firms. A. TRUE B. FALSE
TRUE
73) Google defended its Library Project on the grounds of fair use. A. TRUE B. FALSE
TRUE
79) Net neutrality refers to the idea that Internet service providers (ISPs), including cable Internet and wireless carriers, should treat all data on the Internet in the same manner, and not discriminate or price differentially by content, protocol, platform, hardware, or application. A. TRUE B. FALSE
TRUE
80) The original portals in the early days of e-commerce were search engines. A. TRUE B. FALSE
TRUE
81) The value of portals to advertisers and content owners is primarily a function of the size of the audience the portal reaches, and the length of time visitors stay on the site. A. TRUE B. FALSE
TRUE
81) Walmart is both the world's largest retailer and has the world's largest supply chain. A. TRUE B. FALSE
TRUE
83) In 2019, digital games generated more than three times the amount of digital music revenues. True FALSE
TRUE
83) Section 230 of the Communications Decency Act (CDA) provides immunity for providers and users of interactive computer services (such as ISPs and websites) from being considered a publisher that might be liable for harmful content posted by others. A. TRUE B. FALSE
TRUE
84) Operating on a global scale is one objective of private industrial networks. A. TRUE B. FALSE
TRUE
9) The amount of time the average American adult spends consuming media is about two-and-a half times the amount of time spent at work TRUE FALSE
TRUE
16) Content convergence describes convergence in the design, production, and ________ of content. A) sales B) distribution C) marketing D) consumption
distribution
18) The Covid-19 pandemic has resulted in an increase in advertising revenue for online content providers TRUE FALSE
false
20) The proliferation of mobile devices has led to a decrease in the total amount of time spent with media. TRUE FALSE
false
24) Which of the following statements about industry self-regulation regarding privacy is not true? A) The AdChoices program is an industry-sponsored initiative to encourage websites to be more transparent about how they use personal information and to make it more likely that appropriate ads are shown to users. B) The Network Advertising Initiative offers consumers a global opt-out feature to prevent network advertising agencies from placing cookies on a user's computer. C) Industry efforts have not so far succeeded in reducing American fears of privacy invasion. D) Online seal programs that attest to a company's privacy policies have had a significant impact on online privacy practices.
D) Online seal programs that attest to a company's privacy policies have had a significant impact on online privacy practices.
43) Which of the following is a Facebook feature that allows app developers to integrate their apps into the Facebook pages of users who sign up for the app? A) Graph Search B) Like button C) Messenger D) Open Graph
D) Open Graph
56) Which of the following is not true about mobile marketing? A) There is significant overlap between local and mobile marketing. B) By 2024, spending on mobile marketing is expected to be three times as much as spending on desktop marketing. C) A substantial part of mobile marketing should be counted as social marketing. D) People use most of their mobile minutes while they are on the go, outside of the home.
D) People use most of their mobile minutes while they are on the go, outside of the home.
22) Which of the following statements about Pinterest is not true? A) Pinned photos and photo boards are available to all Pinterest users. B) Men are Pinterest's fastest growing demographic. C) Pinterest enables users to integrate their pins into their Facebook News Feeds and Twitter streams. D) Pinterest is the only one of the major social networks that does not accept paid advertising.
D) Pinterest is the only one of the major social networks that does not accept paid advertising.
15) Liability is a feature of political systems in which a body of law is in place that permits individuals to recover damages done to them by other actors, systems, or organizations. A. TRUE B. FALSE
TRUE
44) Influencer marketing is a method of generating customer engagement. A. TRUE B. FALSE
TRUE
76) In 2020, how much are advertisers expected to spend on local-based (local) mobile marketing? A) $25 billion B) $59 billion C) $92 billion D) $135 billion
A) $25 billion
18) All of the following marketing tools on Facebook require payment except: A) Brand Pages. B) Facebook Watch. C) News Feed Page Post Ads. D) Mobile Ads.
A) Brand Pages.
67) Which of the following is not a technology for enabling proximity marketing? A) Lens Studio B) NFC C) BLE D) QR codes
A) Lens Studio
57) Which of the following is the top app in terms of percentage reach? A) YouTube B) Instagram C) Twitter D) Facebook
A) YouTube
81) Google uses which of the following to build a global database of wireless access points and their geographic locations? A) E9-1-1 B) Street View cars C) iBeacons D) BLE
B) Street View cars
5) Which ethical principle states that, when confronted with an ethical dilemma, individuals should take the action that achieves the greater value for all of society? A) The Golden Rule B) Risk Aversion Principle C) Collective Utilitarian Principle D) The Social Contract Rule
C) Collective Utilitarian Principle
29) As discussed in the chapter-opening case, Hubble used all of the following Facebook marketing tools except: A) Facebook brand page. B) Facebook News Feed ads C) Facebook Live. D) Facebook's Lookalike Audience lead generation tool
C) Facebook Live.
9) Which of the following attracts a highly educated, professional and managerial audience? A) Snapchat B) TikTok C) LinkedIn D) Instagram
C) LinkedIn
10) Which of the following is the first step in the social marketing process? A) community B) amplification C) fan acquisition D) engagement
C) fan acquisition
All of the following were popular types of online marketing before 2007 except: A) e-mail. B) corporate websites. C) mobile marketing. D) display ads.
C) mobile marketing.
37) Which of the following refers to the number of interactions among members of a group and reflects the "connectedness" of the group, even if these connections are forced on users? A) engagement B) information density C) social density D) amplification
C) social density
1) Which of the following e-commerce technology dimensions creates greater opportunities for cyberbullying? A) information density B) interactivity C) social technology D) ubiquity
C) social technology
19) The ratio of impressions to fans is a measure of: A) engagement. B) amplification. C) community. D) fan acquisition.
D) fan acquisition.
2) Which of the following e-commerce technology dimensions has the potential to reduce cultural diversity in products? A) ubiquity B) interactivity C) information density D) global reach
D) global reach
17) The ethical principle of Universalism states that if an action is not right for all situations, then it is not right for any situation. A. TRUE B. FALSE
TRUE
47) Brand pages on Facebook typically attract more visitors than a brand's website. A. TRUE B. FALSE
TRUE
79) Apple's iBeacon uses which of the following technologies? A) BLE B) NFC C) E9-1-1 D) QR codes
A) BLE
36) Which social network has been the most effective marketing platform for ExchangeHunterJumper.com? A) Facebook B) YouTube C) Pinterest D) Instagram
A) Facebook
33) Companies are not permitted to collect personal information from children under the age of ________ without parental consent. A) 8 B) 13 C) 15 D) 18
B) 13
66) Which of the following is the leading mobile retailer in the United States? A) Walmart B) Amazon C) Google D) QVC
B) Amazon
80) Which of the following account for the vast majority of location-based mobile marketing? A) Google and Twitter B) Google and Facebook C) Facebook and Twitter D) Facebook and Instagram
B) Google and Facebook
26) Which of the following requires financial institutions to inform consumers of their privacy policies and permits consumers some control over their records? A) Freedom of Information Act B) Gramm-Leach-Bliley Act C) COPPA D) HIPAA
B) Gramm-Leach-Bliley Act
35) Which of the following is most similar to Pinterest? A) LinkedIn B) Instagram C) YouTube D) Tumblr
B) Instagram
39) Which of the following is a not a type of Rich Pin? A) Product Pin B) Instant Pin C) Article Pin D) Recipe Pin
B) Instant Pin
30) Which of the following allows Facebook to track user behavior on other sites? A) Open Graph B) Like button C) hashtags D) Facebook Watch
B) Like button
11) Which ethical principle states that when confronted with an ethical dilemma, an individual should take the action that produces the least harm, or the least potential cost? A) Slippery Slope B) Risk Aversion C) No Free Lunch D) The Collective Utilitarian Principle
B) Risk Aversion
10) Which ethical principle tells you that it is wise to assume perfect information markets? A) The Golden Rule B) The New York Times Test C) The Social Contract Rule D) The Collective Utilitarian Principle
B) The New York Times Test
59) Which of the following statements about Google is not true? A) Google has seven of the top 15 apps in terms of percentage of reach. B) The prices Google can charge for mobile ads are higher than what it can charge for desktop computer ads. C) Facebook surpassed Google in mobile advertising revenue for the first time in 2018. D) About 65 % of all mobile search ad revenue is generated by Google
B) The prices Google can charge for mobile ads are higher than what it can charge for desktop
16) Which of the following is a history of your actions on Facebook? A) News Feed B) Timeline C) Ticker D) Open Graph
B) Timeline
32) Which of the following is a micro-blogging social network site that allows users to send and receive 280-character messages, as well as news articles, photos, and videos? A) Facebook B) Twitter C) Pinterest D) Instagram
B) Twitter
13) Downloading a music track owned by a record company without paying for it is an example of a violation of: A) patent law. B) copyright law. C) trademark law. D) privacy law
B) copyright law.
64) Which of the following generates the most mobile ad spending? A) display ads B) search engine advertising C) video ads D) SMS text messages
B) search engine advertising
28) All of the following are examples of dark social except: A) e-mail. B) tweets. C) SMS texts. D) instant messages
B) tweets.
22) Which of the following is used to track individuals as they move among thousands of websites? A) first-party cookies B) digital wallets C) advertising networks D) shopping carts
C) advertising networks
3) By 2022, it is estimated that advertisers will be spending which of the following amounts on mobile marketing? A) $13 million B) $130 million C) $13 billion D) $130 billion
D) $130 billion
78) Which of the following dominates the local mobile search market? A) Twitter B) Apple C) Facebook D) Google
D) Google
25) The Spokeo case involved a claim for damages based on which of the following? A) Fair Credit Reporting Act B) Digital Millennium Copyright Act C) Anticybersquatting Consumer Protection Act D) Defend Trade Secrets Ac
A) Fair Credit Reporting Act
2) Which of the following is not true about social marketing? A) More than 50% of Twitter's ad revenues are generated by desktop users. B) Spending on social network advertising grew by a cumulative annual average growth rate of over 35% between 2015 and 2019. C) Social marketing differs markedly from traditional online marketing. D) In social marketing, businesses cannot tightly control their brand messaging.
A) More than 50% of Twitter's ad revenues are generated by desktop users.
38) Which of the following refers to those forms of social sharing that occur off the major social networks, through alternative communication tools? A) social density B) dark social C) amplification D) engagement
B) dark social
61) Which of the following formats generates the second-highest amount of mobile ad spending revenue? A) search engine advertising B) display advertising C) video advertising D) mobile messaging
B) display advertising
41) Which of the following involves using a variety of tools to encourage users to interact with content and brand? A) social density B) engagement C) amplification D) dark social
B) engagement
23) Which of the following are features of both Pinterest and Twitter? A) tweets B) hashtags C) pins D) Image Hover widget
B) hashtags
77) Which of the following proximity marketing technologies did Macy's deploy in many of its retail stores in 2014? A) QR codes B) iBeacon C) E9-1-1 D) Geo-search
B) iBeacon
3) Which of the following is not one of the four basic principles shared by ethical schools of thought in western culture? A) accountability B) privacy C) responsibility D) liability
B) privacy
27) Which of the following is another term for amplification? A) impressions B) reach C) conversation rate D) conversion ratio
B) reach
14) Which of the following features of e-commerce technology can result in work and shopping invading family life? A) interactivity B) ubiquity C) information density D) global reach
B) ubiquity
14) Ads that appear in a Facebook user's News Feed are called: A) Marketplace Ads. B) Promoted Ads. C) Page Post Ads. D) Brand Ads
C) Page Post Ads.
23) Which of the following uses software installed at the ISP level to track user clickstream behavior? A) shopping carts B) trusted computing environments C) deep packet inspection D) DRM
C) deep packet inspection
60) Which of the following is the most popular use for mobile devices? A) shopping B) socializing C) entertainment D) performing tasks, such as finances
C) entertainment
62) People spend the most time doing which of the following when using a mobile device? A) watching videos B) interacting on social networks C) listening to music D) reading news and magazines
C) listening to music
12) A social consequence of the richness of Internet information is: A) an increase in shallowness. B) an increase in the ease of creating misleading information. C) very persuasive messages might reduce the need for multiple independent sources of information. D) an increase in vulnerability to hacking attacks.
C) very persuasive messages might reduce the need for multiple independent sources of
6) Which ethical principle emphasizes putting oneself into the place of others and thinking of oneself as the object of the decision? A) The Golden Rule B) Universalism C) Collective Utilitarian principle D) The Social Contract Rule
A) The Golden Rule
42) Which of the following involves using the inherent strength of social networks to encourage visitors and fans to share their Likes and comments with friends? A) social density B) engagement C) amplification D) dark social
C) amplification
48) Promoted Video is the source of over 60% of Twitter's ad revenue. A. TRUE B. FALSE
TRUE
20) Which of the following Twitter marketing tools provides marketers with a real-time digital dashboard so they can see tweet activity about a TV show, commercial, or brand? A) Promoted Trends B) Amplify C) Twitter Cards D) Promoted Accounts
B) Amplify
9) Which ethical principle asks you to consider the impact of your decision if the principles underlying your decision became an organizing principle of the entire society? A) The Golden Rule B) Risk Aversion C) Slippery Slope D) The Social Contract Rule
D) The Social Contract Rule
21) Which of the following Twitter marketing tools involves a coupon or other promotional offer that appears in users' Twitter timeline? A) Promoted Tweet B) Promoted Trend C) Promoted Account D) Twitter Card
D) Twitter Card
21) Which of the following is not aimed at strengthening the ability of law enforcement agencies to monitor Internet users without their knowledge? A) USA PATRIOT Act B) Homeland Security Act C) Cyber Security Enhancement Act D) USA Freedom Act
D) USA Freedom Act
65) Which of the following is not a major provider of mobile display advertising? A) MoPub B) Verizon Media C) AdMob D) Webtrends
D) Webtrends
11) Encouraging users to click a Like button is an example of which step in the social marketing process? A) fan acquisition B) brand strength C) community D) amplification
D) amplification
20) Which of the following basic ethical concepts plays an important role in defining privacy? A) responsibility B) accountability C) liability D) due process
D) due process
25) The number of people exposed to pins on Pinterest is a measure of which of the following? A) engagement B) community C) brand strength D) fan acquisition
D) fan acquisition
12) Your Facebook News Feed includes all of the following except: A) status updates. B) app activity. C) Likes. D) tweets
D) tweets
16) The principle of responsibility means that individuals, organizations, and societies should be held accountable to others for the consequences of their actions. A. TRUE B. FALSE
FALSE
46) Facebook does not sell display ads. A. TRUE B. FALSE
FALSE
51) TikTok is owned by Facebook. A. TRUE B. FALSE
FALSE
6) In 2020, the amount spent on local (digital) marketing is expected to exceed the amount spent on mobile marketing. A. TRUE B. FALSE
FALSE
45) Pinterest's Shopping Pins requires a merchant to have a product catalog uploaded to Pinterest. A. TRUE B. FALSE
TRUE
49) Pinterest's users are predominantly women. A. TRUE B. FALSE
TRUE
50) In 2020, Millennials and Gen-Zers together represent about 85% of Snapchat's monthly active U.S. users. A. TRUE B. FALSE
TRUE
70) Traditional retail products and travel services are the source of much of the current growth in m-commerce. A. TRUE B. FALSE
TRUE
82) Eddystone is an open-source standard for beacon technology. A. TRUE B. FALSE
TRUE
27) Which of the following is a core Fair Information Practices (FIP) principle? A) Choice/Consent B) Access/Participation C) Security D) Enforcement
A) Choice/Consent
26) Which of the following is an online service specifically aimed at measuring the impact of Pinterest and other visual social media? A) TweetDeck B) Curalate C) Amplify D) Webtrends
B) Curalate
