Ch8

______refers to the fact that stimuli positioned close together are perceived as belonging to the same category.

Proximity

Madison doesn't know much about Virtual Reality headsets, so when she went shopping for one, she decided on the model that had the highest price and best warranty as well as one he had seen a lot of advertising for. Madison used these factors as________.

Quality signals

________refers to the capacity of individuals to attend and process information.

Ability

For a period of time, Energizer batteries used mock commercials for seemingly boring, mundane products. A few seconds into the mock commercial, viewers heard the distinctive drumbeat of the Energizer Bunny before it even marched across the screen. Several viewers said that when they heard the drums, they looked at and attended to the commercial because they like the bunny. However, over time, viewers stopped paying attention to the commercial. What theory suggests that if a stimulus doesn't change, over time we adapt or habituate to it and being to notice it less?

Adaption level theory

When Abigail sees an ad with a kitten or puppy, she always pays attention because seeing them makes her feel so happy. This emotional or feeling response triggered by the ads is known as_____.

Affective interpretation

_______occurs whn one fast-forwards through a commercial on a prerecorded program, and ________involves switching channels when a commercial appears.

Zipping; zapping

_____ represents the density of stimuli in the environment.

Clutter

Individuals' interpretation of stimuli tend to be consistent with their expectation, and effect referred to as_________.

Expectation bias

________occurs when a stimulus is placed within a person's relevant environment and comes within range of their sensory receptor nerves.

Exposure

Which of the following stages of the information-processing model constitutes perception?

Exposure, attention and interpretation

A new company that developed a touch screen projector system, while initially for universities and business, it now has a consumer version and is running a commercial that is 60 minutes long. The inventor of the system shows the versatility and uniqueness of the product, and several 'regular' people demonstrating how easy it is to use. In fact, this system does far more because of the many different ways it can be utilized. Viewers can call the 800 number or visit the website to purchase this product. This is an example of a(n)_________.

Infomercial

Josh was gathering information on new flat screen HDTVs because he wanted to purchase one for his household. He bought several electronic product magazines, visited several electronics stores, search the internet, and paid attention to the ads in the newspaper to learn more about this product. However, he was confronted with so much information that he could not attend to all of it. In fact, it got to the point that he would not attend to it and become frustrated. This is an example of________.

Information overload

______is a series of activities by which stimuli are perceived, transformed into information, and stored.

Information processing

Which of the following is considered an individual factor affecting attention?

Intensity

_______is separating a stimulus object from other objects.

Isolation

Which side of the brain is primarily responsible for verbal information, symbolic representation, sequential analysis, and the ability to be conscious and report what is happening?

Left

Which of the following statements is true regarding subliminal stimuli

A subliminal ad is different from a 'normal' ad in that is 'hides' key persuasive information within the ad by making it so weak that it is difficult or impossible for an individual to physically detect.