chapter 10

indirect marketing channel

a marketing channel containing one or more intermediary levels.

conventional distribution channel

a separate business seeking to maximize its own profits

marketing channel

a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user

A(n) __________ coordinates successive stages of production and distribution through the size and power of one of the parties.

administration vertical marketing system

intensive disturbution

as many as possible

horizontal marketing system

channel arrangement in which two or more companies at one level join together to follow a new marketing opportunity.

Disintermediation

cutting out of marketing channel intermediaries

thrid-party logistics provide

get client's product to market

contractual vertical marketing system

independent firms at different levels of production and distribution joining together through contracts.

exclusive distribution

limit number of dealers

Integrated logistics management

logistics concept that emphasizes teamwork—both inside the company and among all the marketing channel organizations

selective distirbution

more then one but fewer than all

direct marketing channel

no intermediary level

Marketing logistics is __________.

planning, implementing, and controlling the physical flow of materials, final goods, and related information from points of origin to points of consumption to meet customers' requirements at a profit

Multichannel marketing

selecting, managing, and motivating individual channel members and evaluating their performance over time

multichannel distribution system

uses a single firm to set up two or more marketing channels to reach one or more customer segments.