Chapter 10 RAT
marketspace
A broad term to describe extending a marketplace beyond traditional boundaries is called _______
content provider
A(n) ________ is an Internet business model in which information content is sold and distributed.
transaction broker
A(n) ________ is an Internet business model where users save time and money by processing online sales transactions and generating a fee for each transaction
electronic data interchange (EDI)
About 80 percent of online B2B e-commerce is still based on proprietary systems for ________
electronic data interchange
The acronym EDI stands for ________
e-commerce
The fastest growing form of retail trade in the United States, Europe, and Asia is _______
free/freemium revenue model
What revenue model offers basic services or content for free, while charging a premium for advanced or special features?
E
Which of the following options is NOT a unique feature of e-commerce technology? A. There is one set of technical standards across the globe. B. The information density has increased. C. The consumer is a participant in the process of delivering products or services. D. Marketing messages are more personalized, and products are customized. E. Our geographic boundaries now determine our network experience
software as a service
In information systems, SaaS stands for ________.
social media
According to the e-commerce presence map, activities including conversation are a(n) ________ type or presence.
social, mobile, and local
E-commerce has become more ________
social media
Facebook, Twitter, and blogs represent the typical platforms for the ________ e-commerce presence map.
70
In 2018, mobile marketing constitutes ________ percent of all online marketin
Newsletters, updates, and sales are activities related to the ________ e-commerce presence map
richness
The ________ of the web makes it possible to deliver messages with text, audio, and video simultaneously to large numbers of people.
55
_______ percent of online retailers have m-commerce Web sites.
business-to-business (B2B)
According to your text, Elemica's Web site for buying and selling chemicals is an example of ________ electronic commerce
business-to-consumer (B2C)
BarnesandNoble.com is an example of ________ electronic commerce
internet; web
E-commerce refers to the use of the ________ and ________ to transact business
dynamic pricing
If a Web site changes its prices based on the demand characteristics (e.g., concert tickets), this would be an example of ________
six
Related to social e-commerce, small world theory suggests you are only ________ link(s) from every other person on earth
by all nations around the world
Technical standards for conducting e-commerce have been adopted ________
market entry
The fact that universal technical standards for the Internet and electronic commerce exist lowers ________ costs, making it cheaper for merchants to sell their goods
mobile
The fastest growing type of B2C e-commerce is _______
location
The global positioning system (GPS) enables ________ -based services for consumers via their smartphones
removing layers and reducing costs
The primary benefit of disintermediation to the consumer is ________.
developing a clear understanding of your business objectives
The two most important management challenges when building an e-commerce site include knowing how to choose the right technology and _______
Behavioral
_____ targeting techniques increase the effectiveness of banners, rich media, and video ads
display ads
______ are currently the most successful (revenue) online marketing and advertising format
EDI
_______ enables the computer-to-computer exchange between two organizations of standard transactions such as invoices, shipment schedules, or purchase orders
