Chapter 16 Quiz
increasing the profitability of the renewable energy market.
Environmentalism does NOT typically focus its efforts on
stakeholder responsibility.
The view that an organization has an obligation to those who can affect the achievement of its objectives is referred to as
Include all significant stakeholder groups in the auditing process.
Those who are responsible for a company's CSR program should use quantitative and qualitative measurements as well as:
Levi-Strauss
Which of the following firms in the apparel industry was one of the first to conduct a life cycle assessment of the firm's major products by looking at how cotton was used in the production cycle?
lack of choice
Which of the following is NOT a major barrier marketers face when encouraging sustainable consumer behavior?
It should explain how the firm will be profitable by engaging in sustainability initiatives.
Which of the following is NOT part of a sustainability vision?
social
Which of the following is not one of the four dimensions of corporate social responsibility?
CSR is the sole responsibility of the marketing department.
Which of the following is not true regarding corporate social responsibility (CSR) programs?
Both qualitative and quantitative measurements should be used in the audit.
Which of the following statements is true regarding the audit of a corporate social responsibility (CSR) program?
legal and economic
Which two dimensions form the foundation of corporate social responsibility in that they are required of a firm?
a limited change.
Tactical greening involves
sustainability.
The 1987 United Nations report Our Common Future laid the groundwork for a modern understanding of
Eco-efficiency
Transportation companies like J.B. Hunt continuously look for ways to increase fuel efficiency. This environmentally friendly business approach is most in line with a(n) _______ strategy.
Clean Water Act
What 1972 environmental regulation was designed to reduce industrial pollution in U.S. waters?
place
Which element of the marketing mix is critical in overcoming the low availability barrier to sustainable consumer behavior?
European
As noted in your text, 96 percent of _______ consumers say that protecting the environment is important to them.
preserving, restoring, and improving the environment.
As noted in your text, environmentalism is concerned with
making sure that production levels can cover the firm's costs.
All of the following are ways in which a firm might be engaged in sustainable marketing except
sustainability
A commitment to adopting a lifestyle that meets the needs of the present without compromising the ability of future generations to meet their own needs is referred to as
green market.
A group of sustainability-oriented customers and the businesses that serve them are referred to as the
environmentalism.
A movement of citizens, government agencies, and the business community that advocates the preservation, restoration, and improvement of the environment is referred to as
quasi-strategic greening.
A type of environmental marketing activity that involves substantive changes in marketing actions as well as broad-based coordination among non-marketing activities is referred to as
India
Almost two-thirds of the decision makers in _______ consider sustainability critical to business.
conducting an audit of the program.
An organization that wants to determine how well its corporate social responsibility program is working can do so by
corporate social responsibility.
An organization's obligation to maximize its positive impact and minimize its negative impact on society is referred to as
communication.
According to your text, corporate social responsibility, sustainability, and environmentalism, whether they are implemented domestically or globally, are about
communicate a sustainability vision that highlights the potential benefits for each stakeholder.
According to your text, in order to get stakeholders to agree to sustainability initiatives, marketers must
Leaders who can thoughtfully balance the four dimensions of CSR and communicate their intentions accordingly generally succeed at implementing socially responsible behaviors.
According to your text, what is meant by good corporate leadership as a key element in developing a successful corporate social responsibility (CSR) program?
not including all significant stakeholder groups in the auditing process
According to your text, what is the biggest mistake marketers make when evaluating the success of their CSR programs?
Civic 50.
Bloomberg LP, in partnership with the National Conference on Citizenship and Points of Light, has created a scorecard of America's top community-minded companies which they call the
an organization's obligation to maximize its positive impact and minimize its negative impact on society.
Corporate social responsibility refers to
the moral standards expected by a society.
Ethics can be defined as
legal
Failure to adhere to the _______ dimension of corporate social responsibility led to the demise of Enron, Arthur Andersen, and WorldCom.
environmental cost leadership strategy.
Firms seeking a price premium for their environmentally friendly products often adopt a(n)
eco-branding
For a(n) _______ strategy to be effective, consumers must recognize a noticeable benefit from their purchase.
Quasi-strategic greening
In 2011, the Birmingham Barons minor league baseball team decided to make every package in their gift stores 100% recyclable. This is an example of _______.
eco-efficiency.
Marketers seeking to reduce costs and the environmental impact of their activities typically pursue a strategy of
beyond compliance leadership
Marketers who focus on communicating to stakeholders the company's attempts to adopt environmentally friendly practices, will most likely use which environmental marketing strategy?
corporate volunteerism
The Shirt Shop partners with other local businesses to run canned food drives that help combat hunger in surrounding counties. Thomas is a store employee who helps out with these events on his own time. There is no effort on the part of The Shirt Shop to encourage employees to participate, Thomas is helping out of his own free will. This is an example of _______.
corporate philanthropy.
The act of organizations voluntarily donating some of their profits or resources to charitable causes is referred to as
proactive in their communication approach.
The advent of social media as a communication tool for marketers has made companies
the process of creating, communicating, and delivering value to customers in a way that incorporates the concept of sustainability.
The concept of sustainable marketing refers to
economic
The duty to be profitable falls under which dimension of corporate social responsibility?
marketing
According to your text, which department is primarily responsible for the ideas and strategies that comprise a corporate social responsibility (CSR) program in many organizations?
engaging with the community to build a profitable organization
According to your text, which of the following is a central tenet of social media as it relates to CSR initiatives?
environmental cost leadership strategy.
Because green products sometimes cost more to produce than traditional products, organizations providing these products can attempt to recover the cost of their ecological investments and generate a profit by utilizing a
where significant barriers to imitation exist.
The eco-branding strategy tends to succeed in industries
environmental regulations.
The laws designed to protect the natural environment against undue harm by individuals and organizations are referred to as
corporate volunteerism.
The policy or practice of employees volunteering their time or talents for charitable, educational, or other worthwhile activities, especially in the community, is called
sustainable tourism.
The practice of recreational traveling in a way that maximizes the social and economic benefits to the local community and minimizes the negative impact on cultural heritage and the environment is referred to as
sustainable marketing.
The process of creating, communicating, and delivering value to customers in a way that recognizes and incorporates the concept of sustainability is referred to as
marketing strategy.
The process of developing an organization's corporate social responsibility program begins when a firm incorporates a focus on fulfilling the economic, legal, ethical and philanthropic dimensions into its
Distrust
Tom refuses to take his family on a vacation of SeaWorld ever since he read that a group of people filed lawsuits against the company, claiming mistreatment of various killer whales in the park. Despite the claims, SeaWorld maintains that they have done nothing wrong. Regarding encouraging sustainable consumer behavior, which barrier does Tom most relate to in the sustainability claims made by SeaWorld?
Walmart
What global retailer initiated a $30 million project aimed at lifestyle and environmental improvements, including employee participants who learned about the importance of embracing environmental sustainability?
stakeholder responsibility
What is the driving consideration across the four dimensions of corporate social responsibility?
good stakeholder management
What key element of developing a successful corporate social responsibility (CSR) program is exhibited when a company meets with the community to understand the impact that water usage by its manufacturing plant will have on the surrounding areas?
products quality
When it comes to encouraging sustainable consumer behavior, marketers must overcome consumers' negative perceptions. According to your text, these negative perceptions revolve around the
sustainable value innovation strategy
Which environmental marketing strategy entails re-shaping the industry through the creation of differential value for consumers and through making contributions to society in the form of both reduced costs and reduced environmental impact?
eco-efficiency
Which environmental marketing strategy involves identifying environmentally friendly practices that also have the effect of creating cost savings and driving efficiencies throughout the organization?
beyond compliance leadership
Which environmental marketing strategy involves showing customers that the company does more than the competition to implement an environmental strategy?
