Chapter 18: Speaking on Special Occasions - Public Speaking
Speeches of Introduction
Be brief, Accurate, Adapt to the occasion, Adapt to main speaker, Adapt to audience, Create sense of anticipation and drama
Speeches of Acceptance
Be brief, and acknowledge losers and organization
Make sure Remarks are Completely Accurate
Check with speaker ahead of time to make sure your introduction is accurate in every respect
Adapt Your Remarks to the Occasion
Formal occasions require formal speeches
Commencement Address
Graduation speech and focuses on positive future
Types of Speeches
Keynote Address, Commencement Address, and Public Relations Address
Try to Create a Sense of Anticipation and Drama
Leave the audience in suspense about the speaker
Keynote Address
Main Speaker's speech and about 45 minutes to an hour
Adapt Your Remarks to the Main Speaker
Make sure the main speaker is completely comfortable with the speech content
Adapt Your Remarks to the Audience
Make the audience want to hear the speaker on the subject
Commemorative Speeches
Pay tribute to something/someone, inspire audience, arouse emotions and use creative language
Toasts/Wedding Specches
Strive for warmth, don't read of paper, focus on person or couple, and end with toast
Public Relations Address
To inform the audience, discuss needs or problems, anticipate criticism, and positive focus on brand
Be Brief
no more than two to three minutes long or shorter
Eulogies
speech of tribute for deceased, mention achievements, express loss/sadness, and end with encouragement