Chapter 28 Quiz

Loyalty programs generally succeed by giving discounts to best customers.

False

Sales contests are for sales people and do not include intermediaries.

False

Which of the following may be part of a promotion? (check all that apply)

- Discounts - Consumer awareness goals - Sales goals - Budgeting

Which is true about Push and Pull?

A trade promotion is "Push"

Which of the following is advertising paid for by manufacturers to reimburse retailers?

Cooperative Advertising

Which of the following elements of the promotional mix are "Premiums"?

Toys

Which word best describes games of skill?

Contests

What is the term for "All of the elements included in a promotion"?

Promotional mix

Which of the following is true about promotions? (Check all that apply)

Promotions can include advertising and Public Relations

Which of the two choices is more highly regulated?

Sweepstakes