Chapter 28 Quiz
Loyalty programs generally succeed by giving discounts to best customers.
False
Sales contests are for sales people and do not include intermediaries.
False
Which of the following may be part of a promotion? (check all that apply)
- Discounts - Consumer awareness goals - Sales goals - Budgeting
Which is true about Push and Pull?
A trade promotion is "Push"
Which of the following is advertising paid for by manufacturers to reimburse retailers?
Cooperative Advertising
Which of the following elements of the promotional mix are "Premiums"?
Toys
Which word best describes games of skill?
Contests
What is the term for "All of the elements included in a promotion"?
Promotional mix
Which of the following is true about promotions? (Check all that apply)
Promotions can include advertising and Public Relations
Which of the two choices is more highly regulated?
Sweepstakes