Chapter 5: Developing a Global Vision

Direct Investment

Active ownership of a foreign company or of overseas manufacturing or marketing facilities. Have either a controlling interest or a large minority interest in the firm.

Contract Manufacturing

Foreign company produces a certain volume of products to specification, with the domestic firm's brand name on the goods

Global Marketing Strategy for Same Product Same Message

One Product-One Message

The Global Marketing Mix

One Product-One Message Promotion Adaption Product Adaption Product Invention

Global Marketing Strategy for Change Product Same Message

Product Adaption

Global Marketing Strategy for Change Product Change Message

Product Invention

Global Marketing Strategy for Same Product Change Message

Promotion Adaption

Licensing and Franchising

Selling a license to manufacture it's companies product to someone in a foreign country.

Exporting

Selling domestically produced products in other countries

Joint Venture

Domestic firms buy part of a foreign company or joins with a foreign company to create a new entity.

5 Methods for entering the global market place from least risky/return to most risky/return

Exporting Licensing and Franchising Contract Manufacturing Joint Venture Direct Investment