Chapter 5

Select all that apply The AIM process includes which of the following steps?

AUDIENCE INFORMATION GATHERING MESSAGE DEVELOPMENT

AIM is a process for ______ the writing of useful business messages. publishing reviewing critiquing planning

Answer Planing

Which of the following are accurate descriptions of the meta message of a business communication?

Correct Answer It is the overall message conveyed by the communication. It is conveyed as a combination of content and tone.

An audience's assessment of a business communication message is largely based on the author's Multiple choice question. nonverbal messages. constraints. reaction. credibility.

Credibility

Information Gathering Components

Identify the business problems Analyze the business problems Clarify objectives

True or false: Business messages can be strengthened to counteract issues concerning low credibility.

True

Which of the following are aspects of setting up the logic of a business message? (Choose all that apply.)

defining a call to action identifying supporting points arranging message logic

AIM

It focuses on three areas 1) Audience analysis 2) Information gatherings 3) Message development