Chapter 5 M

A simple model of consumer behavior suggests that marketing stimuli and other major forces enter the​ consumer's "black​ box." This black box has two​ parts: ________ and​ ________. A. the​ buyer's characteristics and the​ buyer's decision process B. the​ buyer's actual buying power and the​ buyer's decision process C. the​ buyer's characteristics and the​ buyer's actual buying power D. the​ buyer's preferences and the​ buyer's actual buying power E. the​ buyer's preferences and the​ buyer's decision power

A

Occupation, age, and lifestyle are​ _________ factors that influence consumer buyer behavior. A. social B. psychological C. personal D. social class E. cultural

C

Consumers go through a distinct process in making a purchase. Of the​ following, which is the final step in that​ process? A. Making a purchase B. Gathering information C. Recognizing a need D. ​Post-purchase behavior E. Evaluation of alternatives

D

Which of the following is NOT among the major factors influencing consumer buying​ behavior? A. Commercial B. Personal C. Psychological D. Social E. Cultural

A

​__________________ determines whether the buyer is satisfied or dissatisfied with a purchase. A. The relationship between the​ consumer's expectations and the​ product's perceived performance B. The relationship between the price of the product and the level of customer service provided C. The relationship between the price of the product and the​ product's perceived performance D. The relationship between the​ consumer's expectations and how others evaluate the product E. The relationship between the​ consumer's expectations and where the product was purchased

A

​_________ refers to the set of​ values, perceptions,​ wants, and behaviors learned by a member of society from family and other important institutions. A. Personality B. Attitude C. Culture D. Learning E. Social class

C

The second step in the buyer decision process might include seeking more information. Sources of information vary. Commercial sources normally​ ________ the​ buyer, but personal sources​ ________ products for the buyer. A. ​inform; differentiate B. ​mislead; legitimatize or evaluate C. ​stimulate; legitimatize or evaluate D. ​inform; legitimatize or evaluate E. create value​ for; evaluate

D

Which of the following correctly defines the consumer​ market? A. Retailers who sell goods and services to consumers B. Individuals who spend more than​ $1,000 a year on purchases C. Any business that sells goods and services to other businesses D. Individuals and households that buy goods and services for personal consumption E. ​Manufacturers, retailers, and consumers

D

Generally, the​ consumer's purchase decision will be to buy the most preferred​ brand, but two factors can come between the purchase intention and the purchase decision. These two factors are​ ________. A. attitudes of others and unexpected economic factors B. unexpected price adjustments or changes and unexpected competitor products C. negative product reviews and unexpected situational factors D. attitudes of others and expected situational factors E. attitudes of others and unexpected situational factors

E

When making a​ purchase, the buyer goes through a decision process consisting of all of the​ following: ________. A. need​ recognition, information​ search, evaluation of​ alternatives, purchase​ decision, and product evaluation B. need​ recognition, product​ search, evaluation of​ alternatives, purchase​ decision, and​ post-purchase behavior C. want​ recognition, information​ search, evaluation of​ alternatives, purchase​ decision, and​ post-purchase behavior D. need​ recognition, information​ search, product​ selection, purchase​ decision, and​ post-purchase behavior E. need​ recognition, information​ search, evaluation of​ alternatives, purchase​ decision, and​ post-purchase behavior

E

Which of the following correctly defines the consumer​ market? A. ​Manufacturers, retailers, and consumers B. Any business that sells goods and services to consumers C. Individuals who spend more than​ $1,000 a year on purchases D. Retailers who sell goods and services to consumers E. Individuals and households that buy goods and services for personal consumption

E