Chapter 5 (Worksheet 5)

GE operates a company trading site where it posts purchasing needs, invites bids, negotiates terms, and places orders. This is an example of a(n) ________.

Company Buying Site

A child in the United States is exposed to many values including achievement and success, freedom, individualism, hard work, and material comfort. These are symbolic of American _________.

Culture

Which of the following is a social factor that influences consumer buying behavior?

Family

___________ is the process by which people select, organize, and interpret information to form a meaningful picture of the world.

Perception

____________ refers to the unique psychological characteristics that distinguish a person or group.

Personality

Harper Farms raises chicken. For years, it has used wooden coops for hauling its poultry to market. When the owner, Jane Harper, went to reuse some of her coops, she noticed many off them could not be sufficiently cleaned for reuse and needed to replaced. Which stage of the business buying decision process was Harper in when she decided to replace he old coops?

Problem recognition

The McDonald's corporate brand name and golden arches can be classified as _____________ that may potentially stimulate an individual's attention and decision about whether or not to dine at the restaurant.

cues

Which of the following is a personal factor that influence a consumer's buying behavior?

life-cycle stage

Which of the following is a psychographic characteristic of a consumer?

lifestyle

_______ are the most affluent and brand conscious demographic segment in the United States

Asian Americans

Jeff is in the process of buying a new car. He carefully analyzes the features that he wants in a car, and perceives significant differences in price, quality, and features among three of his favorite models. He rates the models in each factor and ranks them in the order of his preference. to which of the following stages of the buyer decision process will Jeff most likely process next?

Evaluation of alternatives

Which of the following needs in Maslow's Hierarchy is generally satisfied last?

Self-Actualization

When marketers want to promote their products and services through word- of-mouth marketing programs, they typically begin by

generating person-to-person brand conversations

Becca wants to buy a new coat. She asks her friends to recommend a store and/or a style of coat. She looks for sale advertisements for coats in newspapers and also visits nearby stores to check if she can find something in her budget. In this case, Becca is most likely in the ________ stage of the buyer decision process.

information search

Which of the following is the first stage of the buyer decision process?

need recognition