Chapter 7

Which of the following subject lines is most effective? a. Free Quote b. Attend Our Sales Meeting on January 30 c. Meeting d. Help!

Attend Our Sales Meeting on January 30

Which of the following statements about digital media in the workplace is least accurate? a. More and more data are stored on and accessed from remote networks, not individual computers. b. Virtual private networks (VPNs) offer secure access to an organization's information from any location in the world that provides an Internet connection. c. Social media networks such as Twitter have transformed communication from one-on-one conversations to one-to-many transmissions. d. Desktop computers are still the most popular choice in most business offices.

Desktop computers are still the most popular choice in most business offices.

Kelly has been told that her blog posts can benefit from using the journalistic pattern. What does this mean? a. Emphasize the big news up front, supported with specifics and background information. b. Begin with specifics and background information that lead up to the big news. c. Make every blog posting controversial in some way to generate discussion. d. Make sure that every blog posting contains information pulled from the front pages of major newspapers.

Emphasize the big news up front, supported with specifics and background information.

Lorie will be communicating with her new colleagues using text messages and wants to make sure that she is following proper etiquette. What is the best advice you can give her? a) Although it would be rude for you to make a call in a restaurant or during a meeting, it's acceptable to text. b) Be concerned if you don't get an immediate reply after texting a colleague. c) Identify yourself by name when texting a new colleague who doesn't have your number. d) Text while having a face-to-face conversation with a colleague to show how well you are able to multitask.

Identify yourself by name when texting a new colleague who doesn't have your number.

Liliana must be able to access her company's accounting records and accounting software from remote locations. What technology will allow her to store and to access data and software application in remote network clusters? a) E-mail b) Cloud computing c) Social networking sites d) Twitter

b) Cloud computing

Which of the following is not a standard guide word used in e-mail messages and memos? a) TO: b) RESPONSE: c) FROM: d) DATE:

b) RESPONSE:

Jeff is starting a new business blog and wants to be able to compete with established blog sites. He has asked for your advice. What should you tell him? a) Never provide links to other blogs because your visitors might like those blogs more than yours. b) Use a commercial hosting site such as Blogger, Tumblr, or WordPress. c) Choose one topic and stick with it to give your blog stability. d) It is better to post long messages infrequently than to post short messages frequently.

b) Use a commercial hosting site such as Blogger, Tumblr, or WordPress.

What is a disadvantage of text messaging? a. Texting is a relatively high-cost substitute for voice calls. b. Employees using free consumer-grade instant messaging systems might reveal privileged information and company records. c. Text messaging is an indiscreet way of communicating. d. Using text messaging on the job lowers productivity.

b. Employees using free consumer-grade instant messaging systems might reveal privileged information and company records.

Which of the following statements about blogs is most accurate? a) Although wikis allow visitors to leave public comments, blogs do not. b) Almost all blogs on the Web are active, meaning that posts were published within three months. c) Marketing firms are looking closely at blogs because blogs can invite spontaneous consumer feedback faster and more cheaply than traditional consumer research tools. d) Blogs are always written by just one person.

c) Marketing firms are looking closely at blogs because blogs can invite spontaneous consumer feedback faster and more cheaply than traditional consumer research tools.

What is the biggest advantage of business blogs? a) They are easy to maintain. b) They are exempt from possible legal litigation. c) They potentially reach a far-flung, vast audience. d) All are advantages of business blogs.

c) They potentially reach a far-flung, vast audience.

Aimee has discovered a production problem that will cause this month's shipments to be a few days late. Because her Brazilian customers will need to know about this problem right away, Aimee should a. send an e-mail message. b. send a memo c. arrange for a face-to-face visit d. write a letter

send an e-mail message.

Memos are necessary for important internal messages a) that inform employees who don't may not have access to e-mail. b) that are too long for e-mail. c) that meet all of these criteria. d) that demand formality.

that meet all of these criteria.

Chatham Industries would like to provide live tech support to its customers. What is the best communication channel for doing this? a) Podcast b) Blog c) E-mail d) Instant messaging

Instant messaging

Daniel is resigning from his position as a management consultant and would like a permanent record of his official resignation. Which of the following is the best communication channel for him to resign and to inform his supervisor of his resignation? a) Facebook status update b) E-mail message c) Letter d) Text message

Letter

What is the most accurate statement about the use of blogs to provide up-to-date information to the press and the public? a) Many companies now use blogs for crowdsourcing promotions to connect with their customers and to generate buzz that they hope will go viral on the Internet. b) Blogs are usually used internally and are seldom used to provide company information to the press and the public. c) Blogs can replace other communication channels in a PR crisis or an emergency. d) Blogs that provide information to the press and the public should be written only by top managers.

Many companies now use blogs for crowdsourcing promotions to connect with their customers and to generate buzz that they hope will go viral on the Internet.

Which of the following is not a common business use of blogs? a. To invite opinions and feedback from customers and industry experts b. To recruit potential employees c. To allow remote team members to share information and to access and edit their documents online d. To provide up-to-date company information to the press and the public

To allow remote team members to share information and to access and edit their documents online

What is a benefit of instant messaging? a. Instant messaging allows people to share information immediately and make decisions quickly. b. All of these choices are benefits of instant messaging. c. Instant messaging allows real-time communication with colleagues anywhere in the world. d. Instant messaging is a convenient alternative to the telephone.

All of these choices are benefits of instant messaging.

Which of the following actions on electronic media could get you in trouble or even fired? a. All these actions on electronic media could get you in trouble or even fired. b.Forwarding sexually explicit jokes to your coworkers c. Storing embarrassing or potentially illegal personal information on your office computer d.Tweeting about how much you dislike your job

All these actions on electronic media could get you in trouble or even fired.

Which of the following is a similarity in e-mail messages and memos? a. Both generally close with action information, a summary of the message, or a closing thought. b. All of these are similarities in e-mail messages and memos. c. Both usually carry sensitive information. d. Both are used only for internal messages.

Both generally close with action information, a summary of the message, or a closing thought.

What tool allows business people to monitor many news sources in one convenient spot? a. LinkedIn b. Google c. No tool currently exists for this purpose. d. RSS (really simple syndication)

RSS (really simple syndication)

Alonzo has just been assigned to create a blog to use for market research and viral marketing. What advice would you give him? a. Use a variety of hard-sell tactics to get the word out about his company's products. b. Realize that blogs are useful for getting feedback only from customers, not industry experts. c. Scrutinize the blogosphere for buzz and for positive or negative postings about his organization and its products. d. Alonzo should follow all these suggestions.

Scrutinize the blogosphere for buzz and for positive or negative postings about his organization and its products.

Ashley has just been hired for her first full-time position and has been told that she can use social media on the job. What should she do to appear professional and to ensure that she keeps her job? a. Share only information, images, and media online that she would be comfortable sharing opening in the office. b. Ashley should do all of these. c. Accept friend requests from only her colleagues whom she likes and with whom she gets along. d. Immediately send a friend request to her boss to show that she's a team player.

Share only information, images, and media online that she would be comfortable sharing opening in the office.

Which of the following statements is most accurate? a.Because everything posted online is fact checked, no dangers exist for companies. b. Twitter, podcasts, and wikis are part of the new user-centered virtual environment called Web 2.0. c. Consumers today remain passive and must rely on what is posted online for them. d. The Internet has gatekeepers who filter all online content, as is done with traditional print and visual media.

Twitter, podcasts, and wikis are part of the new user-centered virtual environment called Web 2.0.

Virginia has just been hired by a marketing firm that uses social and other electronic media. What advice should Virginia follow to protect herself? a) Learn her company's rules about the use of electronic media. b) Not worry about anything because what she does personally online cannot affect her professionally. c) Send a Facebook friend invite to her boss. d) Avoid using social media altogether.

a) Learn her company's rules about the use of electronic media.

How do organizations use blogs? a) Organizations use blogs for all these purposes. b) To build brands c) To develop relationships d) To create virtual communities

a) Organizations use blogs for all these purposes.

Michelle has just been appointed to a virtual team that will use a wiki to keep in touch, and she wants to be a valuable team participant and contributor to the wiki. What is the best advice you can give her? a) Verify all facts before posting them to the wiki. b) Post controversial and provocative comments to make the wiki interesting. c) Expect to get recognition for everything you post to the wiki. d) Because the wiki is being used only by your team members, don't worry about using correct grammar or spelling.

a) Verify all facts before posting them to the wiki.

What is the most accurate statement about podcasts? a) Webcasting for audio and vcasting for video content are more accurate terms to use in place of podcast and podcasting. b) Audio and video files can be played only on Apple's iPod. c) Podcasts are the most popular and widely used segment of Web 2.0. d) All podcasts are prerecorded and then streamed over the Web.

a) Webcasting for audio and vcasting for video content are more accurate terms to use in place of podcast and podcasting.

Shondra is starting a new administrative position and knows that she'll be writing a lot of e-mail messages. What is the best advice you can give her? a. Don't put anything in an e-mail message that you wouldn't post on your office door. b. Once an e-mail message is deleted, it's gone forever. c. Use "Reply All" every time you respond to an e-mail message to ensure that everyone sees your reply. d. Because e-mail is informal, you don't have to write messages using complete sentences.

a. Don't put anything in an e-mail message that you wouldn't post on your office door.

What is the most accurate statement about instant messaging (IM) and text messaging? a) Text messaging enables you to use the Internet to communicate in real time in a private chat room with one or more individuals. b) Because instant messaging and text messaging are used by so many teenagers, using these tools on the job will make you look immature and unprofessional. c) Instant messaging and text messaging must be done from a desktop computer. d) Text messaging requires a short message service (SMS) supplied by a cell phone service provider or a voice over Internet protocol (VoIP) service.

d) Text messaging requires a short message service (SMS) supplied by a cell phone service provider or a voice over Internet protocol (VoIP) service.

Rowena must read and reply to several e-mail messages. What is the best tip she can follow to make sure that she handles her e-mail professionally? a. Print every e-mail message she receives to make sure she has proper documentation. b. Read and reply to each e-mail message in her inbox before moving on to the next message. c. If she can't reply to a message within 24 hours, just delete the message. d. Change the subject line if the subject line changes

d. Change the subject line if the subject line changes

The most important part of an e-mail message is its ____________________. a. conclusion b. opening greeting c. body d. subject line

d. Subject line

As Nathan begins his business career, he will probably find himself writing more ____ than other types of messages. a. letters b. text messages c. memos d. e-mail messages

e-mail messages