Chapter 9 Quiz 2

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E-Lab (the "E" stands for experience) has project teams perform field research for its clients. Project teams at E-Lab have designed a new over-the-counter cold medicine by studying the process of how people get sick; they have helped create a new station wagon for a major carmaker; and they have helped backpack maker JanSport design a completely new way of displaying its products in sporting goods stores. You can expect E-Lab's project teams to be ____.

all of these

Which of the following is an advantage associated with the use of project teams?

all of these

The job of the concepts managers at Starbucks is to use a cross-functional team to develop four to six new beverages annually. Starbucks uses a cross-functional team because it ____.

allows the company to use employees from various departments with varying perspectives to attack the task

Which of the following is a factor that companies should carefully manage in order to increase the likelihood that teams will succeed?

bureaucratic immunity

E-Lab (the "E" stands for experience) has project teams perform field research for its clients. These project teams are composed of students of theology, actors, and musicians as well as the more traditional marketing experts and statisticians. Each member of the group is trained to conduct observational research, interview clients, and understand the marketing impact of what they learn. E-Lab uses ____ to make its project teams more efficient.

cross training

When teams are used properly and in the right settings, work teams can ____.

do all of these

The manager wants to encourage cognitive conflict. According to the text, should she also push for a team consensus?

no, because requiring team consensus gives everyone on the team veto power

In the autonomy continuum (which shows how five kinds of teams differ in terms of autonomy), the correct sequence, from low team autonomy to high team autonomy, is ____.

traditional work groups, employee involvement teams, semi-autonomous work groups, self-managing teams, and self-designing teams


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