Chapter Quiz 1

An example of a company using the content provider model is: a. eBay b. Rhapsody c. Priceline d. Dell

Rhapsody

The Internet is a worldwide system of computer networks.

True

________ are a kind of middleware software that provides the glue connecting traditional corporate systems to the customer as well as all the functionality needed to conduct e-commerce. Web page servers Database servers Application servers Content management servers

Application servers

Which of the following is not an example of the bricks-and-clicks e-tailing business model? Bluefly Walmart Sears Staples

Bluefly

Which of the following statements is not true? Management scientists are interested in e-commerce as an opportunity to study how business firms can exploit the Internet to achieve more efficient business operations Economists take a purely technical approach to e-commerce There are two primary approaches to e-commerce: behavioral and technical No one academic perspective dominates research about e-commerce

Economists take a purely technical approach to e-commerce

Tier 1 ISPs provide Internet access to consumers and businesses.

False

Which of the following describes the basic web policy of large firms during the Invention period? Maintain a basic, static website depicting the firm's brand Use the Web to sell complex goods and services online Integrate social networks and the mobile platform with website marketing Emphasize the necessity for the Web to generate profits

Maintain a basic, static website depicting the firm's brand

2) Which of the following uses a subscription revenue model for books? A) Spotify B) Scribd C) Rhapsody D) Pandora

Scribd

Which of the following is the core communications protocol for the Internet? TLS TCP/IP Telnet FTP

TCP/IP

The backbone of the Internet is formed by: Tier 1 ISPs Internet Exchange Points (IXPs) Metropolitan Area Exchanges (MAEs) Network Access Points (NAPs). Next

Tier 1 ISPs

E-commerce technologies provide a unique, many-to-many model of mass communication.

True

Firms that fail to produce returns greater than alternative investments typically go out of business.

True

HTML is used to format the structure and style of a web page.

True

Prior to the development of e-commerce, websites primarily delivered static HTML pages.

True

Storing HTML pages in RAM rather than on a server's hard drive is an expensive way to fine-tune the processing architecture of a website.

True

The Jumpstart Our Business Startups (JOBS) Act, and issuance of enabling regulations by the Securities and Exchange Commission, allows a start-up company to use crowdfunding to solicit investors to invest in small and early-stage start-ups.

True

Snapchat's Lenses feature is an example of which of the following? A) virtual reality B) artificial intelligence C) augmented reality D) chatbot

augmented reality

Which of the following is a characteristic of the Consolidation phase of e-commerce? A) predominance of pure online strategies B) emphasis on revenue growth versus profits C) brand extension and strengthening becomes more important than creating new brands D) shift to a technology-driven approach

brand extension and strengthening becomes more important than creating new brands

Organizations that typically provide an array of services to start-up companies along with a small amount of funding are referred to as: incubators angel investors crowd funders venture capital investors.

incubators

Which of the following refers to any disparity in relevant market information among parties in a transaction? A) information asymmetry B) unfair competitive advantage C) imperfect competition D) dynamic pricing

information asymmetry

In general, the key to becoming a successful content provider is to: provide online content for free own the content being provided provide other services as well as online content own the technology by which content is created, presented, and distributed

own the content being provided

Portals primarily generate revenue in all of the following ways except: A) charging advertisers for ad placement B) collecting transaction fees C) sales of goods D) charging subscription fees.

sales of goods

Above all, e-commerce is a ________ phenomenon.

technology driven

The term unfit fitness refers to a situation in which employees of a firm have the wrong skills for the current environment.

true

Which of the following is the best definition of transaction cost? A) the expense of changing national or regional prices B) the cost of participating in a market C) the cost of finding suitable products in the market D) the cost merchants pay to bring their goods to market

the cost of participating in a market

Which of the following is not a limitation of the current Internet? architectural restrictions, which stipulate that numerous requests for the same file must each be answered individually, slowing network performance the continued reliance on cables and wires for connectivity limited bandwidth, which causes congestion and cannot adequately handle video and voice traffic the difficulty in expanding capacity by adding servers and clients

the difficulty in expanding capacity by adding servers and clients

The basic value proposition of community providers is: A) they offer a fast, convenient one-stop site where users can focus on their most important concerns and interests B) they offer consumers valuable, convenient, time-saving, and low cost alternatives to traditional service providers C) they create a digital electronic environment for buyers and sellers to meet, agree on a price, and transact D) they increase customers' productivity by helping them get things done faster and more cheaply.

they offer a fast, convenient one-stop site where users can focus on their most important concerns and interests.