Chapters 6

Which of the following can be categorized under the cognitive component of an attitude? Select one: a. Knowledge of the product b. Emotional reactions c. Value placed upon the product d. Buying behaviors

a. Knowledge of the product

Which of the following products is aimed at satisfying the esteem needs of people? Select one: a. Luxury watch b. Basic goods c. Cleaning products d. Auto safety features

a. Luxury watch

At which stage of the consumer decision-making process is cognitive dissonance most likely to occur? Select one: a. Postpurchase evaluation b. Search c. Evaluation d. Purchase decision and purchase act

a. Postpurchase evaluation

Be Wise is an insurance firm that helps people save money for retirement and health purposes. It markets its health and life insurance products with a tag line "save for future." Be Wise is trying to address which of the following needs in the Maslow's hierarchy of needs? Select one: a. Safety needs b. Physiological needs c. Esteem needs d. Social needs

a. Safety needs

Edward is looking to purchase a new laptop because he is not satisfied with the features of his old one. He gathers information from his coworkers about the new models available in the market with the desired features and lists down all the available options. The next step in Edward's decision-making process is to: Select one: a. compare the prices and features of all the available brands in his list. b. identify the problem he is facing with his current computer. c. continue looking for more options available in the market. d. purchase the product from a trusted dealer recommended by his family.

a. compare the prices and features of all the available brands in his list.

The process of applying a series of rewards and reinforcements to permit more complex consumer behavior to evolve is known as ____. Select one: a. shaping b. shadowing c. scaling d. screening

a. shaping

In a marketing context, the immediate or expected change in consumer behavior that results from experience is called a _____. Select one: a. script b. learning c. perception d. drive

b. learning

It is crucial for marketers to focus their marketing strategies on opinion leaders in a group as opinion leaders: Select one: a. possess the highest purchasing power in a group. b. represent the trendsetters who purchase products before others in the group and then influence the buying decisions of other group members. c. represent the only medium to carry information about products to general public. d. limit their purchases to the products and services typical of the social class they belong to, rather than imitating the reference group.

b. represent the trendsetters who purchase products before others in the group and then influence the buying decisions of other group members.

The postpurchase evaluation of the consumer decision process attempts to measure the: Select one: a. follow-up effectiveness of the firm. b. advertising influence on the purchase. c. consumer satisfaction with the purchase. d. selling success experienced by the vendor.

c. consumer satisfaction with the purchase.

First time drivers who are trying to decide which car to buy and how to select an insurance company, and newlyweds looking to buy their first home, both undergo the same problem solving processes with respect to their level of involvement in their buying decisions. Which of the following best describes this common buying process?​ Select one: a. ​routinized response behavior b. ​reasoned purchasing behavior c. ​extended problem solving d. ​impulse buying behavior e. ​limited problem solving

c. ​extended problem solving

Majority of the Hispanic population in the United States originate from _____. Select one: a. Peru b. Brazil c. Cuba d. Mexico

d. Mexico

In which of the following steps of the consumer decision-making process does the marketer try to help prospective buyers identify and identify potential needs? Select one: a. Search b. Evaluation of alternatives c. Postpurchase evaluation d. Problem or opportunity recognition

d. Problem or opportunity recognition

Cynthia and William enter Franklin's Electronics to buy a television set. They had previously planned to replace their 10-year-old color set with a new model of the same brand but are surprised by the array of brands the store offers, each having a special feature. They decide to take their time and look at every type of TV Franklin's has to offer. Cynthia and William are exhibiting _____ response behavior. Select one: a. routinized b. extended c. variety seeking d. limited

d. limited

The engine in Marcel's lawn mower recently stopped working. Marcel has decided that it's a better financial decision to purchase a new lawn mower rather than to replace the engine. He has decided to purchase either a Craftsman or a John Deere model. Marcel feels that the Craftsman is a high-quality lawn mower. On the other hand, his father has used a John Deere mower for years and has recommended it to him. Marcel decides to purchase the Craftsman lawn mower. ​ __________ is the process that Marcel is undergoing in deciding which lawn mower to purchase, and his purchase is being affected by ___________. Select one: a. ​consumer behavior; interpersonal influences b. ​personal factors; consumer behavior c. ​personal factors; interpersonal influences d. ​consumer behavior; personal factors e. ​interpersonal influences; consumer behavior

d. ​consumer behavior; personal factors

Philippe exhibited extended problem solving when he spent a large amount of time researching and comparing various criteria for a certain product or service. Which scenario in the choices below best describes the extended problem solving that Philippe used?​ Select one: a. ​He renewed the contract for his monthly pest control service. b. ​He opted to purchase a new flavor of ice cream instead of the flavor he normally buys. c. ​Instead of his usual morning decaf coffee, he elects to try the flavor of the month at Dunkin' Donuts. d. ​His Sports Illustrated magazine subscription ran out and he paid for another year of it. e. ​He pored over college catalogs and visited various campuses before choosing the one his son would attend.

e. ​He pored over college catalogs and visited various campuses before choosing the one his son would attend.