CIS 761 Test 10

Which of the following best describes the digital social graph?

A mapping of all online social relationships

An example of the portal business model is Facebook.

False

In the affiliate revenue model, firms derive revenue by selling information or services through partner e-commerce sites.

False

Price transparency refers to the ability of consumers to discover what merchants actually pay for products.

False

Retail consumer e-commerce is growing at single-digit rates.

False

Rich media advertisements are a sales-oriented marketing format.

False

Switching costs are the merchants' costs of changing prices.

False

Geoadvertising sends ads to users based on their

GPS location

Which of the following statements about m-commerce is not true?

In 2014, the main areas of growth are in online banking and location-based services.

What is the difference between personalization and customization, as applied to e-commerce technologies?

Personalization refers to adjusting marketing messages for a consumer; customization refers to adjusting a product or service based on a user's preferences.

Advertising networks track a user's behavior at thousands of Web sites.

True

E-commerce refers simply to the use of the Internet and the Web to transact business.

True

Indirect goods are not involved firsthand in the production process.

True

Traditional online marketing, such as display ads, is still the majority of all online marketing.

True

Web personalization is used primarily as a major marketing tool.

True

Which of the following is a milestone for the Web site development phase of building an e-commerce presence?

Web site plan

Net marketplaces

are industry owned or operate as independent --intermediaries between buyers and sellers.

Which of the following is not one of four types of presence to be considered when building an E-commerce presence?

corporate

Goods that are involved in the actual production process are referred to as

direct goods

Which of the following is a marketing format that uses banner ads and pop-ups with interactive features?

display ads

Which of the following Internet business models does Amazon.com use?

e-tailer

In the ________ revenue models, a firm offers some services for free but charges a subscription fee for premium services.

freemium

A new social mobile app you are developing allows users to find friends who are logged in and within a 10-mile radius. This would be categorized as a ________ service.

geoinfo

Compared to traditional goods, digital goods have

higher transaction costs.

The lowered costs of information storage, processing, and communication, along with the improvement of data quality, has resulted in which unique quality of e-commerce?

info density

What is the primary benefit to consumers of disintermediation?

lower costs

A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n)

marketspace

Which of the following social commerce features allows social network sites to gather and distribute to others information about which products a user likes and dislikes?

network notification

All of the following are activities related to establishing a Web presence except for

newsletters

The effort required to locate a suitable product is called

search costs

Which of the following marketing formats is sales oriented, rather than branding oriented or a mix?

search engine

In planning a robust e-commerce presence, you will want to consider the blog platform as part of your ________ presence.

social media

EDI standards that take advantage of network communications have yet to be fully implemented at the industry level.

true

All of the following are unique features of e-commerce technology, except

universality