CIS 761 Test 10
Which of the following best describes the digital social graph?
A mapping of all online social relationships
An example of the portal business model is Facebook.
False
In the affiliate revenue model, firms derive revenue by selling information or services through partner e-commerce sites.
False
Price transparency refers to the ability of consumers to discover what merchants actually pay for products.
False
Retail consumer e-commerce is growing at single-digit rates.
False
Rich media advertisements are a sales-oriented marketing format.
False
Switching costs are the merchants' costs of changing prices.
False
Geoadvertising sends ads to users based on their
GPS location
Which of the following statements about m-commerce is not true?
In 2014, the main areas of growth are in online banking and location-based services.
What is the difference between personalization and customization, as applied to e-commerce technologies?
Personalization refers to adjusting marketing messages for a consumer; customization refers to adjusting a product or service based on a user's preferences.
Advertising networks track a user's behavior at thousands of Web sites.
True
E-commerce refers simply to the use of the Internet and the Web to transact business.
True
Indirect goods are not involved firsthand in the production process.
True
Traditional online marketing, such as display ads, is still the majority of all online marketing.
True
Web personalization is used primarily as a major marketing tool.
True
Which of the following is a milestone for the Web site development phase of building an e-commerce presence?
Web site plan
Net marketplaces
are industry owned or operate as independent --intermediaries between buyers and sellers.
Which of the following is not one of four types of presence to be considered when building an E-commerce presence?
corporate
Goods that are involved in the actual production process are referred to as
direct goods
Which of the following is a marketing format that uses banner ads and pop-ups with interactive features?
display ads
Which of the following Internet business models does Amazon.com use?
e-tailer
In the ________ revenue models, a firm offers some services for free but charges a subscription fee for premium services.
freemium
A new social mobile app you are developing allows users to find friends who are logged in and within a 10-mile radius. This would be categorized as a ________ service.
geoinfo
Compared to traditional goods, digital goods have
higher transaction costs.
The lowered costs of information storage, processing, and communication, along with the improvement of data quality, has resulted in which unique quality of e-commerce?
info density
What is the primary benefit to consumers of disintermediation?
lower costs
A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n)
marketspace
Which of the following social commerce features allows social network sites to gather and distribute to others information about which products a user likes and dislikes?
network notification
All of the following are activities related to establishing a Web presence except for
newsletters
The effort required to locate a suitable product is called
search costs
Which of the following marketing formats is sales oriented, rather than branding oriented or a mix?
search engine
In planning a robust e-commerce presence, you will want to consider the blog platform as part of your ________ presence.
social media
EDI standards that take advantage of network communications have yet to be fully implemented at the industry level.
true
All of the following are unique features of e-commerce technology, except
universality