Cvent Hybrid Events Certification

How do you create invitation lists so your attendees get tailored emails?

--Advanced Settings | Edit | Advanced Filters | Field: Registration Type; Operator: =; Value: In-Person, Virtual | Save Changes --activate which emails you want to send --customize it with email designer (e.g. QR code widget, event link website widget)

How do you set admission item fees for different attendee types?

--Registration | Pricing | Edit --link different admission items to different registration paths

What features are available in the attendee hub's conference app?

--ability to view it from all different device types --design settings with ability to customize images, colors, videos --appointment scheduling (toggle on or off virtual access) and customize room availability

Important hybrid event considerations for post-event

--agreggate data --gather feedback w/ surveys --measure event success (opportunities created, # of attendees, satisfaction, etc.)

What features does the event platform side of the Attendee Hub have?

--appointment scheduling --video player --video conferencing --session list --featured sponsors --Theming (set looks to website with ability to customize color and images)

How to utilize analytics for a hybrid event?

--capture engagement data to push attendees down sales pipe --integrate data to CRM system and use marketing materials to show sponsors the value of your event --create one survey with different data from each attendee type (e.g. clicks vs. booth visits)

What video settings are available on the event platform of the attendee hub?

--choice to broadcast straight from event platform or not --Q&A (questions can be upvoted and moderators can be assigned to manage it) --chat --survey and when it's available

How do you limit which sessions and admission items are available for attendees?

--control capacity for each pass type --under admission type, Advanced Settings | Availability | select which you want to be available

What are the 3 types of data?

--event characteristics = size, whether it's private or public, etc. -- profile data = attendee characteristics you get from registration --engagement data = polling, watch retention

Important hybrid event considerations for day of event

--have contactless check in to collect data (e.g. traffic flow, room capacity, attendance) --centralize event platform and track online engagement

Important pre-event steps

--identify goals of event and goals for virtual and in-person audiences --market to target key audiences utilizing one website --physical venue w/ streaming, technological, COVID, etc. capabilities

What are important Cvent post-event features?

--marking participation (manually or automatically up on check in) --survey that starts generally and then gets more specific based on attendee type --engagement scoring (helps better target sales leads) --reward attendees with credits or certifications that can be customized and assigned manually to whoever you want or automatically upon check in

What features are available to exhibitors on the attendee hub?

--showcase sponsorship level, company description, link to website, upload files --Direct Message (enable in bound leads in event settings) --virtual meeting links (if you enable video conferencing, attendee hub will automatically create Zoom link)

How do you optimize content for hybrid event?

--tailor content to each attendee type (e.g. virtual emcee, varying content formats) --create separate agendas for in person vs. virtual --decrease session length --facilitate interaction --use production to make it 2 different experiences (EX: football game on tv has different graphics and commentary that make it totally different than in person game)

Explain how to use the Cvent Supplier network for finding a venue

--use the meeting request form to figure out appropriate search filters (search by location, hotel chain, custom questions like if they have hand sanitizer) --Venue | Discover | Safely Source --use capacity calculator (# of attendees/square footage) to help you pick a room layout and socially distance people

How do you optimize your community for a hybrid event?

--utilize technology to make it feel like one event (app, Q&A) --have some sessions that are virtual only and some that are in-person only

What is the difference between video player and video conferencing?

--video player is less interactive and for larger audiences --video conferencing is capped at 500 attendees and opens a Zoom tab to allow for audience participation

What are app visibility and locking settings?

--visibility = whether you can search for your event in cvent app --locked = only accessible to those with the event ID (registered)

What are goals of an in-person event?

1. Build a network 2. Close deals 3. Demo products

What are some virtual event goals?

1. Build awareness 2. Deliver content

What are the 4 components of hybrid events?

1. Content 2. Community 3. Sponsorship 4. Analytics

What are the advantages of a hybrid event?

1. More accessible 2. Increase global reach and access to global spkrs 3. Increases exposures which can lead to new sponsors and new sectors 4. More envionmentally sustainable 5. Opportunity to company the 2 most successful demand-generation tools: in person events and webinars

What are the biggest pitfalls of hybrid events?

1. can't use one broad approach for all attendees 2. You can't isolate your virtual attendees and you have to be mindful to bring value to them 3. Production for in person and virtual need to fit together 4. Time zones 5. Costly ==> difficult business case to make 6. Failing to leverage event's scale for sponsors

How can hybrid events help you achieve both in-person and virtual event goals?

1. increases your reach to build awareness and network 2. allows for more attendees ==> more sales 3. More attendees and eyes on the event ==> more sponsorship $$

How do you optimize sponsorship for a hybrid event?

allow virtual sponsors to have virtuals booths and meetings (via Attendee Hub)

What are event templates?

carry emails, site template, and registration paths to future events

How is the frequency of hybrid events expected to change in 2021 and 2022?

increase by about 20% bc of pandemic

What does the event diagramming feature do?

updates floorplan of your venue to show it with COVID guidelines (helpful to upload to website)