DECA Exam #2 Notecards

One reason it is important for marketing professionals to follow ethical standards is to... (PD, 74)

A. Build positive relationships with other individuals and businesses.

Two similar brand promises may be carried out differently depending on their... (CR, 15)

A. Business environments.

Which of the following quality-control methods improves quality by saving time and allowing potential problems to be caught earlier in the product design and development process:(OP, 70)

A. Concurrent engineering.

A project is officially authorized to begin by the...(OP, 67)

A. Project charter.

Which advertising medium offers the advantage of locating the promotional message near the point of purchase?(PR, 92)

B. Billboards.

A government enacts a law requiring all businesses to allow each employee a 15-minute break every four hours. This is an example of a law addressing an employee's right to... (PD, 72)

B. Fair treatment.

One way that advances in technology help businesses keep existing products on the market and extend their life cycle is by... (PM, 80)

B. Improving performance.

An important public relations activity in business involves giving public relations advice to...(PR, 94)

B. Management.

A producer can minimize channel conflict among its distributors and retailers by... (CM, 6)

B. Offering different products through each channel.

Ethical dilemmas should be thought as...(EI, 27)

B. Opportunities.

When assessing risks associated with an upcoming event, sport/event organizations should acquire input from all levels of management and...(SM, 100)

B. Vertical staff members.

Which of the following is a true statement about how technology affects the external business environment:(EC, 18)

C. Businesses must look for updated technology all the time.

The data needed for sales volume analyses and market share analyses come from...(IM, 49)

C. Company sales reports.

Which of the following types of business organizations reduces or limits the risk of its stockholders: (BL, 2, Area 2019 Mrkt Exam)

C. Corporation

What synthetics technique compares a problem with something else that is unrelated? (PM, 81)

C. Forced analogies.

Legal protection of an invention or a process granted by the government to its owners fro a certain number of years is a... (EC, 20)

C. Patent.

Which of the following helps in the interpretation of mined data: (NF, 63)

C. Visual representation.

Which of the following is a common consequence for violating rules of conduct: (PD, 76)

C. Written warning.

Which of the following would probably use a longer channel of distribution than the others: (CM, 3)

D. A bottle of shampoo

A department sore sells clothing from brands like Levi's, but also sells its own private brands of clothing, also known as _______ brands. (PM, 87)

D. Distributor.

Superior Office Company received a state contract to supply office equipment to all public schools in the area. What does the company need in order to effectively produce the contract?(OP, 69)

D. Inputs.

Businesses that carry a considerable assortment of goods but only one or a few related product lines are ________ businesses.(EC, 17)

D. Limited-line

What concept is illustrated in the following situation: A new business uses newspaper publicity and personal selling to attract customers and plans a special sales event to generate publicity for its grand opening.(PM, 88)

D. Promotion.

The Henry Smith Company wants to select a representative group of consumers to survey. What part of marketing research is it doing? (IM, 47)

D. Sampling

Each pay period, Kendra has her employer automatically deposit her paycheck into her checking account so the funds are available for use when she needs them. In this situation money is functioning as a(n)...(FI, 36)

D. Store of value.