Digital MKTG exam 2 - combined quizzes
Group M, the world's largest advertising buyer, requires which of the following in order for an ad to be considered viewable?
100% of the pixels must be in view for at least one second
Companies are not permitted to collect personal information from children under the age of ________ without parental consent.
13
Approximately ________ of U.S. Internet users research online but do not buy.
13%
According to best practices for on-page SEO, what is the recommended amount of characters for the page title?
50-60
Which of the following is not true about social marketing?
More than 50% of Twitter's ad revenues are generated by desktop users.
Which of the following is a set of short-range wireless technologies used to share information among devices within about two inches of each other?
NFC
For an apparel retailer which of the following would not be considered a relevant affiliate publisher?
a home improvement DIY blogger
A CSE product feed is often formatted in which of the following ways?
a. tab delimited b. XML c. CSV
In order to use buy buttons on Instagram a company needs to
a. tag a product b. connect that profile to Facebook c. have a business account
In affiliate marketing, Rakuten Advertising is an example of a(n)
advertiser
Amazon's Associates program is an example of which of the following?
affiliate marketing
Which of the following involves using the inherent strength of social networks to encourage visitors and fans to share their Likes and comments with friends?
amplification
________ is the ability to identify the person or entity with whom you are dealing on the Internet.
authenticity
Online shoppers deciding to purchase online consider utility, which includes
better prices, convenience, speed
An intrusion detection system can perform all of the following functions except:
blocking suspicious activity
How is an affiliate publisher typically paid?
commission
All of the following are limitations of the existing online credit card payment system except:
cost to consumers
The term for search engines scouring the Internet for content, looking over the code/content for each URL they find is _____
crawling
Which of the following is not a key factor for establishing e-commerce security?
data integrity
A TikTok hashtag challenge can be ____.
either organic or paid advertising
Which of the following involves using a variety of tools to encourage users to interact with content and brand?
engagement
CSEs are beneficial to retailers that have high price prestige products with high shipping charges.
false
The highest amount of online advertising spending is for online video ads.
false
True or False? Sales of bulky goods, furniture and large appliances online is rapidly declining.
false
Which of the following is the first step in the social marketing process?
fan acquisition
A ________ is hardware or software that acts as a filter to prevent unwanted packets from entering a network.
firewall
Ad blockers operate in a manner similar to which of the following?
firewalls
Which of the following are features of both Pinterest and Twitter?
hashtags
Sponsored lenses allow companies to ___ in the lens.
include their brand imagery
Which of the following is not a practice that degrades the results and usefulness of search engines?
social search
A digital certificate contains all of the following except the:
subjects private key
A multi-channel marketing plan contains all of the following except
surveys
All the following statements about symmetric key cryptography are true except:
symmetric key cryptography is computationally slower.
All of the following are online communications used to support the evaluation of alternatives stages of the consumer decision process except:
targeted banner ads.
The website function of anchoring the brand online refers to
the central point for all marketing messages.
PCI-DSS is a standard established by which of the following?
the credit card industry
The downside of social marketing from a marketer's perspective is ____.
the loss of control
Research has found that most of the ad impressions served across display advertising platforms are not viewable.
true
The top four display ad companies together account for almost 60% of U.S. display ad revenues.
true
There can be many ad groups in one campaign in Google Ads.
true
There can be many keywords in one Ad Group in Google Ads.
true
What are the two most important factors shaping the consumers decision to purchase online
trust and utility
About 8% of Internet users don't shop online reporting issues with the
trust factor and hassle factors
Which of the following is a micro-blogging social network site that allows users to send and receive 280-character messages, as well as news articles, photos, and videos?
Which of the following is an example of an online privacy violation?
your online purchasing history being sold to other merchants without your consent
All of the following are examples of cryptocurrencies except:
zelle
____ uses hundreds or even thousands of computers to attack the target network from numerous launch points.
A Distributed Denial of Service (DDoS) attack
According to the text, which of the following statements about Internet usage in the United States is not true?
Adults in the 25-to-54-age group have the highest percentage of Internet use.
Which of the following was the object of the FTC's highest penalty for a COPPA violation to date?
Disney's Playdom
Which of the following is a real-time bidding system that allows advertisers to target their ads to specific users based on personal information provided by Facebook?
FBX
All of the following are methods of securing channels of communication except:
FTP
Which of the following search engine algorithm updates targets websites that violate Google's guidelines?
Fred
Which of the following is not a best practice for affiliate marketing?
Include the item cost in your product feed
Which of the following is most similar to Pinterest?
____ devices such as Internet-connected refrigerators or security cameras can be used to launch service requests against servers.
Internet of Things (IoT)
Sponsored InMail is a marketing tool available on which social platform?
Sponsored geofilters are a marketing tool available on which social platform?
snapchat
Which of the following statements about Pinterest is not true?
Pinterest is the only one of the major social networks that does not accept paid advertising.
According to the text, which of the following is not true about search engine advertising?
Search engine advertising is the slowest growing type of online advertising.
The use of Comparison Shopping Engine (CSE) marketing involves which of the following actors?
merchant, CSE, product feed
All of the following are features of Internet marketing (versus traditional) except:
more tactile
Which of the following statements about native advertising is not true?
native advertising is a new form of advertising found only online
Which of the following is not a primary source of ad fraud?
native advertising that is displayed on a social media site
________ is the ability to ensure that e-commerce participants do not deny their online actions.
nonrepudiation
All of the following are among those most frequently affected by ad-blocking except:
online retailers
PayPal is an example of what type of payment system?
online stored value payment system
Ads that appear in a Facebook user's News Feed are called:
page post ads
Google introduced which of the following changes to its search algorithm to weed out low quality sites from search results?
panda
Purchasing an online ad on a CPA basis means that the advertiser:
pays only for those users who perform a specific action, such as registering, purchasing, etc.
Search engine optimization (SEO) is best executed when companies focus on what content is important to _____.
people
What is the first step in developing an e-commerce security plan?
perform a risk assessment
Which of the following is a Google algorithm update related to local search?
possum
Confidentiality is sometimes confused with:
privacy
Which of the following is an automated, auction-based method for matching demand and supply for online display ads?
programmatic advertising
All of the following are Pinterest marketing tools except:
promoted accounts
Asymmetric key cryptography is also known as:
public key cryptography
All of the following statements about public key cryptography are true except:
public key cryptography ensures authentication of the sender
Which of the following would not be a good keyword for a Patagonia Rainwear campaign, Women's Rainwear ad group?
rainwear
Which of the following is another term for amplification?
reach
Affiliates are like online ___.
salespeople
