Exam 4 276 ecommerce bradley

e-distributors and e-procurement Net marketplaces

Which of the following primarily serve horizontal markets?

a tiny graphics file embedded in an e-mail or Web page.

A Web beacon is:

CRM system

A ________ is a repository of customer information that records all of the contacts that a customer has with a firm and generates a customer profile available to everyone in the firm with a need to know the customer.

Page Post Ads

Ads that appear in a Facebook user's News Feed are called:

tweets

All of the following are examples of dark social except:

targeted banner ads.

All of the following are online communications that are used to support the evaluation of alternatives stage of the consumer decision process except:

increased product cycle time.

All of the following are potential benefits of B2B e-commerce except:

lower price transparency.

All of the following are potential benefits of B2B e-commerce except:

Brand Pages

All of the following marketing tools on Facebook require payment except:

industry consortium

An ________ is typically owned by several members of the supply chain and serves businesses that primarily buy direct goods on a contract purchasing basis.

e-distributor

An ________ primarily serves businesses that buy indirect goods on a spot purchasing basis.

exchange

An ________ primarily serves businesses that primarily buy direct goods as needed with an eye on obtaining the lowest price possible.

e-procurement Net marketplace

An ________ primarily serves businesses that primarily buy indirect goods on a contract purchasing basis.

versioning.

Creating multiple variations of information goods and selling these to different market segments at different prices is called:

amplification

Encouraging users to click a Like button is an example of which step in the social marketing process?

Street View cars

Google uses which of the following to build a global database of wireless access points and their geographic locations?

potentials customers can tilt and turn their smartphones to see 360 degree views of products

How can a smartphone's gyroscope and accelerometer be used in product marketing?

knowledge consumers have about how to conduct online transactions.

In modeling online consumer behavior, the concept of "consumer skills" refers to the:

iBeacon

Macy's deployed which of the following technologies in its retail stores in 2014?

legacy EDI networks.

Private industrial networks are direct descendants of:

average number of days elapsed between customer visits

Recency refers to the:

price transparency

The liquidity of a market is measured by all of the following except:

Hadoop

Which of the following breaks a big data problem down into subproblems by distributing the data across thousands of inexpensive computer processing nodes for recombination into smaller, easier to analyze, data sets.

just-in-time production

Which of the following is a method of inventory cost management that seeks to eliminate excess inventory?

Curalate

Which of the following is an online service specifically aimed at measuring the impact of Pinterest and other visual social media?

social search

Which of the following is not a practice that degrades the results and usefulness of search engines?

native advertising that is displayed on a social media site

Which of the following is not a primary source of ad fraud?

amplification

Which of the following is not one of the four main methods online advertisers use to behaviorally target ads?

Amplify

Which of the following provides marketers with a real-time digital dashboard so they can see tweet activity about a TV show, commercial, or brand?

Pinterest is the only one of the major social networks that does not accept paid advertising.

Which of the following statements about Pinterest is not true?